Best 5 illustration trends that will dominate 2023

An illustration is the core of the visual design. Visual design in many ways determines marketing, branding, product presentation, and promotion. That is why it is essential to grasp the best illustration trends in 2023 today so your business strategy can easily dominate the market in the upcoming year.

Let`s look at the best illustration trends in 2023 together with artists from Prayan Animation – arguably the best illustration agency in India.

5 best illustration trends that will dominate 2023

1. “Hand-drawn” illustration
2. 3D illustration
3. Line illustration
4. Lettering or Letter illustration
5. Geometric illustration

“Hand-drawn” Illustration

Traditional handcrafting and particularly hand-drawn animation are hardly ever used in our digital era. However, the aesthetics of hand-drawn illustration remains one of the best illustration trends in 2023.

Today you see more and more digital visuals that imitate hand-drawn art and animation, and the viewers` response to this kind of art makes it one of the most popular trends today and in the observable future.

3D Illustration

3D illustration has a surprisingly complicated history when it comes to its usage for marketing and business promotion. “For many years, it has mostly been associated with gaming or entertainment,” – says one of the leading 3D artists of the best illustration agency in India.

However, today you may notice that more and more companies have started adopting 3D animation for their branding and promotion campaigns. 3D characters and whole universes represent the atmosphere and image of social media platforms, international retailers, non-profit organizations, and much more. 

Undoubtedly, a 3D illustration will remain among the best illustration trends in 2023.

Line Illustration

Since minimalism remains among the most relevant trends in visual design, line illustration will prevail among the best illustration trends in 2023 as its primary embodiment.

From explainer materials to logo and packaging designs – line illustration is fresh, modern, and agile, and appeals to a vast auditorium. 

Lettering or Letter Illustration

Lettering has become one of the best illustration trends in 2023 due to the same popularity of hand-drawn illustrations that we have already mentioned.

Combining calligraphy with different illustration styles, lettering represents our fascination with books, hand-written letters, and animation with modern visual design trends. This type of illustration speaks to the viewer and empowers the effect with graphic and visual elements.

Artists of the best illustration agency in India, Prayan Animation, admit that they notice the growing popularity of lettering among their customers. Therefore, they see it as a new development of illustration in general.

Geometric Illustration

2023 may be the year of the renaissance of Geometric illustration, animation, and design. Born back in the 1920s, geometric illustration is expressive, engaging, and digestible, and gives artists a limitless field for creativity and expression.

All those features put geometric illustration among the best illustration trends in 2023.

Conclusion

Illustration dominates visual design, and therefore illustration trends in 2023 will determine the image and visual presentation of any business or product in the upcoming year.

To master those trends and get the most out of them, it is essential to have qualified and experienced yet daring and inventive artists by your side. Prayan Animation is righteously the best illustration agency in India. Throughout almost 10 years of collaboration with different businesses, private customers, and creative associations worldwide, they continue exploring the newest trends and interpret them in the most original manner providing their customers with the most unique and efficient visual content.

Contact Prayan Animation Studio, the best illustration agency in India today, and start exploring new possibilities for the image and presentation of your business.