COPPA VS Youtube Animation Content Creators VS Kids Under 13
What is COPPA?
What happened between Youtube and the US FTC (Federal Trade Commission)?
In April of 2018, 20 child advocacy groups complain to FTC that YouTube is violating children’s privacy law. FTC filed a civil complaint against youtube it alleged that youtube violated the 2013 amendment and Youtube owed it $42,530 per violation of this amendment and Youtube should be forever barred from marketing to children who are under the age of 13 years old. Youtube settled this civil complaint in 2019 forever changed the platform and creator and viewers experience on the platform as a part of the settlement youtube agreed to pay $170 Million fine and to stop providing kids content on the platform and a lot of other changes to youtube platform.
COPPA happened Now what?
Important Update for All Creators: Complying with COPPA
COPPA was passed to address the rapid growth of online marketing techniques in the 1990s that were targeting children. Although COPPA does not specifically define how parental consent should be gained, the (FTC) has established guidelines to help Web site operators ensure compliance with the Act. The FTC has stipulated that parents may delete certain information but may not otherwise alter it. As of January first of 2020 thousands of YouTube channels will probably be gone. YouTube creators who fail to mark their content as for kids or not could be fined up to $7500 per violation and risk their channel being terminated. Chaos could occur as creators will be in a position of not knowing how to categorize their videos and YouTube will categorize them for in this case.
YouTube creators are going to lose some privileges such as, they will not be able to upload their stories on YouTube, their viewers will not get notifications when they hit that notification tab and cannot save videos to watch later. Personalized ads will not appear on YouTube. Generally, as kids content creators, you might not be able to create content.