animated movie Archives • Page 4 of 9 • Prayan Animation

August 21, 2023January 22, 2025

Licensing and Merchandising: A Guide for Animation IP Creators

Licensing and merchandising are crucial aspects for creators of animation intellectual properties (IPs) to monetize their content and expand their brand presence. Below is a guide outlining the key steps and considerations for creators interested in licensing and merchandising their animation IP.

Understand Your Animation IP:

Before diving into licensing and merchandising, thoroughly understand your animation IP, including its target audience, core themes, characters, and storylines. This understanding will help you identify potential merchandise opportunities that align with your brand.

Protect Your IP:

Prior to exploring licensing and merchandising, ensure you have appropriate legal protection for your animation IP. This may involve Animation copyright registration or trademarking the characters or logos associated with your brand.

Create Marketable Characters and Designs:

Characters and designs are the foundation of successful merchandising. Ensure your animation features visually appealing and unique characters that resonate with your target audience. Develop designs that can be easily translated into various products for character merchandising.

Develop a Brand Style Guide:

Establish a brand style guide that outlines the visual identity and design standards for your animation IP. This guide will help maintain consistency across all licensed products and merchandising efforts.

Identify Potential Licensees:

Seek out potential licensees who are interested in producing merchandise based on your animation IP. These could include toy manufacturers, apparel companies, publishing houses, video game developers, and more.

Negotiate Licensing Agreements:

Animation Licensing agreements govern the rights and responsibilities of both parties involved. Negotiate favorable terms that protect your IP and grant the licensee the appropriate rights to produce and distribute merchandise.

Select Quality Merchandise Partners:

Choose licensees with a track record of producing high-quality products. The reputation of the merchandise can significantly impact the perception of your animation IP.

Monitor and Enforce Licensing Agreements:

Regularly monitor the licensed products’ quality and distribution to ensure compliance with the licensing agreements. Address any issues promptly to protect your brand’s reputation.

Marketing and Promotion:

Collaborate with licensees on marketing and promotional efforts for the licensed merchandise. Utilize social media, influencers, events, and other channels to create awareness and drive sales.

Expand to Different Product Categories:

Start with core merchandise categories and then gradually expand into other product categories. For example, if you began with action figures and t-shirts, consider branching out to backpacks, stationery, or mobile apps.

International Licensing:

Explore opportunities for international licensing to reach a broader audience and tap into global markets. Work with reputable agents or licensing agencies to navigate cultural and legal nuances in different regions.

Continuously Innovate and Refresh:

Keep your animation IP relevant by introducing new characters, storylines, and designs. Innovation and freshness will help sustain interest in your brand and drive repeat purchases.

Attend Trade Shows and Conventions:

Participate in relevant trade shows and conventions to showcase your animation IP to potential licensees and merchandise partners. Networking at such events can lead to valuable partnerships.

Consider Direct-to-Consumer (D2C) Sales:

In addition to licensing, consider setting up your own online store to sell merchandise directly to consumers. D2C sales provide more control over the brand experience and can be an additional revenue stream.

Seek Professional Advice:

Licensing and merchandising can be complex, so consider seeking advice from experts or consulting with a licensing agency that specializes in animation IPs.

Remember, successful licensing and merchandising require a strategic and thoughtful approach. By following this guide and staying attentive to the needs and preferences of your audience, you can build a strong and profitable merchandising program for your animation IP. Contact Prayan Animation Studio for more details on Licensing and Merchandising ideas.

FAQ

Why is legal protection important for animation IP before licensing and merchandising?

Legal protection, such as copyright registration and trademarking, ensures that your animation IP is safeguarded against unauthorized use, giving you exclusive rights to monetize and expand your brand.

What is a brand style guide, and why is it crucial for licensing?

A brand style guide outlines the visual identity and design standards of your animation IP. It ensures consistency across all licensed products, strengthening your brand recognition.

How can creators identify potential licensees for their animation IP?

Creators can identify potential licensees by targeting companies aligned with their audience, such as toy manufacturers, apparel brands, publishing houses, and video game developers

What role does marketing play in the success of licensed merchandise?

Marketing creates awareness and drives sales for licensed merchandise. Collaborating with licensees on promotions via social media, influencers, and events can amplify the brand’s reach.

Why should creators consider international licensing for their animation IP?

International licensing allows creators to reach a global audience and expand their market. Partnering with experienced agents helps navigate regional cultural and legal nuances.

