7 Best Children’s Book Illustration Styles in 2022

7 best Children's Book Illustration Styles in 2022

What makes a great children’s book? Illustrations! And what makes the best children’s book illustration? Well, this is a much more complicated question.

In fact, there are lots of children’s book illustration styles, and every artist adds their own details and vision. It is exactly what makes those illustrations so special, and some of them – are iconic.

However, there must be certain patterns that make those illustrations so special and even separate them into a special art form. Together with artists from Prayan Animation – India’s best children’s book illustration studio, we shall try to determine the 7 main styles in this unique art and see how they correlate. Enriching each other.

Cartoonish illustrations

It is the first style that comes to mind when we talk about children’s book illustrations. Characters in these drawings often have exaggerated features and unnatural colors or traits that make them more relatable and understandable for children.

For example, an elephant can wear glasses, a cat can smile widely, and human heroes may have particularly distinctive facial features like big eyes, freckles, or long limbs to highlight some of their character traits.

Realistic

Unlike cartoonish children’s book illustrations, realistic drawings are as close to the natural proportions and colors of characters as possible. Such illustrations are usually used for books for older children, who can fully comprehend the written text, but still need visual support to stimulate their attention.

The best children’s book illustration company would see the difference between realistic drawings for kids and general realism. Although the characters would be proportional, animals, for example, may still have human mimics and facial expressions. 

One-line illustrations

Pretty minimalistic; those line drawings are always black and wide and hardly have any shading or gradation in them.

Seemingly too strict for children’s book illustrations, they actually draw kids’ attention to details, facial expressions, and poses, becoming even more informative than colorful drawings. These illustrations also become perfect color pages inspiring kids to take part in the illustration process.

Sketch illustrations

Similar to one-line drawings, these children’s book illustrations have more depth and details as they are done with some shading, may have different lines, etc.

Although sketch illustrations are almost always black and white, an artist may add 1 or 2 bold colors to draw attention to a certain detail.

John Tenniel’s original illustrations for Alice in Wonderland are a perfect example of Sketch illustrations and how drawings meant for a children’s book became iconic art pieces.

Whacky and funny illustrations

Characters in these children’s book illustrations always have extremely exaggerated features, deliberately foolish facial expressions, or are entirely a figment of the artist’s imagination.

The best children’s book illustration companies use such drawings for younger children who are just being introduced to reading (Dr. Seuss’s books are a perfect example) or initially inconvenient topics such as potty training, the human body, etc.

Humor is the best way to spark an interest and engage a child in the process.

Whimsical

These children’s book illustrations can be done in flashy colors or pastels, be perfectly detailed or pretty schematic, but what unites that illustration is the sense of magic and dreaminess they give.

These drawings are childish and carefree; they depict impossible situations like flying on balloons or talking to flowers as perfectly natural scenes.

Stylized

These illustrations are close to whimsical, but they are often a bit more schematic and have a very distinctive pattern with certain geometric figures of colors.

The best children’s book illustration company will take this seemingly plain style and develop it into a unique illustration, making your book or story immediately recognizable on the shelf, and giving a character and atmosphere to the world you created.

Final Thoughts

Children’s book illustrations are as vivid and lively as childhood itself. They can breathe a soul into your story, help it become more relatable for children, and encourage their imagination and creativity.

If you are looking for unique, professionally made illustrations that will fully reveal your vision and make the atmosphere of your book tangible and alive, address Prayan Animation, India’s best children’s book illustration studio.

This award-winning studio not only provides a high-quality illustration of the mainstream styles but also goes over the patterns and trends in animation and illustration, inventing new unique images.

Contact Prayan Animation today and bring the universe of your book or story to life. 

What makes cartoon marketing videos popular, and how to use them?

Cartoon marketing videos - prayan animation

Video content is an integral part of any modern marketing campaign. It is an original and engaging way to speak of your brand, service, or product, draw viewers` attention, and easily convert them into customers.

However, cartoon marketing videos take all those benefits to a whole next level. That is why more and more brands from all sorts of industries and niches choose to address the best animation companies in India to develop their own animated video marketing campaigns.

