social media marketing Archives • Prayan Animation

January 15, 2025January 16, 2025

The Ultimate Guide for Kids’ Entertainment Leaders

Kids' Entertainment Guide: The Ultimate Leadership Tips

The world of kids’ entertainment is a dynamic space where creativity meets responsibility, and innovation is key to staying ahead. As a kids’ entertainment executive, your role is not just about making content that grabs attention it’s about creating experiences that shape young minds, spark imaginations, and provide value to parents, educators, and families. Whether you’re involved in animation services, live-action, streaming, or interactive content, here are the key things every kids’ entertainment executive must know:

The Power of Storytelling

Kids’ content thrives on stories that spark creativity, teach moral lessons, and allow children to explore the world around them. As an executive, understanding the role of strong storytelling is essential in creating content that not only captures their attention but also resonates with parents, educators, and other stakeholders. In children’s entertainment, character-driven stories tend to work the best. Think of beloved characters like SpongeBob SquarePants or Elsa from Frozen they aren’t just entertaining; they represent values, emotions, and adventures that kids can connect with.

Understanding Age-Appropriate Content

The complexity of a story, the style of animation, and the themes need to align with the developmental stage of the audience. A solid understanding of age groups ranging from toddlers to tweens is vital.

Preschoolers (0-5 years): Content should focus on simple narratives, engaging visuals, and educational themes like colors, numbers, and social-emotional learning.
Early School Age (6-9 years): This age group enjoys more complex stories and may enjoy more adventurous content, but it’s important to keep things lighthearted and fun.
Tweens (8-12 years): Tweens seek content that offers more depth, humor, and even a bit of social commentary. Shows like Stranger Things cater to this demographic, blending adventure, humor, and some darker themes.

Being clear on the age appropriateness of content ensures that the entertainment is engaging without being overly complicated or too simplistic.

The Role of Education in Kids’ Content

Parents and guardians are always looking for entertainment that is both fun and educational. Content that helps develop social, emotional, cognitive, and physical skills holds a lot of value. Kids today are exposed to an overwhelming amount of content, and many parents prefer content that aligns with their values, particularly when it comes to fostering creativity, empathy, or academic learning.

Edutainment, a blend of education and entertainment, has become a buzzword. Executives should recognize the need for responsible content creation whether it’s teaching STEM concepts, life skills, or promoting positive values. Sesame Street, Dora the Explorer, and Bluey are perfect examples of how entertainment can teach critical lessons while keeping the kids entertained.

The Impact of Social Media and Digital Platforms

The digital landscape is not just a trend it’s here to stay. Kids are increasingly turning to YouTube, TikTok, and streaming services like Netflix, Disney+, and Hulu for entertainment. But it’s not only about distribution anymore; it’s about building an ecosystem that can thrive on these platforms.

While streaming platforms like Netflix have developed vast content libraries, YouTube remains a major player in kids’ entertainment. Understanding the algorithmic nature of YouTube, how to create engaging short-form content, and the role of influencers and creators can significantly impact content strategies.

Parental Concerns and Regulation

While kids’ entertainment may focus on the younger generation, it’s important to remember that parents are key decision-makers in the process. Today’s parents are more informed and more discerning than ever before. They have an array of tools at their disposal to monitor and filter the content their children consume. As an executive, understanding parental concerns regarding screen time, content appropriateness, and the commercialization of children’s programming is crucial.

Diversity and Representation Matter

Today’s audiences expect diversity and inclusivity in the content they consume. The growing demand for diverse characters, stories, and perspectives across all genres of kids’ entertainment is not just a trend it’s a shift in what children want to see and what parents want their kids to experience. Content creators should prioritize authentic representation rather than tokenism and create stories that resonate with a broad range of kids.

The Importance of Technology and Innovation

Technology is central to the evolution of kids’ entertainment. Staying ahead of the curve with advancements in animation, artificial intelligence, virtual reality, and other tech-driven elements is crucial. Whether its creating immersive 3D worlds, personalized content, or interactive mobile apps by the application of animation embrace innovation and create exciting new opportunities for engagement.

Sustainability and Ethical Responsibility

Finally, as with any industry, kids’ entertainment must also address the growing importance of sustainability and ethical responsibility. Parents and children are becoming more environmentally conscious, and the entertainment industry is no exception. Executives must consider how content is produced, how resources are used, and the long-term impact of the content on the environment and society. Promoting eco-friendly messages within content, creating sustainable merchandise, and being mindful of the environmental footprint of digital production are all growing trends within the industry.