August 16, 2023September 1, 2023

The Evolution of Animation: A Look at the Most Influential Artists and Techniques

Animation, the art of bringing inanimate objects to life, has captivated audiences worldwide for over a century. What started as basic hand-drawn images has evolved into a sophisticated blend of creativity and technology, pushing the boundaries of storytelling and visual imagination. In this blog, we will take a fascinating journey through the evolution of animation, highlighting the most influential artists and techniques that have shaped the industry into what it is today.

Early Beginnings and Pioneers

The concept of moving visuals was first experimented with by inventors like Émile Reynaud and Thomas Edison in the late 19th century, and here is where animation got its start. However, it was the Lumière Brothers who truly revolutionized animation with their invention of the cinematograph in 1895, allowing for the projection of short films on a large screen. In these early days, animation was limited to simple frame-by-frame techniques. Still, visionaries like J. Stuart Blackton and Émile Cohl embraced the challenge of creating the first animated films.

The Disney Revolution

No exploration of animation’s history would be complete without mentioning the name Walt Disney. In 1928, Disney introduced the world to Mickey Mouse in “Steamboat Willie,” the first synchronized sound cartoon. This marked the birth of the animation studio that would go on to become a global entertainment powerhouse. Disney’s dedication to storytelling, character development, and innovation led to groundbreaking films like “Snow White and the Seven Dwarfs” (1937) – the first full-length animated feature film – and many more classics that followed.

The Golden Age of Hand-Drawn Animation

From the 1930s to the 1990s, hand-drawn animation ruled the roost. Studios like Disney, Warner Bros., and MGM produced an array of memorable characters and stories that captured the hearts of audiences worldwide. During this era, legendary animators like Chuck Jones, Tex Avery, and Hayao Miyazaki crafted iconic characters like Bugs Bunny, Daffy Duck, and Totoro, respectively. Hand-drawn animation flourished due to the meticulous attention to detail and the incredible artistry of these animators.

Stop-Motion Animation

While hand-drawn animation dominated the industry, another technique quietly made its mark – stop-motion animation. Pioneered by artists like Willis O’Brien (“King Kong”) and Ray Harryhausen (“Jason and the Argonauts”), stop-motion animation brought inanimate objects to life by capturing incremental movements frame by frame. This technique reached new heights of popularity with Tim Burton’s “The Nightmare Before Christmas” (1993) and Aardman Animations’ “Wallace & Gromit” series, showcasing the versatility and charm of stop-motion.

The Digital Revolution

The late 20th century witnessed a seismic shift in animation with the advent of digital technology. Pixar Animation Studios played a pivotal role in this revolution with the release of “Toy Story” in 1995 – the first-ever feature-length computer-animated film. Computer-generated imagery (CGI) opened up new avenues for animators, enabling them to create realistic characters and breathtaking worlds. Studios like DreamWorks Animation and Illumination Entertainment followed suit, further advancing CGI animation.

2D Animation and techniques

2D animation has left an indelible mark on the entertainment industry and has influenced numerous other art forms. It has inspired generations of animators, filmmakers, and artists to push the boundaries of storytelling and visual expression. In a world captivated by cutting-edge technology, the allure of 2D animation remains undiminished. With its vibrant colors, fluid movements, and distinct artistic styles, 2D animation evokes a sense of nostalgia and whimsy. It continues to be a beloved medium, reminding us of the magic that lies within hand-drawn creations.

3D Animation and Beyond

The 21st century saw a surge in 3D animation, with films like “Shrek,” “Frozen,” and “The Incredibles” captivating audiences with their stunning visuals and engaging stories. Technological advancements allowed for greater realism and attention to detail, pushing the boundaries of animation even further.

Moreover, advancements in virtual reality (VR) and augmented reality (AR) have also influenced the animation industry. VR has opened up new possibilities for immersive storytelling and interactive experiences, while AR has blurred the lines between animation and the real world, creating unique and engaging content.

Conclusion

The evolution of animation has been an extraordinary journey, marked by the ingenuity and creativity of countless artists and animators. From the hand-drawn wonders of early Disney classics to the cutting-edge CGI masterpieces of the present day, animation continues to evolve and captivate audiences worldwide. As technology advances, we can only imagine what the future holds for this dynamic and ever-changing art form. The influential artists and techniques discussed in this blog have shaped animation’s past, and the upcoming talents and innovations will undoubtedly shape its future in ways we can’t yet fathom. Let us celebrate the visionaries who brought imagination to life and look forward to the exciting possibilities that lie ahead in animation.

