Why Businesses Use 2D Animation Services for Explainer Videos

Businesses worldwide often need to explain complex ideas, products, or services to their audience. However, trying to convey them verbally or through technical explanation poses a challenge to the businesses, as well as makes it difficult for the audience to understand the message properly. In such situations, they rely on 2D animation services, which create effective 2D explainer videos that convey their message effectively with powerful storytelling.

What is 2D explainer video

A 2D explainer video is a short, animated video that uses 2D (two-dimensional) graphics and illustrated characters to explain a concept, product, service, or process in a simple manner. It not only presents complex topics in a simple, digestible way but also makes the concept engaging and memorable through visual narration.

What makes an explainer video good?

An effective explainer video should convey the message quickly, clearly, and in a suitable brand alignment tone. Usually, it starts with a hook that captures attention immediately, like a simple storyline that presents a problem and shows how the product or service provides the solution. The script should be concise and easy to understand, avoiding irrelevant details and technical jargon. It should be within 60- 90 seconds with a clear voiceover, high-quality animation, and necessary text content. Most importantly, an explainer video should end with a clear call to action, encouraging viewers to take the next step.

Benefits of using animated explainer videos

In today’s digital world, people have shorter attention spans and prefer instant communication. They are not ready to spend hours understanding a concept. In such an occasion, choosing to present the concepts traditionally makes the idea easily forgettable in the crowded market space. Studies show that people remember about 95% of information when it is presented through video, and around 85% of consumers are more likely to buy a product after watching an explainer video. Therefore, using animated explainer videos helps brands to make their communication effective and memorable. Here are the major benefits of using explainer videos for business communication.

Simplifies complex ideas

One of the greatest advantages of animated visual explanations is their ability to break down complicated concepts into simple and easily understandable visuals. 2D videos use graphics, characters, and storytelling to explain how something works within seconds. As it is in a visual, structured, and engaging format, it becomes easier to understand compared to longer forms of explanations.

Increases audience engagement

2D explainer videos generally use both visuals and sound to make the narrative interesting. This multi-sensory approach grabs the audience’s attention and encourages them to watch the entire video without causing information overload.  With its vibrant colours, smooth transitions, and dynamic storytelling, 2D videos make the audience respond to the message conveyed.

Improves message retention

Studies show that most people are visual learners- they remember a movie scene better than an event from a novel. The combination of colours, visuals, sound, and storytelling in an explainer video helps stimulate the brain cells and make it memorable for a longer time.

Boosts conversion rate

Imagine using a long form of presentation and verbal explanation during a client pitch and repeatedly explaining the uses and features of a product or service. It may be exhausting for both the presenter and the audience. While using explainer videos, clearly communicate the idea in a shorter span of time, enhancing the conversion rate. They also help increase conversions on websites and landing pages. When customers clearly understand a product or service through a short video, they are more likely to take an action, like signing up or making a purchase.

Strengthens brand awareness

Unique animated characters, colours, and logos used in the explainer videos result in building a brand identity. A well-designed animation can reflect a company’s personality and values, helping audiences associate the visuals with the brand. This builds trust and improves brand recall, especially in situations where the audience needs specific solutions provided by that brand.

Improves online visibility

Using compelling 2D explainer videos on the website keeps visitors on the site longer, thereby improving the page ranking. Additionally, it gains more engagement and reach on across different social media platforms than the explanatory text contents and images. Sharing an attention-grabbing animated explainer video on social media expands the brand’s reach and helps attract new audiences organically.

Cost-effective marketing tool

Creating live-action videos that explain the concept has a higher cost as it requires actors, filming locations, and production equipment. At the same time, animated videos demand less cost and produce high-quality content that is very effective in gaining audience attention quickly. Additionally, while choosing 2D videos, brands have the freedom to make updates on the content at any time with a limited expense.

Industries that benefit from 2D explainer videos

Many industries use 2D videos to make their communication impactful, build trust, and enhance engagement across various digital platforms. Below are some key industries that benefit from animated visual explanations.

SaaS

Saas (Software as a service) companies often find explaining complex features, workflows, and related technical processes of software platform by using static posters and text content challenging. In such situations, they approach companies that provide 2D animation services to create visual explanations that demonstrate how the software works in a simple and systematic visual format.

Healthcare

Healthcare organisations use it to explain medical treatments or procedures in an effortless visual format, educating patients about health conditions and preventive care. They also use it to improve patient understanding and trust by demonstrating how medical services or healthcare services work within an organisation.

Fintech

Fintech companies rely heavily on user understanding, and they use explainer videos to build trust by making financial information easier to understand. It helps them simplify complex financial products and services and explains financial processes such as transactions, investments, or security measures.