The landscape of kids’ entertainment is multifaceted, with many factors influencing what works and what doesn’t. As an executive, keeping a pulse on the changing dynamics of children’s interests, tech trends, parental concerns, and regulatory challenges is essential for creating meaningful and successful content. As you prepare to attend the Kidscreen Summit, it’s crucial to remember that the future of kids’ entertainment lies in a delicate balance of creativity, responsibility, and innovation. Understanding the evolving needs and expectations of young audiences, as well as the concerns of parents and educators, will be key to creating content that resonates with the target audience. By staying informed on the latest trends in storytelling, digital platforms, diversity, and technology, you can contribute to creating a more inclusive, educational, and engaging entertainment landscape. With these guiding principles in mind, you will be well-equipped to navigate the dynamic and competitive world of kids’ entertainment and make a lasting impact on the next generation.

FAQ

What is the importance of storytelling in kids’ entertainment?

Storytelling is essential in kids’ entertainment as it sparks creativity, teaches moral lessons, and connects with young audiences emotionally. Character-driven stories, like SpongeBob SquarePants or Elsa from Frozen, effectively resonate with children and other stakeholders by representing values, emotions, and adventures.

How can executives ensure content is age-appropriate for children?

Understanding developmental stages is crucial. For preschoolers (0-5), focus on simple narratives and educational themes. Early school-age kids (6-9) enjoy lighthearted, adventurous content. Tweens (8-12) prefer deeper stories with humor and some social commentary.

Why is educational value significant in kids’ entertainment?

Parents prioritize content that combines fun with learning. Educational entertainment, or “edutainment,” fosters skills like creativity, empathy, and academic learning. Examples include Sesame Street, Dora the Explorer, and Bluey, which balance critical lessons with entertainment.

How do digital platforms influence kids’ entertainment strategies?

Digital platforms like YouTube, TikTok, and streaming services dominate kids’ content consumption. Executives need to understand platform algorithms, create engaging short-form content, and utilize influencers to build successful strategies.

Why are diversity and innovation critical in kids’ entertainment?

Diversity ensures content resonates with a broad audience and meets expectations for inclusivity. Innovation through technology, such as virtual reality or AI, creates immersive and engaging experiences, keeping content fresh and competitive.

September 13, 2023September 18, 2023

How Technology Has Transformed Animation: A Look at the Past, Present, and Future

Since its early 20th-century humble beginnings, the art of animation has come a long way. From hand-drawn characters on celluloid to today’s computer-generated masterpieces, technology has been at the heart of animation’s transformative journey. This blog explores the pivotal role of technology in shaping through the decades, from its origins to the present day, and speculates on the exciting possibilities that await us in the future.

The Past: Hand-Drawn Animation

Animation’s inception dates back to the early 1900s when artists painstakingly hand-drew each frame to create moving pictures. Iconic characters like Mickey Mouse and Bugs Bunny were brought to life through the artistry of animators who skillfully drew each movement frame by frame. The process was laborious and time-consuming, but it laid the foundation for what would become a revolutionary industry.

In the mid-20th century, the introduction of cel animation, where characters were drawn on transparent sheets, streamlined the animation process. Despite the advancements, the method was still labor-intensive and limited in terms of visual effects and complexity.

The Present: Computer-Generated Animation

The advent of computers in the late 20th century marked a turning point in animation. Computer-generated imagery (CGI) revolutionized the industry, allowing animators to create stunning visuals and complex scenes more efficiently. Pixar’s groundbreaking film, “Toy Story,” released in 1995, was a monumental milestone in animation, entirely produced using CGI. This movie demonstrated that animation could appeal to audiences of all ages and paved the way for a new era of storytelling.

As technology continued to evolve, animation tools became more accessible to a broader range of creators. This democratization of animation opened doors for independent animators and smaller studios to produce high-quality content without the need for massive budgets.

The Present: Motion Capture and Virtual Reality

Another significant advancement in animation has been the integration of motion capture technology. By tracking the movements of real actors, animators can create more realistic and lifelike character performances. This technology has been instrumental in bridging the gap between live-action and animation, enabling seamless integration of animated characters into live-action environments.