In this article, we shall talk about why the business community sees cartoons as the most powerful marketing tool today and give at least 5 reasons for your brand to adopt cartoon marketing videos in your promotion strategy.

The easiest way to go viral

The development of modern social media and online communication gives a chance for any person or business to become world-famous literally overnight. Just one post that hits the spot and gets enough shares can seal your name in the Internet’s Hall of Fame.

However, it is getting harder every day to get notices with all that various content people have to scrape through every day.

The efficiency of videos is scientifically proven as people naturally absorb 90% more information from visuals than they do from text or audio. But cartoon marketing videos are also engaging, heart-warming, and fun. It raises the chances of an animated post getting shares and, therefore, your business going viral.

Original personalized videos

Artists from Prayan Animation is India’s best animation company with hundreds of business customers worldwide admitting that cartoons are the simplest way to be original and create unique personalized content.

You can adjust your animated marketing videos for a different auditorium, create unique characters that will always be associated with your brand, and connect with viewers on a very personal level.

Efficient and budget-friendly marketing

Cartoon marketing videos are much more cost-effective than live video content. And it saves you a lot of time too. An animation company in India like Prayan Animation will create each character exactly the way you want to see them and set the color palette, visual effects, and mood without you having to waste time and money on casting, props, stunt actors, etc.

It is also much easier and cheaper to make any kind of changes in animated videos if something does not come out the way you imagined, or you want to adjust it for different viewers.

Simple to the complex

Cartoon marketing videos are the best way to talk about complicated matters in the simplest, most digestible way. It gives viewers an impression that they made an informed decision choosing your product or services and significantly boosts the overall satisfaction rate.

Conversation mode

Animation is the easiest way to engage a viewer in a conversation, create an impression that you know their pains, and give the exact answers they are looking for.

The same information given through a Q&A text format is likely to be missed or ignored entirely, while a cartoon video keeps the viewer engaged and always has a higher response rate.

Final thoughts

Cartoon marketing videos are the most versatile and powerful marketing tool today. It can be adapted for any kind of business and its auditorium while touching the same strings that make us pay attention, get engaged, remember, and use the information we receive.

Prayan Animation is India’s best animation company has created and adapted numerous cartoon marketing campaigns for all kinds of businesses and non-profits, helping them to get noticed, widen their auditorium, and quickly turn viewers into customers and investors.

Contacting this animation company in India today, you guarantee that your brand will get ahead of the competition and become the hallmark of the industry and the most recognizable name in your niche in the observable future.

Why animation videos are king in the world of social media marketing?

WHY ANIMATED VIDEOS ARE #1 IN THE WORLD OF SOCIAL MEDIA MARKETING

Quality video content is the key to a successful social media marketing campaign. Our brain is designed the way that at least 90% of the information it receives about the world is visual. Moreover, modern education is built in the way that we are simply used to learning and remembering visual information much better than texts or audio. 

Prayan Animation, India’s best animation company, has concentrated its efforts on helping numerous businesses worldwide create successful social media marketing campaigns. Eventually, they discovered that animation is the most efficient type of video content in the modern marketing industry.

In this article, the experts from Prayan Animation, India’s best 2D animation studio, will explain why animated videos are #1 in the world of social media marketing and how your business can benefit from it.

Animation grabs viewers` attention and keeps it.

It is not a secret that video content is the best marketing tool. That is why every brand, organization, or influence emphasizes videos in their campaigns.

However, eventually, viewers get overwhelmed with videos in their social media feeds, scrolling through them the same as they did with text posts and static images before.

Animated videos are vice versa, always original and eye-catching. A person who suddenly sees a cartoon in their feed will definitely stop and look at what it is about, improving the views and engagement rate of your social media profile.

A professional animated video production company will create original content that will draw people’s attention and easily turn viewers into followers and customers.

Make you relatable.

Do you want to raise awareness about some topic, draw viewers` attention, or explain to them that your service is an ultimate lifesaver for them, even if they have never heard of it before? Used animation.

India’s best animation company has collaborated with numerous brands and non-profit and educational organizations and helped them with their public campaigns. The secret is that animation makes any information more digestible and your brand more user-friendly and relatable.