Image Source: Wikipedia

August 9, 2023September 29, 2023

Animation IP Explained: The Important Points You Need to Know

Let’s dive into the important points about Animation Intellectual Property (IP):

1. Definition of Animation IP:

Animation IP refers to the intellectual property rights associated with animated works, including cartoons, computer-generated animations, anime, and other forms of animated media. These rights are legally protected to ensure creators and owners have control over their works and can benefit from their creations.

2. Types of Animation IP Rights:

There are several types of IP rights that can be associated with animations:

Copyright: Copyright protects the original expression of an animated work, including its characters, storylines, artwork, and animation. It grants the creator exclusive rights to reproduce, distribute, display, and perform the work.
Trademarks: Trademarks protect recognizable symbols, logos, names, or other identifiers associated with an animated work, such as the name of a show or a character.
Patents: While less common in animation, certain animation-related technologies or processes may be patentable, such as new animation software or techniques.

3. Duration of Protection:

Copyright protection for animation typically lasts for the life of the creator plus 70 years, or a set number of years from the date of publication, depending on the country. Trademarks can be renewed indefinitely as long as they are actively used and defended.

4. Originality and Derivative Works:

Animation IP is based on originality. Once a creator fixes their animation in a tangible form (like a video or drawing), it is automatically protected by copyright. However, creating derivative works based on existing animations (e.g., spin-offs, adaptations) may require permission from the original IP holder.

5. Licensing and Distribution:

Creators and animation studios can license their IPs to other parties for various purposes, such as merchandise, video games, or theme park attractions. Licensing agreements define how the IP can be used and how the revenue is shared.

6. Infringement and Enforcement:

If someone uses animation IP without permission or in a way that violates the rights of the IP owner, it is considered an infringement. The IP owner can take legal action to enforce their rights and seek damages or injunctions against the infringing party.

7. International Considerations:

Animation IP protection varies from country to country. Creators may need to file for protection in multiple jurisdictions to ensure their rights are upheld globally.

8. Fair Use and Parody:

Some uses of animation IP may fall under “fair use” or “parody” exceptions, allowing limited use without permission for purposes such as commentary, criticism, or satire. However, these exceptions are often complex and can vary by jurisdiction.

9. Collaborations and Contracts:

When multiple parties are involved in creating an animated work, clear contracts should outline each party’s rights and responsibilities regarding the IP. This is essential to avoid disputes later on.

10. Registering IP:

While copyright protection is automatic, registering animation IPs with relevant government agencies can provide additional legal benefits, making it easier to enforce rights and claim damages in case of infringement.

Remember, animation IP is a valuable asset for creators and studios alike, and understanding these points can help protect their creative works and commercial interests. However, IP law can be intricate, and seeking legal advice from an intellectual property attorney is always recommended for specific cases and concerns.

August 7, 2023August 8, 2023

Networking, Learning, and Pitching: A Festival for the Entire Animation Industry

Networking, Learning & Pitching Animation

The animation industry has witnessed exponential growth in recent years, captivating audiences with its captivating storytelling and visually stunning creations. Behind every successful animated masterpiece lies a talented and diverse community of artists, animators, storytellers, and innovators. To bring these creative minds together and foster collaboration, learning, and growth, the idea of hosting a festival exclusively dedicated to the animation industry is a brilliant one. This blog explores the concept of a festival that combines networking, learning, and pitching, making it a haven for professionals and enthusiasts alike.

The Animation Festival Experience

Picture this: a vibrant and bustling festival dedicated entirely to animation. Upon entering, attendees are welcomed by an immersive atmosphere that exudes creativity, innovation, and inspiration. From budding animators looking to learn from industry leaders to established professionals seeking networking opportunities, this festival caters to the needs and aspirations of everyone within the animation industry.

Networking Opportunities

One of the primary benefits of attending an animation festival is the unparalleled networking opportunities it provides. Professionals from various corners of the industry come together, creating a melting pot of talent, creativity, and knowledge. Animators, directors, producers, writers, and visual effects artists all have a chance to connect, share ideas, and collaborate on future projects. Whether it’s striking up a conversation at a panel discussion, joining a networking event, or engaging in one-on-one meetings, the festival environment facilitates meaningful connections that can lead to exciting partnerships and collaborations.