Furthermore, virtual reality (VR) has begun to influence animation and storytelling. VR allows audiences to immerse themselves fully in animated worlds and engage with the narrative on a deeper level. As VR technology becomes more sophisticated, it will undoubtedly shape the future of animation and the way we experience entertainment.

The Future: Artificial Intelligence and Machine Learning

As we look ahead, one of the most promising prospects for animation lies in the realm of artificial intelligence (AI) and machine learning. AI can significantly speed up the animation process, generating in-between frames and automating repetitive tasks. This not only reduces production time but also allows animators to focus more on creativity and storytelling.

AI-driven animation also opens doors for personalized content creation. Imagine interactive animated stories where the viewer’s choices influence the plot’s development. AI algorithms could adapt characters and scenarios based on real-time feedback, creating a truly unique and immersive experience for each viewer.

Furthermore, machine learning could be used to enhance animation quality and realism. By analyzing and understanding real-world physics, AI algorithms can simulate lifelike movement and interactions between animated elements, resulting in animation that is even more believable and captivating.

Conclusion

Throughout history of animation, technology has been the driving force behind animation’s transformation, propelling it from hand-drawn sketches to computer-generated wonders. The accessibility of animation tools, the rise of motion capture and virtual reality, and the potential of artificial intelligence have reshaped the industry in unimaginable ways.

As we embrace the future, animation will undoubtedly continue to evolve, captivating audiences with even more immersive and engaging storytelling experiences. The combination of creativity and technological innovation holds the potential to push animation into uncharted territory, creating new possibilities and expanding the boundaries of our imagination. So, buckle up and get ready to witness the awe-inspiring journey of animation as it continues to be shaped by the marvels of technology.

July 7, 2023July 12, 2023

Bongolulu | Super Sema Season 3

Welcome to the futuristic world of Super Sema, where imagination and technology collide! In its highly anticipated Season 3, Sema introduces us to her latest technovation, a lovable and intelligent robotic dog named Lulu. With an engaging storyline that revolves around friendship, unity, and perseverance, Super Sema Season 3 takes us on an exciting journey with Sema and Bongolalas as they embark on a mission to save their newfound companion.

Super Sema Season 3 introduces us to Lulu, a super smart pet dog robot who captures the hearts of everyone she encounters. With her adorable appearance and advanced capabilities, Lulu becomes an instant favorite among the Bongolalas, a group of endearing characters from Super Sema’s world. However, trouble arises when the Bongolalas decide to hide their new friend away in Tobor’s palace, fearing that she might be taken away from them.

Unbeknownst to the Bongolalas, Tobor, the ruling robot of the land, discovers the presence of the little Bongolulu. Fearing the disruption Lulu might cause, Tobor threatens to drain her battery, potentially leaving her lifeless forever. This revelation sets the stage for an exhilarating adventure as Sema and her Bongolala friends unite to bring Lulu back home safely.

Super Sema Season 3 beautifully illustrates the importance of collaboration and teamwork. Sema, known for her resourcefulness and problem-solving skills, takes the lead in this rescue mission. She realizes that saving Lulu requires the collective efforts of the Bongolalas, who possess unique skills and abilities. Together, they must overcome obstacles, confront their fears, and devise a plan to outsmart Tobor and save their robotic friend.

Throughout the season, the underlying themes of friendship and unity shine. Sema’s unwavering determination and loyalty inspire the Bongolalas to put aside their differences and work together towards a common goal. As they face challenges and setbacks, the bond between the characters strengthens, reinforcing the message that true friendship can conquer any adversity.

Super Sema Season 3 is not only a thrilling adventure but also a testament to the triumph of goodness over evil. Tobor, initially portrayed as a threat, undergoes a transformation as he witnesses the compassion and bravery displayed by Sema and the Bongolalas. This journey teaches Tobor the value of empathy and understanding, ultimately leading to a change for the better.

This episodic work by Prayan Animation Studio presents a heartwarming tale filled with exciting adventures, lovable characters, and important life lessons. The introduction of Lulu, the cute and intelligent robotic dog, adds a new dimension to the Super Sema universe, captivating kids with its exciting 2D animation. As Sema and her Bongolala friends embark on a mission to save Lulu from Tobor’s clutches, they teach us the significance of friendship, collaboration, and the triumph of goodness. Super Sema Season 3 is an inspiring and entertaining journey that will leave viewers eagerly awaiting the next chapter in the extraordinary world of Bongolulu.

