The role of animation in Advertising cannot be overrated. Animated ads always show the best response rate from all audiences on any platform, from traditional TV advertising to modern social media.
It is not what you tell in the ad; it is how you tell it. Practice shows that businesses who try different approaches to their video marketing campaigns always point out that animated ads grab viewers` attention and keep it much longer.
It may be because of the notorious “Goldfish attention span” or because animated ads are often more dynamic, colorful, and unusual. Still, addressing animated ad video services increases your business’s chances of getting noticed by the target audience.
Limitless storytelling.
Talking about the role of animation in advertising, we have to highlight its endless storytelling possibilities.
Indeed, animated ads allow you to use video effects and images that would either be impossible or incredibly expensive in any other kind of video content. That is why people just love cartoons. They take them to a magical parallel universe.
Animated Ad video services allow you to go beyond the traditional storytelling mechanisms, create a relatable and attractive image of your brand, and speak directly to prospective customers in the language they understand easily.
Animated ads are emotional.
If you manage to pluck the viewer’s heartstrings, you are guaranteed to succeed. And nothing can help you with this better than animated ad video services.
The most soul-stirring images that raise awareness and draw attention to hilarious relatable characters provide an easy and available solution.
Playing on viewers’ emotions, you are most likely to get heard, noticed, or even go viral through multiple shares. And nothing can do it better than animated ads.
Animated ads save time and money.
Another reason people love animated ads and respond to them better is that they let them get the message faster and remember it better.
In a world where time is money, people don’t want to think over what the brand means and stand for too much. They want to see it directly and, preferably, get entertained on the way.
Animated ads save a great deal of time, effort, and money for the business and its prospective customers.
Conclusion
People simply love animated video ads because they are entertaining, attractive, and relatable. They speak directly to the audience, engage emotionally, and offer easy and available solutions.
Understanding the core role of animation in advertising and following the latest animation and video marketing trends, Prayan Animation creates successful original video marketing campaigns for various businesses worldwide.
Contact Prayan Animation today and explore all the benefits and perspectives animated ads bring to your video marketing campaign.
Art takes many forms, and today we can say for sure that we live in the era of digital art. However, this progressive concept has faced many challenges and concerns. Protection of faith and uniqueness were probably the main ones. NFTs (Nonfungible Tokens) are aimed to solve those critical issues. Nonetheless, the concept of NFTs also raises questions.
In this article, we shall talk about Non-Fungible Token challenges and how the concept of NFT challenges the art market changing it forever.
The biggest NFT problem in art sales is the fact that NFTs constantly merit and demerit in the digital art world. In other words, investing in an NFT today, you can never be sure of its future value.
It happens because the valuation of NFTs is mostly driven by speculation rather than objective criteria. For example, if the $1 bill will always be a $1 bill regardless of its serial number, issue date, etc., NFT challenges the art market does not have enough physical data behind it, except for the name of the artist and previous ownership, that would establish the price frame.
At the same time, this NFT problem in art sales is also the thing that makes it so attractive. NFTs are unique; they cannot be copied or replaced by another token, unlike most physical and digital art pieces.
At the same time, scams and frauds still remain among Non-Fungible Token challenges. Despite the Blockchain and its concept, NFTs can theoretically be hacked and stolen. It looks like the biggest NFT problem in art sales.
At the same time, Non-Fungible Token challenges also serve as the biggest stimulus for the establishment and development of the digital art trade. It encourages new solutions and approaches to digital security, which will instantly boost the cryptocurrency market and related concepts.
Why are NFTs so hyped in current trends?
Despite all the NFT challenges for the art market, it is an insanely hyped concept. First of all, that is because NFTs give the buyer the status of being an official owner of something truly unique, irreplaceable, and eternal. A kind of digital vanity, if you will.
Moreover, the NFT owner can program the token`s royalties in future data and receive a percentage from every future sale.
In other words, NFTs revolutionize art sales, making them a wider form of investment, creating a new prosperous market.
Just like with any investment and art trade, NFTs have endless possibilities as well as certain pitfalls that may raise reasonable concerns. However, we should remember that NFT challenges the art market, helps it develop, attracts new investors, and introduces them to new lucrative perspectives. It is a new concept that is now growing from an underdog of art sales to one of its leaders.
