Every business knows today that quality video content is the key to a successful marketing campaign. But is it worth it to address a custom animation video production company and invest in professionally made content when there is so much DIY software?
In this article, we shall talk about the actual difference between custom animation videos and videos anyone can make using special DIY software. Let’s discuss the Pros and Cons of every method so you can understand which fits your business and your goals better.
Custom and software animation – how is it made?
The main difference between a custom animation video and one you can create using DIY software is that in the first case, you hire a custom animation video production company, while the software works like Lego, letting you build your video out of pre-designed templates.
Let’s compare the creation process in both cases.
Custom Animation Video:
- The script – The custom animation video production company team is writing a script for your future video. It is tailored according to your request, goals, custom audience, product peculiarities, and many other parameters;
- Storyboard – Creation of characters, transitions, and other visual elements, the “atmosphere” of your video based on the brand’s image and style, corporate colors, etc.
- Voiceover – A custom animation video production company provides you with several samples of voiceover so you can choose the one that fits your brand and your auditorium best;
- Animation – Professional animators create the final video content using various software and tools.
Software Animated Video:
- The Script – Instead of hiring a whole team of professionals, you create the script yourself based on what you know about your audience and how you want to present your product to them;
- Animation – you pick the characters and other visual elements from the software’s library and then compose your video based on the proposed templates;
- Voiceover – You may choose to hire a freelance professional voiceover or do it yourself, saving even more time and money.
Custom Animation Video vs. Software Animated Video – Pros and Cons
As you may have already noticed, both Custom Animation Video and Software Animated Video have their advantages and flaws. Let’s take a look at some important aspects that will help you make the final decision.
- Budget – It is often the cornerstone, especially if we talk about small businesses and startups. Software-made video will definitely cost you much less. However, hardly can you expect the same commercial results as a professionally-made video would bring you;
- Time – At first sight, it may seem like making the video yourself is faster. However, you may be surprised how much time and effort writing a script and doing the voiceover may actually take when you don’t have related experience. You’d better use that time and effort for your business and leave content creation to professionals;
- Script – Writing the script yourself, you risk either ending up copying someone else’s ideas or creating something too complicated and unexpressive. The main advantage of hiring a custom animation video production company might be the fact that you receive a script that makes you stand out and speak to your audience clearly;
- Branding – DIY animation software is pretty popular, which means that hundreds of businesses have already used the same templates and characters as you. Unfortunately, it also means that all your efforts will probably go in vain, and you risk getting lost in the crowd, remaining unnoticed by the potential customer;
- Lead Generation – A team of custom animation video production companies has the necessary tools, knowledge, and experience to help you get the most return out of your video content, easily converting viewers into clients. The software gives you the most basic tools with no guidance on how to use them;
- Creativity – Theoretically, we all know how pictures are painted, and houses are built. But it does not make us all artists and architects. The same is true for content creation. No matter how much you enjoy your social media profile, a commercial custom animation video requires the highest level of expertise, advanced tools, and knowledge to be successful.
Final thoughts
Using DIY animation software may seem like a great way to save time and money, but it may easily turn into a disaster as well.
If you really want to achieve your goals, get the most out of your video marketing campaign, and stand out among competitors, make sure to address a custom animation video production company like Prayan Animation.
With over 30 years of collective experience, knowledge of the latest trends, and true professional passion, Prayan Animation has helped hundreds of companies worldwide achieve their goals and boost their sales using the best animated video content.
Contact Prayan Animation today and see how a professionally made custom-animated video marketing campaign helps your business grow, develop, and get new customers every day.
We can help you. 