March 31, 2023June 6, 2023

ChatGPT, who are you? Let’s meet!

An artificial intelligence robot named ChatGPT (Chat Generative Pre-trained Transformer) was created by OpenAI and released in November 2022.

It rapidly attracted attention for its thorough and well-written responses in a variety of subject areas. ChatGPT is flexible even though its primary job is to imitate human conversationalists. For instance, it is capable of writing and debugging computer programs, composing music, teleplays, fairy tales, student essays, writing poetry and song lyrics, writing test answers (sometimes, depending on the test, at a level above the average human test-taker), simulating an entire chat room, playing games like tic-tac-toe, and simulating an ATM.

Beginning this month, OpenAI stated that ChatGPT plugin support would be upgraded, which includes both third-party plugins created by developers like Expedia, OpenTable, Zapier, Shopify, Slack, and Wolfram as well as OpenAI-made plugins like online browsing and code interpretation.

However, it lacks knowledge on incidents post September 2021. ChatGPT occasionally “writes plausible-sounding but incorrect or nonsensical answers,” as per OpenAI. Regardless of real comprehension or factual content, human reviewers favoured longer answers in training ChatGPT. Algorithmic bias affects training data as well, which can be seen in ChatGPT’s responses to queries containing human-related descriptors. ChatGPT is not allowed to “express political opinions or engage in political activism”, as per BBC.

As ChatGPT was made accessible to the general public, hundreds of books bearing its name as author or co-author and featuring pictures created by other AI models like Midjourney debuted on Amazon over the first three months.

Italian daily II Foglio hosted a unique competition for their readers while publishing one ChatGPT-generated story per day on their main website during March and April 2023.

The pieces discussed issues such as Elon Musk’s management of Twitter, the Meloni government’s immigration policy, the potential AI replacement of human journalists, and the rivalry between chatbots and virtual assistants.

The debut of ChatGPT and its dissemination to a larger audience boosted the market’s interest and competition.

Google started rolling out an experimental service dubbed “Bard” in February 2023. It is based on its LaMDA large language model. On March 21, 2023, Bard was made available to US and UK users with a number of restrictions.

Yann LeCun of Meta stated in January 2023 that Meta is hesitant to roll out a competitor right now due to reputational risk, but added that Google, Meta, and several independent startups all separately have a comparable level of LLM technology to ChatGPT should any of them wish to compete. Yann LeCun has called ChatGPT “well engineered” but “not particularly innovative.” Meta launched LLaMA in February 2023; it is a 65-billion-parameter LLM.

September 26, 2022May 2, 2024

The Best 10 Applications of Animation in Various Sectors

Best 10 Applications of Animation, 2d animation company in India.

Not so long ago, animation was mainly associated with entertainment. However, nowadays, more and more industries discover the advantages of animation and use it for various purposes: to raise awareness, draw attention, recruit and train staff, etc.

In this article, we shall discuss the 10 uses of animation in various fields and industries, which might have seemed revolutionary just a couple of years ago but have proven their efficiency today.

1. Marketing and Advertising

The main features of animation are that it is eye-catching and memorable and allows you to create any characters and scenery to make your advertising campaign most appealing and relatable for the target auditorium.

Mainly that is why marketing and advertising are among the first industries we think of talking about the modern use of animation.

2. Education

People tend to process and remember visual information up to 90% faster and better. It means that educational videos are an integral part of any studying or training process, whether we are talking about schools, professional training, or online courses.

The use of animation significantly improves the quality of reception for all sorts of viewers. Even the most complex topics can be explained in an engaging and relatable manner through animation, making it the #1 tool in modern education.

3. Simulations

There are lots of cases when professionals of different fields cannot be trained “in the field” right away because it can simply be dangerous. That is why the military, aviation, and numerous other industries discover various applications of animation today to train and upgrade their personnel.

Animated simulations allow us to safely work out different scenarios and help to build confidence and the necessary skills to deal with them in real life later on.

4. Medicine

Animation allows the revealing of human anatomy on a whole new level. It helps to see and thoroughly study details of our body, even those that cannot be seen with the naked eye.