Learning and Skill Development

The animation festival becomes a treasure trove of knowledge and skill development for attendees. The festival can feature a diverse range of workshops, masterclasses, and educational sessions led by industry experts. These sessions cover a broad spectrum of topics, from character design and storytelling techniques to advanced animation software and emerging technologies. Attendees have the opportunity to learn from the best in the field, gaining insights into industry trends, techniques, and the creative process behind successful animated projects. Such learning experiences empower attendees to enhance their skills, stay relevant, and push the boundaries of their own artistic abilities.

Pitching Platforms and Opportunities

For aspiring animators and creators, a festival focused on animation provides an invaluable platform for pitching their ideas and projects. The festival can host pitch sessions where attendees can present their concepts, scripts, or animated shorts to a panel of industry professionals. This exposure not only helps artists refine their pitching skills but also offers the potential for securing funding, partnerships, or even production deals. The festival can also include competitions or awards that recognize exceptional talent, encouraging artists to showcase their best work and gain recognition within the animation community.

Industry Insights and Panel Discussions

Beyond networking, learning, and pitching, a festival for the animation industry can host insightful panel discussions and keynote speeches by industry leaders. These sessions bring together experienced professionals who share their journey, challenges, and successes. Attendees can gain valuable insights into the business side of animation, industry trends, market demands, and emerging technologies. Such discussions inspire and inform attendees, offering a deeper understanding of the industry landscape and equipping them with the knowledge to navigate it successfully.

Conclusion

A festival dedicated to the animation industry that combines networking, learning, and pitching is a dynamic and transformative experience for all involved. By providing a platform for collaboration, knowledge-sharing, and professional development, such a festival nurtures talent, sparks creativity, and propels the animation industry forward. The opportunities for networking, learning, and pitching, combined with the chance to gain insights from industry experts, make this festival an indispensable event for animators, professionals, and enthusiasts alike. As this festival continues to thrive, it will undoubtedly contribute to the growth and innovation of the animation industry, bringing forth new masterpieces and captivating stories for audiences worldwide.

Image source: Kidscreen, Annecy & MIPCOM

May 22, 2023May 22, 2023

5 2D Animation Hacks You Need to Know Now

2D is one of the most popular and versatile animation techniques today. It is used for cartoons and animated movies as well as commercial video content, ads, explainer videos, and much more!

Quality video content can significantly increase the conversion of your marketing campaign, attract new followers, and make your brand more recognizable. And 2D animation turns out to be the most efficient and versatile type of such content. That is why more and more brands, businesses, and organizations seek quality 2D animation services today.

The world of 2D animation is fraught with various hacks and animation methods that turn flat, lifeless sketches into impressive, realistic, and relatable video content.

Let’s go over some of them with creators from Prayan Animation – one of India’s leading 2D animation studios.

Plan every detail and stay in control

As simple as 2D animation may seem, at first sight, it is one of the most complicated animation techniques in multimedia. In fact, it is pretty easy to get carried away in the process and fail to create distinctive and relatable characters.

Make sure to plan everything thoroughly, from color patterns and style to every scene and movement. Which features should be emphasized in each character? Why do they need to move in a certain manner? Which message are you translating through the animated video?

It is best to make notes and discuss every detail, especially when you address 2D animation services.

Emotional attachment

Experts say that 2D animation is so efficient among various audiences mainly because it manages to create certain emotional attachments. In other words, it is most expressive, engaging, and not boring.

Facial expression and body language are most important in this case. Don’t be afraid to exaggerate gestures, movements, and facial expressions; make characters intense and recognizable; that is the best way to make a viewer notice and remember your content and therefore, your message.

Good 2D animation works even without a voiceover

Ask your 2D animation services provider to show the finished visuals without the voiceover. It is best to show it to someone who does not originally know what the video is supposed to be about. If the message is mostly clear and understandable even without narration, and the characters are expressive and relatable enough, then your 2D animation is a success.

Don’t get lost in clean-ups

We all know that the original customer’s requests and the final product released after all the adjustments and clean-ups rarely have much in common. However, it is essential to stick to the original ideas and concepts whether you order or provide 2D animation services.

At the same time, the clean-up stage helps to get rid of extra details and make the final video the most eloquent and efficient. You may want to go through this phase several times, but make sure to keep the original notes and briefs in sight to avoid getting carried away.