Considering the fact that social media is the most diverse platform for connecting with your audience, animated videos are the best marketing tool to engage as many prospective customers as you want.

Animation is versatile.

Some may still think that cartoons are for kids. However, modern animation is so diverse that it can be relevant for any audience, different age groups, and people with different educational, professional, and social backgrounds.

Through over 10 years of experience, India’s best 2D animation studio Prayan Animation has created content for all sorts of brands, companies from different niches, and influencers.

The best feature of animated content is that, unlike live videos, it can easily be adjusted and adapted for any audience, changed and edited throughout time to fit the vision of your followers and desired clients precisely.

Conclusion

The social media marketing campaign is the best way to connect with your audience worldwide, become an internationally famous name, and expand your client base. Animated video content is your chance to stand out among competitors and easily convert casual viewers into followers and customers.

With the help of an animated video production company, you will manage to create a unique identity for your brand, a viral image that will be relatable, draw people’s attention, and make them want to learn more from you and about you.

Contact Prayan Animation today and watch how your brand turns into a social media phenomenon and your marketing campaign skyrockets with the help of India’s best animation company.

10th Anniversary Message from the CEO – Vinayan V

10th Anniversary message from the CEO vinayan v

Being associated with Prayan Animation Studio for over 10 years now, it is indeed my privilege to be penning this message as the Chief Executive Officer.

As we celebrate the 10th anniversary, we realize that our company is going through an exciting phase of growth and prosperity and this makes us more responsible in terms of customer satisfaction. We are committed to putting in our best and ensuring that this phase will be remembered as an important part of our historical journey.

We continue to build the organization and our brand name ‘Prayan Animation’ has now become synonymous with ‘commitment’ ‘customer satisfaction and ‘innovation’.

In an eventful decade, we have maneuvered through a lot of changes as a company and we have adapted to the technological innovations. We understand that keeping up pace with the new technology is an important aspect of growth and success.

In due course, our workforce has grown exponentially and we have recently expanded our workspace to give our employees the right kind of ambiance.

By working for YouTube Originals, we have made our presence felt globally. We are also co-producing a new project by the name ‘Sonic Bird ‘with Diamond Media.

Looking forward, we are focused on accelerating the execution of our growth strategy, while continuing to build on the strength of our brand. Our next objective is to bring positive changes to the community, in which we work and thrive.

I am incredibly excited about this journey and I truly believe that the best days of Prayan Animation are yet to come.

How to tell your business story in animated form is Crucial To Your Business. Learn Why!

business storytelling, art of storytelling, best business animation videos, creative storytelling, animated videos for business

Animated storytelling for your business or Art of Storytelling (Best animated marketing video for business). Here is how and why you should do it!

Creative storytelling is crucial for any modern marketing campaign. It not only helps your business get noticed but also makes it relatable and engaging for a prospective customer.

However, if you want to get the most out of your video marketing campaign, focus on animated business storytelling. 

While some may find it pretty challenging for specific “less creative and imaginative” market niches, here at Prayan Animation, we already had lots of successful cases of animated video marketing campaigns for all sorts of companies.

In this article, we shall explain how any company can master the art of storytelling and how animation can boost your marketing campaign.

Why is business storytelling important?

Creative storytelling is the most “emotional” approach to a marketing campaign. In other words, it helps your company become relatable, evoke emotions, and make the marketing campaign close to real-life experience.

Instead of just telling customers that you have a product that people need to buy, you talk to the audience, and create an atmosphere, turning the marketing campaign into a real-life experience.

Animation, however, takes business storytelling to a whole new level. It is widely known that animated videos for business turn out most successful, attract the most attention, and are most likely to go viral through multiple shares.

Using animation for your business storytelling, you get the most out of both concepts, leaving competitors far behind.

And here is how Prayan Animation helps businesses master the art of animated storytelling.