Prayan Animation – the leading animation studio in India, is known worldwide for its readiness to work with the most innovative concepts to create trends instead of following them blindly. The NFT problem in art sales has inspired the studio to explore this cutting-edge idea and find new applications of Non-Fungible Tokens to help their clients get ahead of their competitors.
Contact Prayan Animation today and learn about the opportunities of NFTs in today`s world and how can you or your business benefit from this exciting opportunity.
Toonboom Harmony is the world`s recognized standard for 2D Animation today. It is used by giants in the animation industry like Disney and Amazon and independent studios that create animated content for today`s most successful marketing campaigns and promotions for all sorts of businesses.
In this article, we shall discuss the benefits of Toonboom Harmony for the animators, their customers, as well as the viewers together with artists from Prayan Animation.
The main benefits of Toonboom Harmony software are:
– Flexibility and functionality.
– Time and money efficiency.
– Original tools for the best 2D Animation.
– The trendiest solutions.
Flexibility and functionality
Versatility is one of the main benefits of Toonboom Harmony. An animator gets access to all the necessary features in one software. Besides, the standard editing functions allow to do the rough Animation, introduce video effects, play with coloring, etc.
Animators from Prayan Animation have perfected their knowledge of the software, which allows them to deliver perfectly polished video content to their customers faster and offer a wider choice of options.
Time and money efficiency
The ability to save customers` time and money while delivering original and high-quality Animation is one of the features that made Prayan Animation a proficient user of Toonboom.
Efficiency is also among the benefits of Toonboom Harmony. It allows the introduction of the most stunning video effects to 2D Animation almost effortlessly, which makes Toonboom Harmony the best choice for modern 2D Animation on all levels.
The variety of most sensitive and adjustable tools is also often named among the benefits of Toonboom Harmony.
Since animated video content remains the trendiest and most demanded in the modern market, Prayan Animation manages to offer each client competitive and original content due to deep knowledge of all the multileveled features of the Toonboom toolbar. Artists from all over the world prefer Toonboom Harmony for the chance to create original and diverse content easily.
The trendiest solutions
Last but not least the benefit of Toonboom Harmony is its ability to offer the trendiest 2D animation solutions today. Using Toonboom Harmony, animators stay on the cutting edge of the 2D animation trends, exploiting decades of experience and the golden standards of Animation at the same time.
Prayan Animation is considered to be proficient in creating the trendiest and most original 2D animation based on the foundation of a 25-year standard set by Toonboom Harmony for the whole industry.
Conclusion
Animators can talk about the benefits of Toonboom Harmony for hours. Still, the main idea becomes apparent as soon as you see the endless examples of original and trendy 2D Animation created with this software.
Addressing Prayan Animation, you are guaranteed to receive high-class 2D animation with original characters and storyboards, eye-catching video effects, and a script that attracts viewers and keeps them engaged. Except for being recognized expert in Toonboom Harmony, Prayan Animation is also proficient in 2D and 3D animation, software and game development, and graphic design.
The flexibility of the toolbar and variety of possibilities combined with the time efficiency of the whole animation production process make Toonboom Harmony the go-to software for those who need genuinely competitive video content that reaches its goal right away.
Contact Prayan Animation and enjoy all the benefits of competitive high-quality 2D Animation created by true professionals and experts in the field.
Statistically, Video ads drive 68% more sales than any other kind of commercial content. Mainly that is why experts predict that by 2022 various video marketing ideas will make up over 80% of the branding and promotion process.
However, it is essential to understand what type of videos to promote your business and when and how to present your video ads to the public to get the best response.
Let`s overview the top 7 video marketing ideas that can boost your sales and take your business or personal brand to a whole new level.
Welcome Videos
You won`t have a second chance to make the first impression. And welcome videos on your homepage or social media will let you get the most out of this chance.
Welcome videos are a great tool to promote your business as they explain to the viewer who you are and how you can help them, they engage in conversation and make a viewer feel welcome.
Tutorial Videos
Tutorials are another video marketing idea that helps you promote your business and demonstrate the actual value of your product or service.
