Meet the all-new Disney Animation Immersive Experience
Lighthouse Immersive – the studio that has already granted us the Frida Kahlo and Van Gogh Immersive Experience is now helping Disney to bring their most beloved blockbuster to life at the new Disney Animation Immersive Experience exhibition.
The project already kicked off in Toronto in December 2022. Currently, the immersive exhibit is planned in 10 major cities throughout the United States. The organizers of the immersive exhibit also claim that the project will travel across the Ocean and will be presented worldwide, starting with Asia. However, Tokyo is the only city confirmed for the world tour right now.
Immersive exhibits – the new way to experience art.
Immersive art presentation is becoming more and more popular worldwide, letting viewers not only walk into their favorite masterpieces but also helping artists express themselves using cutting-edge technologies such as VR, holography, and digital projection.
The immersive experience kickstarts a new approach to animation and visual design, their potential, and their perspectives in different fields, from entertainment to education and marketing.
With the help of world-leading studios and modern technology, artists like Van Gogh and Frida Kahlo were granted new life and interpretation of their masterpieces. Just like this, Disney is taking grown-ups down memory lane introducing classic blockbusters like Lion King, Little Mermaid, and Alladin into the current Disney Animation Immersive Experience and keeping the fire for the new generation, letting them walk through Casita from Encanto or sing along with Elsa from Frozen.
Just like this, Immersive exhibits at schools, higher learning institutes, and museums allow us to engage a broader audience in learning and find a new approach to teaching, presenting, and processing information.
Immersive art and experience have already become an integral part of the program of annual festivals and seminars such as the Mobile world congress and Cannes Lions.
All those are the signs of a new emerging trend that introduced immersive experience to modern marketing and advertising strategies, lets it created a new niche in the art and entertainment industry, and encouraged the world’s best animation and web design studios to create new forms and master new technologies and tools that would make immersive art accessible for a wider range of prospective customers and find it new efficient application in different fields.
Disney Animation Immersive Experience – step inside the dream
The immersive effect of the ongoing Disney Animation Immersive Experience is achieved through a visual projection of the artistry from Disney’s hit movies and showcasing their official soundtracks.
Except for the opportunity to jump into the atmosphere of the latest blockbusters like Zootopia and Encanto, visitors to the immersive exhibition will walk through evergreen hits like Peter Pan, Lion King, and even the original version of Pinocchio from 1940.
The Toronto-based Lighthouse Studio is mainly known for its hit Van Gogh immersive experience exhibition, attended by over 4 million people worldwide.
The ongoing Disney Animation Immersive Experience is already believed to be another success and turning point in the immersive art and presentation industry.
Do you want to know more about the perspectives of immersive art and animation and the new opportunities that professional animators can offer your business or project? Contact Prayan Animation today!
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