6 Effective Branding Design Trends for 2022

Branding design translates the atmosphere and identity of your business, attracting the right audience and investors. Knowing the latest branding design trends will help your business stay relevant, resonate with prospective customers, and stand out among competitors.

In this article, we shall talk about branding trends in 2022 and how the services of the best motion graphics studio will help you boost your business this year. Branding trends in illustration.

Everybody loves cartoons!

Animation has become an integral part of the hottest design trends in 2022. 

While for most people, cartoons, and cartoon characters act as a powerful emotional factor emerging excitement and nostalgia, modern animation can tailor cartoon characters for any kind of brand or business, making them attractive and relatable.

Animated branding designs are much more recognizable and have higher chances to go viral on social media and other platforms, raising awareness about your company among the target audience.

Hand-drawn designs

Hand-drawn elements are also among the latest branding design trends in 2022. Today people are most drawn to authenticity, socially aware brands that represent and support local communities rather than international business sharks.

Natural, earthy colors and textures, as well as hand-drawn designs in the logo or marketing animation, are the most attractive elements in modern branding designs. Those unpolished DIY-looking silhouettes and fonts instantly make your business look more relatable and, therefore, attractive to modern customers.

Minimalism is still in.

When it comes to the latest branding design trends, less is still more in a world where customers are overwhelmed with information and commercials, being minimalistic and crystal clear in your branding designs attracts much more attention.

Minimalistic animation, logos, and corporate styles look clean and neat and create your brand an image of a transparent, open business that values customers` time, money, and comfort. 

That is why minimalistic designs remain such a popular branding solution for all sorts of businesses and, despite their seeming simplicity, remain the most efficient branding tool in 2022.

White is the color.

Just like minimalism, white color in logos, animation, and other branding tools will remain the hottest design trend in 2022.

Various researches show that people tend to be more attracted to designs, logos, and videos with the prevalence of white color as they see them as more modern and cleaner, and the brands who use them – are more approachable.

White background helps to make your explainer animation even more digestible, helps your logo stand out, and even allows you to create optical illusions or double meanings by combining different letters, symbols, and elements and creating an authentic identity of the brand.

Retro designs

Nothing plays on the strings of customers` souls better than nostalgia and warm feelings it emerges. That is why retro designs are seen more and more often among the latest branding design trends.

Playing with vibrant and bold designs from the ’70s, elegant silhouettes of the 20s, or the perky atmosphere of the 50s, it is very easy to build a brand’s or product’s identity and attract the right crowd.

The trick is people already have certain associations with retro design, and by incorporating them into your company’s branding, you instantly reflect all those warm feelings yourself.

Geometry

Various geometric figures, their combinations as well as geometric patterns have always been very appealing. They are clear, understandable, and easily create familiar images. If you use bold and contrasting colors in your geometric designs, you get another branding trend in 2022.

Geometry can be used in every branding element, from logo design to animation. Different angles and shapes have a powerful psychological impact on viewers, helping you create the exact atmosphere and image you are aiming for. 

Not to mention that geometric designs are highly customizable, allowing you to create a unique brand identity from seemingly basic elements.

Branding design trends in 2022 combine the authenticity of hand-written elements with the versatility and boldness of minimalism and geometric designs. They call for nostalgia and warm associations through retro designs and animation and stay modern using white color and thin and clear lines.

To discover and benefit from the latest branding design trends, it is best to address professionals who will help you make an informed decision and embody your brand’s true identity through marketing designs.

Prayan Animation is the most popular motion graphics and design studio in India, with a formidable portfolio of customers from all over the world. Contact Prayan Animation today and let your business thrive in 2022 with the latest design trends and solutions for your branding campaign.