Many businesses address animated tutorials or explainer videos as they are most digestible, entertaining, and easily adjusted for any target auditorium.
Informal and entertaining videos
People are pretty tired of commercials. It seems like every post, photo, and article is trying to sell you something. The standard polished ads lead to irritation and unfollowing rather than sales.
Using entertaining and especially animated content for your ads is one of the best video marketing ideas today. Trendy animated ads catch attention and easily convert viewers into customers.
Videos in E-mails
While some might grumble that e-mail marketing is dead in 2021, attaching videos to e-mail newsletters is one of those video marketing ideas that let you get the most out of the good old e-mail marketing strategy and the prosperous trend of using videos to promote your business.
A short animated explainer video showing how your product or service makes people`s lives easier is the most efficient way to promote your business and encourage a viewer to make a purchase or at least want to learn more about you.
Tip-of-the-day Videos
Providing Tip-of-the-day videos to your subscribers is one of those video marketing ideas that help you always remain relevant and stay in touch with your customers.
It is a great way to promote your business, present a new product, or remind you of yourself during the off-season.
Screen-Rec Videos
If you develop apps or provide digital solutions, Screen-Rec Videos are a great way to promote your business. It demonstrates your user-friendly interface and seamless work of a product. Screen-rec videos are also a popular type of explainer videos, making them one of the trendiest video marketing ideas today.
Video advertising is the most efficient way to promote your business, draw viewers` attention, and convert them into customers. However, animated videos are particularly fruitful if you want to create trendy and viral content for any target auditorium.
Finding a quality studio is the key to your successful video marketing campaign. Prayan Animation is one of the most successful and experienced studios for original and efficient animated video content. Providing original video marketing ideas, they help numerous businesses worldwide promote their products and get new customers through trendy, eye-catching video ads.
Contact Prayan Animation today and take your video marketing game to a new level, leaving competitors far behind.
Building brand awareness is a top goal for most businesses. It helps to promote understanding, loyalty, and comfortability between you and your audience. The internet is awash with plenty of methods for increasing your brand awareness, from blogs to unique advertisements. One fact remains clear, though. Illustration and images are amazing at facilitating better engagement from viewers, creating authenticity for your brand, and giving it a personality that people will remember. Having a team of the best illustration services in India is a great place to start, but there’s a little more to it.
Graphic design is universally known as a critical function of any digital marketing strategy, but above and beyond just advertising, having the best illustration services to create enough to design unique, personal, illustrations goes above and beyond to create a competitive edge for your brand.
Here are six top tips to promote your branding with the help of illustrations:
Be Original. Having illustrations that have been recycled and reused – usually with stock photos found online – won’t be authentic to your brand and help increase your brand awareness. Instead, you’ll be using someone else’s talent as your own. It’s worth the investment to have a top illustration company custom-make your illustrations for your brand.
Tell a Story. One of the best ways to capture your audience’s attention is to tell a story that ropes them in and entices them to learn more about your brand. Bonus points if the story is unique to your business. If you can tell your story without using paragraphs of content, you’ve won.
Give Your Illustrations Color. Illustrations that provide visuals that are eye-catching, such as the use of brighter colors and characters are more likely to attract viewers and distract them from their scrolling.
Make Your Illustrations Ageless. You can use illustrations again and again by making them ageless and instantly recognizable. Often you can have set illustrations created for you that you can then have graphics designers use within ads and marketing and branding materials in so many different ways.
Don’t Make it Complicated. Your custom illustrations don’t need to be complicated. Simple, engaging, and creative images go a much further way than trying to put complicated concepts into one image.
Choose the Right Team. Of course, having an experienced, creative, and dedicated illustration team on your side that can provide more than just the basics when it comes to quality illustrations is essential. Looking for an illustration company in India where you can find illustrations of quality for your branding strategy?
Reach out for a conversation with a member of the Prayan Animation Studio team – the best illustration services – to learn more about how you can start impacting your audience on a much more personalized level and increase your brand awareness.
Creativity and the ability to stand out and draw the audience’s attention are key to success in the modern competitive market. It goes without saying that today`s branding greatly relies on video content.