Thanks to various applications of animation, medical students and professionals can now train and study complex, innovative methods and explain treatment procedures to patients, gaining their trust more easily.

5. Architecture and urban planning

One of the advantages of animation is that it allows one to predict and prevent possible problems and complications before they actually happen to cause damage and losses.

That is why animation is widely used in architecture and urban planning today. It helps to thoroughly visualize new buildings and make necessary adjustments to fit them into the landscape. Animation can also simulate various scenarios and help to choose proper materials and construction methods, predict the time frame, etc.

6. Entertainment

As we have already mentioned, entertainment has always been one of the main applications of animation. However, today the industry has evolved greatly. Animation allows all sorts of entertainment platforms to create more and more advanced products and attract viewers, giving them the thrill and action they have never seen before.

7. Data Visualisation

Animated visualization allows us to better comprehend even the most complex and advanced data. Using animation, various organizations can attract new donors and investors and provide them with detailed and clear reports about their current work and future perspectives.

It is a great way to promote scientific research, raise awareness and draw attention to humanitarian missions, help companies discover new markets and develop their operation, attract new investors and partners, etc.

8. Retail and e-commerce

The use of animation allows retail and e-commerce platforms to boost their sales, becoming more convenient and responsive for customers. Animation lets us show each product from various angles and “in motion,” offer customization options, and create virtual “fitting rooms” that allow clients to visualize the product in their life and interior, making an informed decision about the purchase.

9. Modern arts

Animation allows modern artists to “break the fourth wall” and create masterpieces using materials, colors, and tools that may be unavailable in the real physical world.

The use of animation lets us step beyond the laws of physics and allows us to develop modern art and art trade on a whole new level.

10. Gaming

Last but not least, animation is the foundation of the gaming industry. It helps to create characters and whole universes, giving gamers the thrill and excitement, they are looking for. It makes the gaming industry more competitive, encouraging studios to discover new horizons and provide their customers with a new level of visualization, activities, and scenarios with every new product.

Final thoughts

As you see, the animation is not all about cartoons and social media ads. It is a powerful tool that allows for the development of various industries, helping companies and organizations reach their goals and improve the lives of their customers and partners.

With the help of a professional team of animators and designers like Prayan Animation, you can easily boost your sales, build a competitive marketing campaign, raise awareness about your brand or research, and reach many other goals.

Contact Prayan Animation today and start discovering applications of animation for your industry or business, leaving competitors far behind.

May 17, 2022May 3, 2024

Why animation videos are king in the world of social media marketing?

WHY ANIMATED VIDEOS ARE #1 IN THE WORLD OF SOCIAL MEDIA MARKETING

Quality video content is the key to a successful social media marketing campaign. Our brain is designed the way that at least 90% of the information it receives about the world is visual. Moreover, modern education is built in the way that we are simply used to learning and remembering visual information much better than texts or audio.

Prayan Animation, India’s best animation company, has concentrated its efforts on helping numerous businesses worldwide create successful social media marketing campaigns. Eventually, they discovered that animation is the most efficient type of video content in the modern marketing industry.

In this article, the experts from Prayan Animation, India’s best 2D animation studio, will explain why animated videos are #1 in the world of social media marketing and how your business can benefit from it.

Animation grabs viewers` attention and keeps it.

It is not a secret that video content is the best marketing tool. That is why every brand, organization, or influence emphasizes videos in their campaigns.

However, eventually, viewers get overwhelmed with videos in their social media feeds, scrolling through them the same as they did with text posts and static images before.

Animated videos are vice versa, always original and eye-catching. A person who suddenly sees a cartoon in their feed will definitely stop and look at what it is about, improving the views and engagement rate of your social media profile.

A professional animated video production company will create original content that will draw people’s attention and easily turn viewers into followers and customers.

Make you relatable.

Do you want to raise awareness about some topic, draw viewers` attention, or explain to them that your service is an ultimate lifesaver for them, even if they have never heard of it before? Used animation.

India’s best animation company has collaborated with numerous brands and non-profit and educational organizations and helped them with their public campaigns. The secret is that animation makes any information more digestible and your brand more user-friendly and relatable.

Considering the fact that social media is the most diverse platform for connecting with your audience, animated videos are the best marketing tool to engage as many prospective customers as you want.

Animation is versatile.

