{"id":5489,"date":"2025-12-10T17:56:59","date_gmt":"2025-12-10T12:26:59","guid":{"rendered":"https:\/\/www.prayananimation.com\/blog\/?p=5489"},"modified":"2026-01-08T15:31:43","modified_gmt":"2026-01-08T10:01:43","slug":"why-startup-needs-an-animated-pitch-video","status":"publish","type":"post","link":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/","title":{"rendered":"Why Every Startup Needs an Animated Pitch Video"},"content":{"rendered":"\n<p>Picture starting your startup in a crowded market full of rivals. Your amazing app or service might get lost because people don&#8217;t get it in the first 30 seconds. Many founders face a similar challenge: great ideas don\u2019t fail because they are weak; they fail because they don\u2019t win over investors, customers or partners fast enough. An animated pitch video changes that. It turns tough ideas into a quick 90-second story that hooks people turning quick looks into genuine connections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ditch the Slides: Ignite with Visual Magic<\/strong><\/h2>\n\n\n\n<p>Forget boring slide decks that put people to sleep. Switch to fun characters, smooth graphics and catchy music that moves on screen. Animation wakes up the brain more than plain words, combining sights, sounds and feelings. This fun mix makes your main idea clear and gets viewers excited for more, leading right into how it handles hard topics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Simplify the Complex: Animation as Your Storyteller<\/strong><\/h2>\n\n\n\n<p>That excitement helps with tricky tech ideas that confuse even experts. Animation makes them simple and fun. It uses pictures, stories and smooth flows like changing hard math into a hero&#8217;s journey or app steps into an easy trip. People go from lost to excited, remembering 95% of it compared to just 10% from reading, which sets up big wins next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Proven Results: Conversions and Funding That Soar<\/strong><\/h2>\n\n\n\n<p>This better memory leads to real growth. Pages with explainer videos can boost sales by up to 80%. Dropbox grew fast with a short animated video that increased sign-ups by 10% in one night, making it huge. For getting money, it cuts through tired investors, shows pro work in two minutes and opens real talks crowdfunding with videos raises way more, showing animation speeds success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Versatile and Cost-Effective: Amplify Everywhere<\/strong><\/h2>\n\n\n\n<p>With those wins, use the video anywhere: emails, social posts, sales chats or ads to reach more people efficiently. It&#8217;s less expensive than real filming and easy to update, giving great value for small teams without big costs. But to do it right without mistakes, you need real experts and that&#8217;s where the best help comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Partner with Prayan: Your Path to Pitch Perfection<\/strong><\/h2>\n\n\n\n<p>Discover <a href=\"https:\/\/www.prayananimation.com\/\"><strong>Prayan Animation Studio<\/strong><\/a>, where over 13 years of crafting award-winning <a href=\"https:\/\/www.prayananimation.com\/2d-animation\"><strong>2D<\/strong><\/a> and <a href=\"https:\/\/www.prayananimation.com\/3d-animation\"><strong>3D explainer videos<\/strong><\/a> have perfected turning startup dreams into magnetic pitch perfection. From our Technopark office serving global innovators, we deliver custom animated videos that boost conversions and secure funding\u2014on time, with storytelling that sticks. Partner with Prayan today to animate your success story and watch your startup soar.&#8217;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ&#8217;s<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1765369061069\"><strong class=\"schema-faq-question\"><strong>1) What is an animated pitch video?<\/strong><\/strong> <p class=\"schema-faq-answer\"><br\/>An animated pitch video is a short, engaging video (usually 90 seconds) that uses cartoons, graphics and music to explain your startup&#8217;s idea simply and excitingly.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765369122490\"><strong class=\"schema-faq-question\"><strong>2) How long should my pitch video be?<\/strong><\/strong> <p class=\"schema-faq-answer\"><br\/>Keep it 60\u201390 seconds to hold attention. This length covers your idea clearly without overwhelming viewers, like Dropbox&#8217;s successful demo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765369132714\"><strong class=\"schema-faq-question\"><strong>3) Can I use the video for more than pitching investors?<\/strong><\/strong> <p class=\"schema-faq-answer\"><br\/>Yes, repurpose it on your website, social media, emails and ads. One video works across all channels for maximum reach and ROI.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765369161858\"><strong class=\"schema-faq-question\"><strong>4) Why choose Prayan Animation for my video?<\/strong><\/strong> <p class=\"schema-faq-answer\"><br\/>Prayan has 13+ years of expertise in 2D\/3D animated videos, delivering on time results for global clients with sticky storytelling that boosts conversions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765369194530\"><strong class=\"schema-faq-question\"><strong>5) What styles of animation work best for startups?<\/strong><\/strong> <p class=\"schema-faq-answer\"><br\/>2D motion graphics suit most pitches for their clean, fast production. 