However, while its quality has increased dramatically, modern video streams have started to seem pretty homogenous and look-alike. It is not enough to provide well-made video content today. It has to be original, bespoke, and engaging to help your brand achieve short-term goals and become an integral part of the overall branding strategy as well.
Character animation is the embodiment of such content. Let`s go over the real benefits of Best Character Animation and the reasons to adopt it for your branding.
Bespoke ingenuity
The first and primary benefit of the Best 2d Character Animation is that it can be perfectly tailored to represent your brand the way you see it and want the customers to perceive it.
Unlike numerous general images that can call for various associations, Character animation services are all-original content that creates the atmosphere you aim for, rather than falling victim to people`s subjective judgment and previous experience.
A versatile character
Best character animation services allow you to create a character that will embody your company`s world vision and then use it in multiple ways.
You can develop numerous storylines and show the character`s behavior demonstrating the brand`s policy or adapt the video content endlessly according to the most relevant trends while still staying true to the original image of the brand.
Emotional Investment
Emotional attachment is critical for branding. People feel when they see your logo or the product determines whether they will want to associate themselves with the brand and spend their money on it.
Character animation allows you to tell a whole story, and offers viewers a relatable and life-like image. Getting emotionally attached to the character, people start seeing the product from a different angle and naturally become more devoted to regular customers following their emotional impulse with each purchase.
A Face of the Brand
Companies that use 2d character animation services in their branding instantly step out in the crowd of competitors as such bespoke content is always original and attractive. And the embodiment feature that character animation provides for the brand makes the story more relatable increasing viewers` engagement greatly.
Versatility
Last but not least benefit of character animation is its versatility. Indeed, it can be used for promotional and explainer videos as a means to communicate with customers and support connection and communication within the team.
Character animation creates the united picture, a perfectly balanced ecosystem for the brand where it can develop and thrive, staying true to itself. Impress your audience, marketing campaigns, and brand awareness, and increase your business ROI with the awesome best 2d character animation services Get in touch with Us.
Video content is the most efficient and powerful marketing tool today. However, the competition in this field is snowballing, raising standards and costs of quality video production.
Eventually, it may be pretty hard to correlate your video production costs with the expectations from the campaign and marketing goals.
In this article, the experts from Prayan Animation – one of the best video production studios in today`s market, explain how to plan and estimate video production costs to make your marketing campaign most efficient.
Start with thorough planning.
At the very beginning, it is essential to understand and plan two things:
– Where the video will be placed and who is supposed to see it;
– Who and where will create the video content?
By answering those two questions, you will manage to roughly plan the budget for your video content and the overall campaign.
Imagine the process
The whole process of video production roughly consists of three stages:
– Pre-production;
– Production;
– Post-production.
Each of those stages has its peculiarities, which inevitably influence the budget.
The pre-production stage involves determining what type of videos you are looking for and how much the job has to be outsourced to professionals. For example, Prayan Animation’s best video production studios allow you to choose between 2D and 3D animation or mix them with live-action videos. While some customers come with a ready script and clear vision of their goals, others can use the services of the qualified team, which creates the entire video content from scratch.
The production process mainly determines the budget of your video production. While some may think that making a live video and editing it on the smartphone will do the job, practice shows that only professionally created content can guarantee you are meeting your marketing goals.
Prayan Animation best video production studio always recommends addressing professionals to get the most out of your video production and avoid wasting time and money on low-quality content.
Creating a live-action video, you should get prepared for the costs of talent casting, and transportation to different locations. It is also essential to prepare for possible delays as the more people are involved in the process, the harder it may be to control the whole operation.
At the same time, animated videos are most efficient and less resourceful once you address experienced professionals who can offer you a personalized approach that will consider your budget, goals, and expectations from the campaign.
Prayan Animation the best video production studio has years of experience collaborating with various businesses and creating high-quality video content for them. Their talented animators are famous for their 2D and 3D works, as well as combines video production and innovative approach to the whole process.
The Studio`s management claims that they prefer to create trends rather than follow them blindly, and their vast portfolio is perfect proof for this statement. Contact Prayan Animation today and enjoy all the benefits of quality video production that will boost your business tomorrow.