Some may still think that cartoons are for kids. However, modern animation is so diverse that it can be relevant for any audience, different age groups, and people with different educational, professional, and social backgrounds.

Through over 10 years of experience, India’s best 2D animation studio Prayan Animation has created content for all sorts of brands, companies from different niches, and influencers.

The best feature of animated content is that, unlike live videos, it can easily be adjusted and adapted for any audience, changed and edited throughout time to fit the vision of your followers and desired clients precisely.

Conclusion

The social media marketing campaign is the best way to connect with your audience worldwide, become an internationally famous name, and expand your client base. Animated video content is your chance to stand out among competitors and easily convert casual viewers into followers and customers.

With the help of an animated video production company, you will manage to create a unique identity for your brand, a viral image that will be relatable, draw people’s attention, and make them want to learn more from you and about you.

Contact Prayan Animation today and watch how your brand turns into a social media phenomenon and your marketing campaign skyrockets with the help of India’s best animation company.

March 7, 2022April 18, 2024

WHY IS AN ANIMATED ADVERTISEMENT SO POPULAR AMONG THE AUDIENCE?

Role of Animation in Advertising, Animated Ads, Animated Ad video services

The role of animation in Advertising cannot be overrated. Animated ads always show the best response rate from all audiences on any platform, from traditional TV advertising to modern social media.

But what makes animated ads so popular and attractive? In this article, we shall talk about the phenomenon of animated ad campaigns and how your business can benefit from Animated ad video services.

Animated ads are attractive and digestible.

It is not what you tell in the ad; it is how you tell it. Practice shows that businesses who try different approaches to their video marketing campaigns always point out that animated ads grab viewers` attention and keep it much longer.

It may be because of the notorious “Goldfish attention span” or because animated ads are often more dynamic, colorful, and unusual. Still, addressing animated ad video services increases your business’s chances of getting noticed by the target audience.

Limitless storytelling.

Talking about the role of animation in advertising, we have to highlight its endless storytelling possibilities.

Indeed, animated ads allow you to use video effects and images that would either be impossible or incredibly expensive in any other kind of video content. That is why people just love cartoons. They take them to a magical parallel universe.

Animated Ad video services allow you to go beyond the traditional storytelling mechanisms, create a relatable and attractive image of your brand, and speak directly to prospective customers in the language they understand easily.

Animated ads are emotional.

If you manage to pluck the viewer’s heartstrings, you are guaranteed to succeed. And nothing can help you with this better than animated ad video services.

The most soul-stirring images that raise awareness and draw attention to hilarious relatable characters provide an easy and available solution.

Playing on viewers’ emotions, you are most likely to get heard, noticed, or even go viral through multiple shares. And nothing can do it better than animated ads.

Animated ads save time and money.

Another reason people love animated ads and respond to them better is that they let them get the message faster and remember it better.

In a world where time is money, people don’t want to think over what the brand means and stand for too much. They want to see it directly and, preferably, get entertained on the way.

Animated ads save a great deal of time, effort, and money for the business and its prospective customers.

Conclusion

People simply love animated video ads because they are entertaining, attractive, and relatable. They speak directly to the audience, engage emotionally, and offer easy and available solutions.

Animated ad video services from a reputable and experienced studio like Prayan Animation will instantly take your brand’s promotion to the next level.

Understanding the core role of animation in advertising and following the latest animation and video marketing trends, Prayan Animation creates successful original video marketing campaigns for various businesses worldwide.

Contact Prayan Animation today and explore all the benefits and perspectives animated ads bring to your video marketing campaign.

November 23, 2021April 24, 2024

7 WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO ADVERTISING IDEAS

Video Advertising ideas 2d animation services in India

Statistically, Video ads drive 68% more sales than any other kind of commercial content. Mainly that is why experts predict that by 2022 various video marketing ideas will make up over 80% of the branding and promotion process.

However, it is essential to understand what type of videos to promote your business and when and how to present your video ads to the public to get the best response.

Let`s overview the top 7 video marketing ideas that can boost your sales and take your business or personal brand to a whole new level.

Welcome Videos

You won`t have a second chance to make the first impression. And welcome videos on your homepage or social media will let you get the most out of this chance.

Welcome videos are a great tool to promote your business as they explain to the viewer who you are and how you can help them, they engage in conversation and make a viewer feel welcome.