There are no unimportant details

Last, but not least, take a look at the big picture. Make sure that the whole content is made using matching animation techniques. See that the animation methods look harmonic and homogeneous even if a big team of animators was working on your 2D animation services.

There are no unimportant details in animation, and every small deviation will look like an alien body and destroy the whole atmosphere if you miss it.

Final thoughts

2D animation is not as “flat” as some may think. It is a versatile and multifunctional animation method that can serve all sorts of purposes: from entertainment to education and marketing.

Do you want to learn more about 2D animation and its benefits for all sorts of video content strategies? Or maybe you are looking for the best 2D animation services? Contact Prayan Animation. This studio has more than a decade of experience in working with all sorts of illustration and animation techniques and also has helped multiple brands and content creators worldwide discover and embrace the benefits and secrets of 2D animation.

April 3, 2023June 6, 2023

Interview: Super Sema Animators Take Us Into the Unknown

To celebrate the release of Super Sema Season 3 on Youtube Originals, we were able to have a chat with a magnolious creative artist, Anu M George, who is a rank-holder from M.G.University and has worked on popular animation projects like Super Sema, Fukrey Boyzzz, Little Singham, Purple Turtle and MJ3 (Toon Boom). She has got a hands-on experience with Adobe Animate, Photoshop, Illustrator, Corel Draw, and Toon Boom throughout her colorful career. She rightly says, “Drawing is one aspect but the animation is something, which gives life to it.”

Anu M George, Animator, Prayan Animation Studio

How did you get involved in Animation?

I am one of the many animators out there who began drawing at a young age. As soon as my brain transitioned from consuming crayons to scrawling images, I was hooked on that art of creativity. Actually, my sister had an animation course at her school and I used to help her with it, this is where I learned and developed my skills and landed up here nurturing my passion.

As an adolescent, I clearly remember pausing my favorite animated movies and imitating the images I saw on the screen, especially the hilarious breakdown and in-between drawings that made me chuckle. I nearly felt like drawing and animation were the same thing. The live-action adventure movies I used to watch truly ignited my passion for graphic design, animation, and other aspects of filmmaking.

As an Animator, what does your day look like?

As I tend to be a morning person, I like to get in the studio before the cacophony of the day begins to get into that groove. When a Sema episode is actively in production, it’s not unusual for the entire day to pass while animators work on a single shot, with only perhaps two or three check-ins with supervisors and directors throughout the week. Meetings with supervisors frequently take place in a formal setting that strives to be efficient with everyone’s time to discuss how much the animation is capturing the point of the moment in the film.

What are the most challenging and enjoyable parts of illustration?

Whenever I’m sketching, I’m genuinely thrilled. The day just seems to fly by. When you finish a sketch, you leave a piece of yourself behind because it expresses something about you. An excellent drawing will inspire others and spark their creative spirits when people see it and say, “Aah, now this is something that ignites me to come up with ideas.”

According to you, what makes a film stand out?

A personal viewpoint that is supported by tasteful style, sound, and timing. I’ll always want to see more a movie that blends humor with sincerity and drama with comedy. Every project I’ve worked on has involved amazing people, tasks for which I am immensely thankful, and experiences that I will remember for the rest of my life.

Super Sema Animation

We learned a lot while working on Super Sema. With regard to our process, we got most of them right but made a few blunders as well. With Sema, we got an opportunity to use all that we learned in preproduction and production. We wanted to deliver stories as efficiently as possible so that every last penny would be spent on that screen.

March 30, 2023March 30, 2023

Super Sema Season 3 – Episode 3

An incredible little girl named Sema and her twin brother MB are on a mission to defend the African hamlet of Dunia from the evil Tobor. Their experiences, which have the potential to change the world, are chronicled. Sema is aware that anything is possible with willpower, imagination, and a little assistance from the fascinating world of science and technology.

Baby Moyo

How cute was Moyo when he was a young goat! There was a lot of feeding, cuddling, and safety, but in the end, Moyo was really an adorable kid! On the occasion of his birthday, Sema recalls their interactions with Baby Moyo and how this charming, mischievous goat ended up being an inseparable member of her family.

Prayan produces almost 300+ minutes of 2D animation content every year and has also involved himself in children’s book illustrations and game content development. They have recently partnered with Helen Christabel Parker, an Australian/Canadian television producer and writer from Diamond Film Canada, for a co-production called Sonic Bird, a 26*11 series, due for release in 2024.