Literature has always been and will remain one of the biggest and most prosperous industries in the world. It has significantly changed and evolved from a time and effort-consuming book manufacturer that made literature a luxurious prerogative to the modern independent digital format that offers endless opportunities for seasoned and well-established authors and newbies.
However, some principles will remain unchanged: Like any prosperous industry, literature is not too welcoming for independent authors and those who only make their first step in it. History knows numerous examples of how their first publishers rejected authors who are now hailed and loved by millions.
Today’s literature operates according to the same principles as any other industry: it has headliners, trends, and regulations primarily based on the book’s commercial perspectives.
In other words, if a publisher rejects your new book, there is a big chance that it has nothing to do with your talent and does not determine your career perspectives. Big chance, that your literature niche is not that trendy right now, or vice versa; there are too many similar books on the market today; therefore, the publisher decided that your promotion will be too hard and costly for him.
Yes, literature has a lot in common with show business. If you think about it, literature might have been the first embodiment of show business how we know it.
However, today’s authors have much more tools for expression and self-promotion than their colleagues just several decades ago. Global digitalization, the development of social media, and other ways to communicate and reach out to a broad audience provided modern authors with numerous possibilities to become independent from publishers and self-publish, re-inventing modern literature.
Moreover, self-publishing provides total author control over the book, its promotion, and its presentation to the public.
Continue reading, and you will learn about the most popular and credible self-publishing platforms that will help you start your career in literature or take the next step in becoming an indie author.
Kindle Direct Publishing from Amazon
Amazon might be the first name that comes to mind when purchasing books (or anything, indeed). However, their Kindle Direct Publishing (KDP) has become the ultimate Holy Grail for numerous indie authors worldwide.
The platform allows you to create and upload eBooks (digital books) – the most popular trend in the modern literature market due to its convenience and eco-friendly nature.
The figures look pretty promising as, during the past several years, over 75% of eBook purchases happened through Amazon. An Author can receive up to 70% royalty from each sold book, depending on its price.
This platform is also a perfect solution for beginners. It provides numerous How-To guides that will help you create, upload, and promote your eBook according to the most relevant trends of the modern literature market.
IngramSpark
This company is the largest book distributor in the United States. IngramSpark has provided over 80% of books you buy from Amazon. Apple Books is another popular customer of this brand.
IngramSpark is a perfect solution for those authors who want to look beyond the eBook market and see their works in public libraries and store shelves.
Unlike KDP, IngramSpark will require specific fees for collaboration. For example, a primary set-up would cost you $49, and you will have to pay $25 if you decide to make any changes to an existing book.
However, this publisher allows you a unique opportunity to publish a hard-cover book and join the Olympus of recognized authors.
Apple books
There are over 800 million accounts in iTunes, which makes it the most popular platform today. It provides access to the biggest auditorium in the world.
That is why Apple’s iBooks is one of the most popular self-publishing directions for indie authors that provides hundreds of millions of downloads every year.
Draft2digital
Another popular option for those authors who decide to concentrate on eBooks. However, this platform is different from any other as it is technically an aggregator that hosts your ebook and promotes it for multiple retailers.
In other words, instead of uploading your eBook to as many platforms as possible, hoping to cover a larger audience, you can just use D2D’s services and enjoy the same result with less effort.
If you are interested in publishing a print edition of your book, you can pay $49 and receive an International Standard Book Number (ISBN). Royalties are also pretty attractive as StreetLib retains only 10% of each copy sold.
BookBaby
If you are a new author or just take your first step in self-publishing and look for a convenient, user-friendly service, BookBaby might be your best option.
Not only does it welcome indie authors offering print-on-demand services, but it helps them create a genuinely sellable and professional product with their editing services, cover design, book formatting for digital and print books, and marketing plans. In other words, this platform allows you to benefit from all the ins and outs of the industry and turn your book into a true commercial success.
It is another eBook aggregator that supplies over 400 stores and 240,000 digital libraries.
This platform offers a subscription-based policy, determining prices and options according to the authors’ levels. Here you can enjoy free applications that nonetheless have pretty limited distribution options. If you feel determined about your indie author career, you may subscribe for the full-range service that would cost you $99,99 per month.