  • Speak to your audience – It is essential to create a story that will speak directly to your audience, touch the right strings, and draw the most interest and engagement. Best business animation videos used for storytelling take this idea to a whole new level. Animation helps you create and adjust the atmosphere that fits your audience best through relatable and digestible images and therefore becomes the best tool for successful business storytelling;
  • Show more tell less – people prefer watching over reading or listening, and practice shows that they simply love animated videos. Animated storytelling allows you to boost the effect of your video marketing campaign and make your story catchy and informative at the same time;
  • Emotional connection – with animated storytelling videos, it is very easy to create the exact atmosphere that your prospective customers will want to associate with. Manipulating colors, shapes, and other elements, the best animators create a whole universe for your business;
  • Keep them on the hook storytelling helps to attract and engage viewers turning them into customers. Add animation with relatable characters and atmosphere, and your business storytelling campaign becomes memorable and goes viral, making viewers want to see more from your brand.

Conclusion

Animation provides endless possibilities for business storytelling. The best business animated videos go viral, making companies famous worldwide for their catchy, smart, and relatable campaigns.

Here at Prayan Animation, we help businesses worldwide master the art of storytelling and get the most out of it through original and stylish animation.

Contact Prayan Animation today and see how the use of the hottest video marketing trends combined with years of expertise instantly boost your business, making competitors bite the dust.

WHY IS AN ANIMATED ADVERTISEMENT SO POPULAR AMONG THE AUDIENCE?

Role of Animation in Advertising, Animated Ads, Animated Ad video services

The role of animation in Advertising cannot be overrated. Animated ads always show the best response rate from all audiences on any platform, from traditional TV advertising to modern social media.

But what makes animated ads so popular and attractive? In this article, we shall talk about the phenomenon of animated ad campaigns and how your business can benefit from Animated ad video services.

Animated ads are attractive and digestible.

It is not what you tell in the ad; it is how you tell it. Practice shows that businesses who try different approaches to their video marketing campaigns always point out that animated ads grab viewers` attention and keep it much longer.

It may be because of the notorious “Goldfish attention span” or because animated ads are often more dynamic, colorful, and unusual. Still, addressing animated ad video services increases your business’s chances of getting noticed by the target audience.

Limitless storytelling.

Talking about the role of animation in advertising, we have to highlight its endless storytelling possibilities.

Indeed, animated ads allow you to use video effects and images that would either be impossible or incredibly expensive in any other kind of video content. That is why people just love cartoons. They take them to a magical parallel universe.

Animated Ad video services allow you to go beyond the traditional storytelling mechanisms, create a relatable and attractive image of your brand, and speak directly to prospective customers in the language they understand easily.

Animated ads are emotional.

If you manage to pluck the viewer’s heartstrings, you are guaranteed to succeed. And nothing can help you with this better than animated ad video services.

The most soul-stirring images that raise awareness and draw attention to hilarious relatable characters provide an easy and available solution.

Playing on viewers’ emotions, you are most likely to get heard, noticed, or even go viral through multiple shares. And nothing can do it better than animated ads.

Animated ads save time and money.

Another reason people love animated ads and respond to them better is that they let them get the message faster and remember it better.

In a world where time is money, people don’t want to think over what the brand means and stand for too much. They want to see it directly and, preferably, get entertained on the way.

Animated ads save a great deal of time, effort, and money for the business and its prospective customers.

Conclusion

People simply love animated video ads because they are entertaining, attractive, and relatable. They speak directly to the audience, engage emotionally, and offer easy and available solutions.

Animated ad video services from a reputable and experienced studio like Prayan Animation will instantly take your brand’s promotion to the next level.

Understanding the core role of animation in advertising and following the latest animation and video marketing trends, Prayan Animation creates successful original video marketing campaigns for various businesses worldwide.

Contact Prayan Animation today and explore all the benefits and perspectives animated ads bring to your video marketing campaign.

9 Top Benefits of Hiring an Experienced Video Animation Team

Prayan Experienced Video Animation Team

A thought-through video marketing strategy is the key to your company’s success today. However, it is essential to provide your followers will high-quality content to convert viewers into customers quickly. Hiring the best animation video production team will allow you to reach your goals faster and leave competitors far behind.

This article shall provide you with the 9 main benefits of hiring a professional animation video production company for your modern marketing, branding, and product promotion.

  1. Knows what you need.
  2. Necessary tools.
  3. Expertise and skills.
  4. Trendsetter.
  5. Save your time.
  6. Has the knowledge that other video content makers lack.
  7. Save your money.
  8. You get precisely what you need.
  9. Know how it works!