3D adds depth for tech products, while whiteboard style fits educational concepts all customizable at Prayan.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture starting your startup in a crowded market full of rivals. Your amazing app or service might get lost because people don&rsquo;t get it in the first 30 seconds. Many founders face a similar challenge: great ideas don&rsquo;t fail because they are weak; they fail because they don&rsquo;t win over investors, customers or partners fast &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why Every Startup Needs an Animated Pitch Video&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[550,1078],"tags":[11,14,60,1154,13,185,212,19,18],"class_list":["post-5489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2d-animation","category-explainer-video","tag-2d-animation","tag-2d-animation-company","tag-2d-animation-studio","tag-animated-pitch-video","tag-animation-company","tag-best-2d-animation-studio-in-india","tag-explainer-video","tag-illustration-company-in-india","tag-prayan-animation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Every Startup Needs an Animated Pitch Video<\/title>\n<meta name=\"description\" content=\"Discover why startups need animated pitch videos: boost conversions up to 80%, simplify complex ideas. Partner with Prayan for expert 2D\/3D storytelling!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Every Startup Needs an Animated Pitch Video\" \/>\n<meta property=\"og:description\" content=\"Discover why startups need animated pitch videos: boost conversions up to 80%, simplify complex ideas. Partner with Prayan for expert 2D\/3D storytelling!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Prayan Animation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/prayananimation\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T12:26:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T10:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1097\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Every Startup Needs an Animated Pitch Video\" \/>\n<meta name=\"twitter:description\" content=\"Discover why startups need animated pitch videos: boost conversions up to 80%, simplify complex ideas. Partner with Prayan for expert 2D\/3D storytelling!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@prayananimation\" \/>\n<meta name=\"twitter:site\" content=\"@prayananimation\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Every Startup Needs an Animated Pitch Video","description":"Discover why startups need animated pitch videos: boost conversions up to 80%, simplify complex ideas. Partner with Prayan for expert 2D\/3D storytelling!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/","og_locale":"en_US","og_type":"article","og_title":"Why Every Startup Needs an Animated Pitch Video","og_description":"Discover why startups need animated pitch videos: boost conversions up to 80%, simplify complex ideas. Partner with Prayan for expert 2D\/3D storytelling!","og_url":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/","og_site_name":"Prayan Animation","article_publisher":"https:\/\/business.facebook.com\/prayananimation\/","article_published_time":"2025-12-10T12:26:59+00:00","article_modified_time":"2026-01-08T10:01:43+00:00","og_image":[{"width":1920,"height":1097,"url":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg","type":"image\/jpeg"}],"author":"Catherine","twitter_card":"summary_large_image","twitter_title":"Why Every Startup Needs an Animated Pitch Video","twitter_description":"Discover why startups need animated pitch videos: boost conversions up to 80%, simplify complex ideas. Partner with Prayan for expert 2D\/3D storytelling!","twitter_image":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg","twitter_creator":"@prayananimation","twitter_site":"@prayananimation","twitter_misc":{"Written by":"Catherine","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#article","isPartOf":{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/"},"author":{"name":"Catherine","@id":"https:\/\/www.prayananimation.com\/blog\/#\/schema\/person\/7e6ec800101852f3eed5b0a8ebae2a9c"},"headline":"Why Every Startup Needs an Animated Pitch Video","datePublished":"2025-12-10T12:26:59+00:00","dateModified":"2026-01-08T10:01:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/"},"wordCount":584,"commentCount":0,"publisher":{"@id":"https:\/\/www.prayananimation.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg","keywords":["2d animation","2d animation company","2d animation studio","Animated Pitch Video","animation company","best 2d animation studio in india","explainer video","illustration company in india","prayan animation"],"articleSection":["2D Animation","Explainer Video"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/","url":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/","name":"Why Every Startup Needs an Animated Pitch Video","isPartOf":{"@id":"https:\/\/www.prayananimation.