Self-publishing might seem pretty dreadful and overwhelming once you are new to this world and only try to make your first steps. However, this industry develops rapidly, becoming more advanced and competing for new prosperous names in literature. Although it is already pretty user-friendly, soon enough, self-publishing promises to be no more complicated than creating a post on social media, providing numerous talented authors with direct access to worldwide publicity.
The Mitchells vs. the Machines – a hilarious animated comedy about a dysfunctional family that goes beyond its concept.
Synopsis
The creators of The Mitchells vs. the Machines managed to do the impossible. They took one of the most notorious modern-day problems, combined it with a seemingly trivial story, and managed to create an original and hilarious animated movie!
At first sight, the Mitchells look like a perfectly exaggerated dysfunctional family. But once you take a closer look, the problem of disconnection and being absorbed by gadgets or the storyline of father and daughter growing apart starts to look disturbingly relatable for most urban families today.
Katie and Dick Mitchell (Abbi Jacobson and Danny McBride) represent the classic “Parents vs. Children” conflict remastered through modern reality. Katie is a talented artist who entered film school in California and is excited about the digital technologies of the future. Her father, otherwise, is incredibly old-school, rejects technology, and preaches outdoor activities.
Main Storyline
The main storyline and the central conflict emerge when a rise of matches begins while the whole family decides to take a “bonding” cross-country road trip. Despite being cartoonishly exaggerated, the Mitchells start behaving like pretty relatable emotional characters in front of the perspective of being the only ones who can save the world. Setting an example, they put away their dysfunctional chase for artificial perfection and embrace their actual values, solid sides, and personalities.
There is a vital emotional component in the story expressed through a teenage daughter and a middle-aged father who never seem to find common ground, a mother (Maya Rudolph) who is trying to make peace in the middle of the perfect storm, and the youngest son who seems to be the only ultimate victim of the warfare. However, in the face of disaster, the Mitchells manage to emulate a perfectly functioning organism without the need to change or force the course of the event. Their transformation as a family happens naturally without the character’s violation.
This seemingly dramatic and even tragic course of events is expressed through lively and lightweight humor that makes the overall concept acceptable for all ages.
Phil Lord & Christopher Miller pull Animation to the next level
Putting a character who is also a filmmaker into the central position, Phil Lord & Christopher Miller take the animation to the next level. They set the concept free, experiment with 2D and 3D animation, and allow the main protagonist to create the video sequence herself. Unlike most animated movies we have seen recently, the Mitchells vs. the Machines looks like a daring experiment that cannot be pinned down to a particular studio. Remember how you could quickly tell which studio has created the character from the features, color pattern, or signature moves? The Mitchells vs. the Machines is a whole different story. Like in any good comedy, the story operates through the principle that you don’t know what to expect next. And even if it seems to you that you have already understood the course of events and the outcomes, the character’s reaction, behavior, and course of events will fail your expectations most hilariously.
While most critics and viewers talk about the movie’s original and untrivial way of playing with the notorious “dysfunctional family” theme, the story goes deeper than one of the trendiest concepts in today’s storytelling.
The Michaels vs. the Machines talk about art, its proper role in modern society, and perspectives in the future. The movie speculates about creativity and how it will never die out even in the most digitally organized and pragmatic community. Once again, the story rolls around different ways to use the technology and the ability to look out of the box even if the course of events seems predetermined by the most accurate algorithms.
Another exciting thing about the Mitchells vs. the Machines is that they don’t touch such topics as social media or any particular digital platforms. Although YouTube does appear in the story, the authors don’t focus on grinding on the influence of the specific trendy digital matters, their pros, and cons. They manage to talk about technology and its perspectives in general without pointing the finger at a particular concept.
Message from ‘The Mitchells vs. the Machines’ Movie
The whole idea of the movie is that the technology won’t go anyway as well as the traditional family values, outdoor activities, and the need to overcome the notorious emotional gap between generations. The movie highlights that today’s society stands at one of the most exciting development milestones when we shall learn to integrate the future concept into the eternal values and determine future generations’ lives.
The Mitchells vs. the Machines manage to balance between family drama, sci-fi speculation, and a comedy. This way, they tend to hit their primary goal and draw the attention of all modern family members, letting them think about the actual values and the core of their relationship. Not that dysfunctional, after all.
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