The best video production team knows what you need

If it is your company’s first step in video marketing, it may be hard to imagine what exactly you need from the very beginning. A professional animation video production company has the necessary experience and knowledge of the hottest trends and demands of today’s video marketing. It allows them to provide you with highly efficient content right away.

Professional animation video production company has the necessary tools

The technologies and trends of video content creation are developing and changing all the time. Only the best video production team has the grip on the latest techniques and skills to create highly competitive video content.

Expertise and skills

Professional animation video production companies offer you expertise and skills that take years to develop and polish over hundreds of projects and cases. Even if it is your first attempt at video marketing, the best video production team will supply you with advanced expertise and provide high-end performance.

Professional animation video production companies make you a trendsetter

There is nothing worse than trying to master a trend when everyone is already starting to get tired of it. The best video production team will help you become a trendsetter yourself and create your business an image of a hype, cutting-edge company.

Save your time

Building a video marketing campaign takes a lot of research, estimates, and testing. A professional animation video production company has the necessary knowledge of the market and relevant hands-on experience to provide you with the most efficient video marketing tools right away.

Has the knowledge that other video content makers lack

Animated videos are the most engaging, agile, and efficient video marketing content. Only the best video production team masters the technologies and trends of animated videos, storytelling, and character design to create your brand’s unique image.

Saves you money

Not only animated video content is more engaging and appealing to any audience, but it also releases you from all the issues usually associated with live video making. Addressing an animation video production company, you will be sure that the characters will look, act, and perform precisely the way you need right away. The best video production team will create high-quality, efficient content right away.

You get precisely what you need

Animated video marketing campaigns are so efficient because they don’t force you to compromise on the story or performance. An Animated video production company will create precisely the content you need since the process of creation and development is limited only to your imagination and creativity.

The best video production team knows – how it works!

There are numerous specifications and nuances that make animated video content particularly attractive and engaging for viewers. Professional animated video production companies know how to create characters and an atmosphere that will appeal directly to your audience.

Animated video content is the most efficient tool in modern marketing, branding, and product promotion. Prayan Animation, the best video production team in India, has experience with numerous businesses worldwide that discovered the benefits of hiring professional animators and managed to get ahead of their competitors, becoming the most recognizable brands in their niches.

Contact Prayan Animation today and start your journey toward the most successful video marketing strategies that will enable you to reach your goals faster and leave your competitors behind.

Top 8 Stunning Animation trends that will rule 2022

Stunning Animation Trends

Animation is everywhere today, from apps to content for social media, promotion, and explainer videos.

In this article, we shall discuss the hottest Animation trends in 2022.

Liner Animation

With minimalism still being the hottest trend in all design and visual expression areas, Thin Liner Animation is the ultimate embodiment of the “Simplicity of genius”.

Thin Line Animation is highly functional. It can draw attention to the most critical visuals, direct the view, and outline particular objects engaging a viewer in communication.

Today, many companies adopt linear animation for their explainer videos. The growing popularity of thin-line animation is about to make it the hottest animation trend in 2022.

Deconstructed Characters

The recent trends in animation show that the characters do not have to be realistic to be relatable and engaging. Schematic and cubical characters are becoming one of the 2D animation trends in 2022.

Creating deconstructed and schematic characters is another trend that emerged this year and will rule the Animation industry in 2022.

2D and 3D Mix

Mixing different kinds of photography, graphics, and Animation is another trend that will rule the market in 2022. Introducing unexpected 3D elements is one of the hottest 2D animation trends in 2022.

This approach is widely used today in animated movies, full-length and television Animation, as well as ads and social media content. Fresh and lively, it appeals to all kinds of targeted audiences and is likely to become another hot trend in 2022.

Animated Surrealism

The idea of surrealism is not new to art in general, but this trend is taking over animation slowly but surely today.

Digital surrealism, especially performed in 3D Animation, may be pretty edgy and even uncomforting, but it is precisely what makes it one of the hottest trends in 2022.

VR Animation

What started in the middle of the 1990s as a futuristic entertainment mainly aimed at gamers is one of the most influential and prosperous animation trends today.