Education

As digital learning continues to grow, educational institutions use animated video content to break down difficult academic concepts into visual explanations, improving student engagement and knowledge retention. It is not only beneficial for the students, but also for the professionals to improve the overall teaching and learning experience.

E-commerce

E-commerce businesses often need to showcase products, explain features, or highlight the benefits of their offerings to online shoppers. By using 2D videos, e-commerce brands can communicate product information effectively while creating engaging marketing content and improving conversion rates.

Where Businesses Use 2D Explainer Videos

Businesses use 2D explainer videos across many touchpoints to communicate ideas quickly and effectively. On a website homepage, they provide a clear introduction to the brand and its value in seconds. Landing pages often use short videos to explain offers and boost conversion rates. During product launch campaigns, explainer videos highlight key features and benefits engagingly. In investor presentations, they simplify complex business models and demonstrate market potential visually. Sales teams use them in sales pitches to explain products or services more persuasively. On social media marketing, short 2D videos capture attention and improve shareability. For digital products, app onboarding videos guide new users through features and functionality. Companies also rely on them for internal employee training, helping teams quickly understand processes, tools, or company policies through easy-to-follow visual guides.

3D vs 2D- Which explainer video is more effective

2D explainer videos use flat two-dimensional visuals such as illustrated characters, icons, and graphics. 3D explainer videos use three-dimensional models and environments that add depth, realism, and advanced visual effects. 2D is suitable for simple explanations, whereas 3D videos are an ideal choice for detailed visualisation. Generally, a 2D explainer video has a shorter production time and a lower production cost. 3D explainer videos have a longer production time and a higher production cost. The right choice depends on your communication goals and how effectively you want to present your message.

How professional 2D animation services can strengthen your brand

Choosing the best 2D animation service provider for making visual explanation videos can make a big difference. By strategically incorporating visuals, music, and colours, brands can build an invisible connection with their audience and influence their decision-making process. 2D explainer videos by Prayan Animation studio are designed to deliver this impact by combining creativity, clarity, and engaging animation to strengthen brand communication.

How 2D explainer videos are created

Creating a successful 2D explainer video involves a structured process that ensures the effectiveness of the message conveyed.

1. Concept development – This is the first step where the goal, target audience, and key message are identified to ensure the video communicates the right information to the right audience
2. Script writing – A clear and concise script is created to explain the concept, which forms the foundation of the entire explanatory video.
3. Storyboarding – In this stage, the script is visually planned through rough sketches or frames that outline how each scene will appear in the video.
4. Illustration and design – Designers create the characters, backgrounds, icons, and visual elements that match the brand style and message.
5. Animation production – The designed elements are animated through movement, transitions, and visual storytelling.
6. Voice over and sound design – A professional voiceover is added along with background music and sound effects.
7. Final delivery – The completed video is reviewed, refined, and delivered in the required format for different platforms.

At Prayan Animation Studio, we follow all these essential steps carefully to create meaningful and visually engaging explainer videos

Final Thoughts

In today’s fast-moving environment, businesses need straightforward yet powerful ways to communicate complex ideas. This is where 2D animation services play an important role. Through engaging visuals, storytelling, and clear narration, 2D explainer videos help brands simplify information, capture audience attention, and improve message retention. From SaaS and healthcare to fintech, education, and e-commerce, many industries rely on animated visual explanations to strengthen communication and connect with their audience effectively. By partnering with a top animation service provider like Prayan Animation Studio, businesses can create impactful videos that enhance brand perception, increase engagement, and fuel success.

Make your message easier to understand with 2D explainer videos by Prayan Animation Studio. Let’s create engaging animations that connect with your audience and drive results.

Frequently asked questions

• Which is the best 2D explainer video production company in India?

Choosing the best 2D explainer video service provider in India depends on factors including creative expertise, the presence of skilled artists, and experience across industries. Prayan Animation Studio is recognised as a reliable provider of 2D animation services, offering 2D explainer videos for businesses in India.

• Why choose Prayan Animation Studio for 2D explainer videos?

With a strong focus on storytelling, custom design, and brand-focused animation, Prayan Animation Studio ensures that every 2D explainer video aligns with the company’s message and communication goals.

• Can 2D explainer videos be updated or reused for future marketing campaigns?

Yes, one advantage of 2D animation services is the flexibility to update or reuse content. Businesses can easily modify elements such as text, voiceover, colours, or scenes without recreating the entire video. This makes 2D explainer videos a scalable and long-term marketing asset that can be adapted for different campaigns, platforms, or target audiences.