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#primaryimage"},"image":{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg","datePublished":"2025-12-10T12:26:59+00:00","dateModified":"2026-01-08T10:01:43+00:00","description":"Discover why startups need animated pitch videos: boost conversions up to 80%, simplify complex ideas. Partner with Prayan for expert 2D\/3D storytelling!","breadcrumb":{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369061069"},{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369122490"},{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369132714"},{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369161858"},{"@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369194530"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#primaryimage","url":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg","contentUrl":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2025\/12\/Animated-Pitch-Video.jpg","width":1920,"height":1097,"caption":"Animated Pitch Video"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prayan Animation Blog","item":"https:\/\/www.prayananimation.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Every Startup Needs an Animated Pitch Video"}]},{"@type":"WebSite","@id":"https:\/\/www.prayananimation.com\/blog\/#website","url":"https:\/\/www.prayananimation.com\/blog\/","name":"Prayan Animation","description":"Best 2D Animation Company in India","publisher":{"@id":"https:\/\/www.prayananimation.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prayananimation.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prayananimation.com\/blog\/#organization","name":"Prayan Animation Studio Pvt Ltd","url":"https:\/\/www.prayananimation.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prayananimation.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2019\/11\/logo_final-2017small.png","contentUrl":"https:\/\/www.prayananimation.com\/blog\/wp-content\/uploads\/2019\/11\/logo_final-2017small.png","width":2560,"height":847,"caption":"Prayan Animation Studio Pvt Ltd"},"image":{"@id":"https:\/\/www.prayananimation.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/prayananimation\/","https:\/\/x.com\/prayananimation","https:\/\/www.instagram.com\/prayananimationstudio\/","https:\/\/www.linkedin.com\/company\/14578166\/admin\/","https:\/\/in.pinterest.com\/prayananima0087\/","https:\/\/www.youtube.com\/channel\/UCXkTAcW22egfracIqORss1Q"]},{"@type":"Person","@id":"https:\/\/www.prayananimation.com\/blog\/#\/schema\/person\/7e6ec800101852f3eed5b0a8ebae2a9c","name":"Catherine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/264aff318c470d73ac06605d3b69c07f41975893ce6cc6410b26325cf21cb6be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/264aff318c470d73ac06605d3b69c07f41975893ce6cc6410b26325cf21cb6be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/264aff318c470d73ac06605d3b69c07f41975893ce6cc6410b26325cf21cb6be?s=96&d=mm&r=g","caption":"Catherine"}},{"@type":"Question","@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369061069","position":1,"url":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369061069","name":"1) What is an animated pitch video?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>An animated pitch video is a short, engaging video (usually 90 seconds) that uses cartoons, graphics and music to explain your startup's idea simply and excitingly.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369122490","position":2,"url":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369122490","name":"2) How long should my pitch video be?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>Keep it 60\u201390 seconds to hold attention. This length covers your idea clearly without overwhelming viewers, like Dropbox's successful demo.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369132714","position":3,"url":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369132714","name":"3) Can I use the video for more than pitching investors?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>Yes, repurpose it on your website, social media, emails and ads. One video works across all channels for maximum reach and ROI.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369161858","position":4,"url":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369161858","name":"4) Why choose Prayan Animation for my video?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>Prayan has 13+ years of expertise in 2D\/3D animated videos, delivering on time results for global clients with sticky storytelling that boosts conversions.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369194530","position":5,"url":"https:\/\/www.prayananimation.com\/blog\/why-startup-needs-an-animated-pitch-video\/#faq-question-1765369194530","name":"5) What styles of animation work best for startups?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>2D motion graphics suit most pitches for their clean, fast production. 3D adds depth for tech products, while whiteboard style fits educational concepts all customizable at Prayan.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/posts\/5489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/comments?post=5489"}],"version-history":[{"count":1,"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/posts\/5489\/revisions"}],"predecessor-version":[{"id":5491,"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/posts\/5489\/revisions\/5491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/media\/5490"}],"wp:attachment":[{"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/media?parent=5489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/categories?post=5489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prayananimation.com\/blog\/wp-json\/wp\/v2\/tags?post=5489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}