Today VR is more than entertainment. It is adopted by educational programs worldwide as well as the media.

As long as VR Animation is the industry`s future, we can righteously name it among the hottest animation trends in 2022.

Industry-focused Animation

Explainer, promotional videos, social media content, etc., Animation appears most efficient and engaging for all sorts of video marketing. That is why today, Animation evolves and becomes focused on particular industries.

In 2022 you will see more Animation in branding and promotion campaigns, aiming to raise awareness, draw attention, inform, and support.

Sticking to a particular colour palette

Acknowledging the influence of colour on the overall mood and atmosphere of the video, animators prefer sticking to a particular colour palette today.

This minimalistic approach is particularly helpful for the trending explainer video animation as it helps to concentrate on the message. That said, a restricted colour palette is another trend that will rule in 2022.

Liquid motion

This type of Animation is dynamic, attractive, and can easily be looped, which makes it particularly handy in light of the growing popularity of short video content such as TikTok videos or Reels for Instagram. 

In other words, this trend will be particularly viral for animated social media content or ads in 2022.

All the trends listed above are most likely to rule in 2022 because they incorporate modern most-liked technologies like 2D and 3D animation, Thin Liner, or Liquid Motion, which work particularly well in explainer videos, branding, and marketing content suitable for social media.

To get the most out of the hottest trends in Animation in 2022, it is essential to find a studio that will manage to embody your ideas and create high-quality content that will talk directly to your target audience.

Prayan Animation is a studio that unites passionate and creative artists and offers services in all sorts of Animation, from animated infographics and explainer videos to 2D and 3D Animation, illustration, etc.

Constantly developing, Prayan Animation surveys and adopting the hottest trends in Animation and Web Design to offer their customers the best services on the market. Contact Prayan Animation today and start your journey into the world of trendy and efficient animated content for all your needs. 

6 top tips to promote your branding with the help of illustration

branding with the help of illustration, best illustration services in India

Building brand awareness is a top goal for most businesses. It helps to promote understanding, loyalty, and comfortability between you and your audience. The internet is awash with plenty of methods for increasing your brand awareness, from blogs to unique advertisements. One fact remains clear, though. Illustration and images are amazing at facilitating better engagement from viewers, creating authenticity for your brand, and giving it a personality that people will remember. Having a team of the best illustration services in India is a great place to start, but there’s a little more to it.

Graphic design is universally known as a critical function of any digital marketing strategy, but above and beyond just advertising, having the best illustration services to create enough to design unique, personal, illustrations goes above and beyond to create a competitive edge for your brand.

Here are six top tips to promote your branding with the help of illustrations:

  1. Be Original.
    Having illustrations that have been recycled and reused – usually with stock photos found online – won’t be authentic to your brand and help increase your brand awareness. Instead, you’ll be using someone else’s talent as your own. It’s worth the investment to have a top illustration company custom-make your illustrations for your brand.

  2. Tell a Story.
    One of the best ways to capture your audience’s attention is to tell a story that ropes them in and entices them to learn more about your brand. Bonus points if the story is unique to your business. If you can tell your story without using paragraphs of content, you’ve won.

  3. Give Your Illustrations Color.
    Illustrations that provide visuals that are eye-catching, such as the use of brighter colors and characters are more likely to attract viewers and distract them from their scrolling.

  4. Make Your Illustrations Ageless.
    You can use illustrations again and again by making them ageless and instantly recognizable. Often you can have set illustrations created for you that you can then have graphics designers use within ads and marketing and branding materials in so many different ways.

  5. Don’t Make it Complicated.
    Your custom illustrations don’t need to be complicated. Simple, engaging, and creative images go a much further way than trying to put complicated concepts into one image.

  6. Choose the Right Team.
    Of course, having an experienced, creative, and dedicated illustration team on your side that can provide more than just the basics when it comes to quality illustrations is essential. Looking for an illustration company in India where you can find illustrations of quality for your branding strategy?

Reach out for a conversation with a member of the Prayan Animation Studio team – the best illustration servicesto learn more about how you can start impacting your audience on a much more personalized level and increase your brand awareness.

Offer your project to Prayan team.

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