March 24, 2023March 30, 2023

Super Sema Season 3 – Episode 2

Born out of the urge to produce educational content, tailored to accommodate Africa’s local theme, Super Sema is a protagonist in the series of world-changing adventures. Sema, an extraordinary young girl, and her twin brother MB are on their quest to protect the African town of Dunia from the robotic villain Tobor.

It moulds kids to more creativity, application of science and technology and teaches all and sundry that anything is possible through grit and determination!

Babu’s Back

When Babu hurts his back, Sema and MB technovate a solution to handle all of his errands without him, making Babu feel old and useless. It’s up to a highly unanticipated visitor to restore Babu’s self-assurance and dignity.

Prayan has already gained a name in the industry for outstanding projects in 2D and 3D animation, children’s & comic book illustrations, successful marketing content such as explainer videos, and mastering the hottest trends such as NFT creation. Today, Prayan Animation is taking you to the universe of Super Sema, which has been widely acclaimed and received millions of devoted fans worldwide.

March 14, 2023May 20, 2024

Oscars 2023: GloRRRy For India and the Animation Fraternity

We were genuinely engaged in the outcome of the short film Oscar event this year and were anxious to learn who would take home the prize. We tracked the progress from the shortlists to the nominations, offered our own voter’s guide, looked at the trends, and made predictions. We even found a moment to catch up with a few past winners for an illuminating conversation about their Oscar experience.

Finally, the wait has come to an end. So without further ado, here are the 95th Academy Award winners for Best Animated Short Film, Best Documentary Short Film, and Best Animated Feature.

BEST ANIMATED SHORT FILM

The Boy, Mole, Fox & Horse winner of Oscars 2023

THE BOY, THE MOLE, THE FOX AND THE HORSE BY PETER BAYNTON & CHARLIE MACKESY

An enchanting story “The Boy, the Mole, the Fox, and the Horse” with a star-studded voice cast and opulent hand-drawn animation, won Apple its first animated short Oscar. Based on the book by Charlie Mackesy, this heartwarming, classically animated movie tells a tale of generosity, friendship, courage, and hope for audiences of all ages. The fascinating adventure follows the unusual fellow travelers of a child, a mole, a fox, and a horse—who are all on the same quest to find their way home.

BEST DOCUMENTARY SHORT FILM

“The Elephant Whisperers” emerged as the winner at the 95th Academy Awards making it a maiden victory for India in the Documentary Short Subject category. A couple from south India named Bomman and Bellie dedicate their entire lives to raising Raghu, an orphaned baby elephant, creating a unique family in the process.

BEST ANIMATED FEATURE

“Animation is cinema. Animation is not a genre. Animation is ready to be taken to the next step. Keep animation in the conversation.” Says Guillermo del Toro as ‘Pinocchio’ Wins Animated Feature Oscar.

The victory gave Netflix its first Oscar in the category while making del Toro the first director to win best picture, director, and animated feature.

Del Toro receives his third Oscar for the stop-motion version of Carlo Collodi’s famous book. He previously won the Best Director and Best Picture Oscars for his 2017 film The Shape of Water. Using visual imagery influenced by Gris Grimly’s artwork, Pinocchio reinvented the well-known story of a wooden puppet brought to life. The toy kid is enlisted into the military since the tale unfolds in pre-World War 2 fascist Italy. In the film, which also stars Ewan McGregor as Sebastian J. Cricket and David Bradley as Geppetto, Gregory Mann voices Pinocchio.

BEST ORIGINAL SONG

Oscars 2023 Best Song Naatu Naatu from RRR

In the Best Song category, Naatu Naatu from SS Rajamouli’s RRR won the Oscar. Naatu Naatu beat a slate of heavy-weight competitors – Lady Gaga’s Hold My Hand from Top Gun: Maverick, Rihanna’s Lift Me Up from Black Panther: Wakanda Forever, This Is A Life from Everything Everywhere All At Once, and Applause from Tell It Like A Woman. The first Indian song to win this coveted prize was Jai Ho from Slumdog Millionaire in 2009 in the same category. This is the second Indian song to accomplish so.

Prayan Animation is proud of all the Oscar champions and extends its best wishes to the entire animation community to keep growing by leaps and bounds.