Tutorial Videos

Tutorials are another video marketing idea that helps you promote your business and demonstrate the actual value of your product or service.

Many businesses address animated tutorials or explainer videos as they are most digestible, entertaining, and easily adjusted for any target auditorium.

Informal and entertaining videos

People are pretty tired of commercials. It seems like every post, photo, and article is trying to sell you something. The standard polished ads lead to irritation and unfollowing rather than sales.

Using entertaining and especially animated content for your ads is one of the best video marketing ideas today. Trendy animated ads catch attention and easily convert viewers into customers.

Videos in E-mails

While some might grumble that e-mail marketing is dead in 2021, attaching videos to e-mail newsletters is one of those video marketing ideas that let you get the most out of the good old e-mail marketing strategy and the prosperous trend of using videos to promote your business.

Demo and explainer videos

A short animated explainer video showing how your product or service makes people`s lives easier is the most efficient way to promote your business and encourage a viewer to make a purchase or at least want to learn more about you.

Tip-of-the-day Videos

Providing Tip-of-the-day videos to your subscribers is one of those video marketing ideas that help you always remain relevant and stay in touch with your customers.

It is a great way to promote your business, present a new product, or remind you of yourself during the off-season.

Screen-Rec Videos

If you develop apps or provide digital solutions, Screen-Rec Videos are a great way to promote your business. It demonstrates your user-friendly interface and seamless work of a product. Screen-rec videos are also a popular type of explainer videos, making them one of the trendiest video marketing ideas today.

Video advertising is the most efficient way to promote your business, draw viewers` attention, and convert them into customers. However, animated videos are particularly fruitful if you want to create trendy and viral content for any target auditorium.

Finding a quality studio is the key to your successful video marketing campaign. Prayan Animation is one of the most successful and experienced studios for original and efficient animated video content. Providing original video marketing ideas, they help numerous businesses worldwide promote their products and get new customers through trendy, eye-catching video ads.

Contact Prayan Animation today and take your video marketing game to a new level, leaving competitors far behind.

September 23, 2021April 27, 2024

How to Build a Video Production Budget that Meets Your Marketing Goals?

Build Video Production Budget that Meets Marketing Goals. 2d animation studio in india

Video content is the most efficient and powerful marketing tool today. However, the competition in this field is snowballing, raising standards and costs of quality video production.

Eventually, it may be pretty hard to correlate your video production costs with the expectations from the campaign and marketing goals.
In this article, the experts from Prayan Animation – one of the best video production studios in today`s market, explain how to plan and estimate video production costs to make your marketing campaign most efficient.

Start with thorough planning.

At the very beginning, it is essential to understand and plan two things:

– Where the video will be placed and who is supposed to see it;
– Who and where will create the video content?

By answering those two questions, you will manage to roughly plan the budget for your video content and the overall campaign.

Imagine the process

The whole process of video production roughly consists of three stages:

– Pre-production;
– Production;
– Post-production.

Each of those stages has its peculiarities, which inevitably influence the budget.

The pre-production stage involves determining what type of videos you are looking for and how much the job has to be outsourced to professionals. For example, Prayan Animation’s best video production studios allow you to choose between 2D and 3D animation or mix them with live-action videos. While some customers come with a ready script and clear vision of their goals, others can use the services of the qualified team, which creates the entire video content from scratch.

The production process mainly determines the budget of your video production. While some may think that making a live video and editing it on the smartphone will do the job, practice shows that only professionally created content can guarantee you are meeting your marketing goals.

Prayan Animation best video production studio always recommends addressing professionals to get the most out of your video production and avoid wasting time and money on low-quality content.

Creating a live-action video, you should get prepared for the costs of talent casting, and transportation to different locations. It is also essential to prepare for possible delays as the more people are involved in the process, the harder it may be to control the whole operation.

At the same time, animated videos are most efficient and less resourceful once you address experienced professionals who can offer you a personalized approach that will consider your budget, goals, and expectations from the campaign.

Prayan Animation the best video production studio has years of experience collaborating with various businesses and creating high-quality video content for them. Their talented animators are famous for their 2D and 3D works, as well as combines video production and innovative approach to the whole process.

The Studio`s management claims that they prefer to create trends rather than follow them blindly, and their vast portfolio is perfect proof for this statement. Contact Prayan Animation today and enjoy all the benefits of quality video production that will boost your business tomorrow.