Why animation videos are king in the world of social media marketing?

Quality video content is the key to a successful social media marketing campaign. Our brain is designed the way that at least 90% of the information it receives about the world is visual. Moreover, modern education is built in the way that we are simply used to learning and remembering visual information much better than texts or audio. 

Prayan Animation, India’s best animation company, has concentrated its efforts on helping numerous businesses worldwide create successful social media marketing campaigns. Eventually, they discovered that animation is the most efficient type of video content in the modern marketing industry.

In this article, the experts from Prayan Animation, India’s best 2D animation studio, will explain why animated videos are #1 in the world of social media marketing and how your business can benefit from it.

Animation grabs viewers` attention and keeps it.

It is not a secret that video content is the best marketing tool. That is why every brand, organization, or influence emphasizes videos in their campaigns.

However, eventually, viewers get overwhelmed with videos in their social media feeds, scrolling through them the same as they did with text posts and static images before.

Animated videos are vice versa, always original and eye-catching. A person who suddenly sees a cartoon in their feed will definitely stop and look at what it is about, improving the views and engagement rate of your social media profile.

A professional animated video production company will create original content that will draw people’s attention and easily turn viewers into followers and customers.

Make you relatable.

Do you want to raise awareness about some topic, draw viewers` attention, or explain to them that your service is an ultimate lifesaver for them, even if they have never heard of it before? Used animation.

India’s best animation company has collaborated with numerous brands and non-profit and educational organizations and helped them with their public campaigns. The secret is that animation makes any information more digestible and your brand more user-friendly and relatable.

Considering the fact that social media is the most diverse platform for connecting with your audience, animated videos are the best marketing tool to engage as many prospective customers as you want.

Animation is versatile.

Some may still think that cartoons are for kids. However, modern animation is so diverse that it can be relevant for any audience, different age groups, and people with different educational, professional, and social backgrounds.

Through over 10 years of experience, India’s best 2D animation studio Prayan Animation has created content for all sorts of brands, companies from different niches, and influencers.

The best feature of animated content is that, unlike live videos, it can easily be adjusted and adapted for any audience, changed and edited throughout time to fit the vision of your followers and desired clients precisely.

Conclusion

The social media marketing campaign is the best way to connect with your audience worldwide, become an internationally famous name, and expand your client base. Animated video content is your chance to stand out among competitors and easily convert casual viewers into followers and customers.

With the help of an animated video production company, you will manage to create a unique identity for your brand, a viral image that will be relatable, draw people’s attention, and make them want to learn more from you and about you.

Contact Prayan Animation today and watch how your brand turns into a social media phenomenon and your marketing campaign skyrockets with the help of India’s best animation company.