role of animation in Advertising Archives • Page 3 of 4 • Prayan Animation

May 17, 2022May 3, 2024

Why animation videos are king in the world of social media marketing?

WHY ANIMATED VIDEOS ARE #1 IN THE WORLD OF SOCIAL MEDIA MARKETING

Quality video content is the key to a successful social media marketing campaign. Our brain is designed the way that at least 90% of the information it receives about the world is visual. Moreover, modern education is built in the way that we are simply used to learning and remembering visual information much better than texts or audio.

Prayan Animation, India’s best animation company, has concentrated its efforts on helping numerous businesses worldwide create successful social media marketing campaigns. Eventually, they discovered that animation is the most efficient type of video content in the modern marketing industry.

In this article, the experts from Prayan Animation, India’s best 2D animation studio, will explain why animated videos are #1 in the world of social media marketing and how your business can benefit from it.

Animation grabs viewers` attention and keeps it.

It is not a secret that video content is the best marketing tool. That is why every brand, organization, or influence emphasizes videos in their campaigns.

However, eventually, viewers get overwhelmed with videos in their social media feeds, scrolling through them the same as they did with text posts and static images before.

Animated videos are vice versa, always original and eye-catching. A person who suddenly sees a cartoon in their feed will definitely stop and look at what it is about, improving the views and engagement rate of your social media profile.

A professional animated video production company will create original content that will draw people’s attention and easily turn viewers into followers and customers.

Make you relatable.

Do you want to raise awareness about some topic, draw viewers` attention, or explain to them that your service is an ultimate lifesaver for them, even if they have never heard of it before? Used animation.

India’s best animation company has collaborated with numerous brands and non-profit and educational organizations and helped them with their public campaigns. The secret is that animation makes any information more digestible and your brand more user-friendly and relatable.

Considering the fact that social media is the most diverse platform for connecting with your audience, animated videos are the best marketing tool to engage as many prospective customers as you want.

Animation is versatile.

Some may still think that cartoons are for kids. However, modern animation is so diverse that it can be relevant for any audience, different age groups, and people with different educational, professional, and social backgrounds.

Through over 10 years of experience, India’s best 2D animation studio Prayan Animation has created content for all sorts of brands, companies from different niches, and influencers.

The best feature of animated content is that, unlike live videos, it can easily be adjusted and adapted for any audience, changed and edited throughout time to fit the vision of your followers and desired clients precisely.

Conclusion

The social media marketing campaign is the best way to connect with your audience worldwide, become an internationally famous name, and expand your client base. Animated video content is your chance to stand out among competitors and easily convert casual viewers into followers and customers.

With the help of an animated video production company, you will manage to create a unique identity for your brand, a viral image that will be relatable, draw people’s attention, and make them want to learn more from you and about you.

Contact Prayan Animation today and watch how your brand turns into a social media phenomenon and your marketing campaign skyrockets with the help of India’s best animation company.

April 30, 2022April 27, 2024

Prayan Animation Studio Proudly Announces its new Co-Production Venture ‘Sonic Birds’

co-production sonic birds 2D animation series announcement

Prayan is looking forward to bringing out the animated series ‘Sonic Birds’ to the world market and presenting it to the audience worldwide. Prayan which started in the year 2012 at Techno Park, Trivandrum, has a clear focus on the animation trends that keep changing from time to time. Being updated in terms of technology has helped Prayan to reach this envious position. Prayan has excelled in 2D Animation, Infographic Animation Children’s Book Illustration, and Comic Book Illustration by it’s creativity and passion. Now that Prayan is celebrating its 10th anniversary, one of its major projects is this production for YouTube Originals.

Helen Parker (AKA Helen Christabel Parker) is an executive producer, showrunner, and writer based in Ontario, Canada. She is a consultant producer on a feature film premiering at TIFF in 2022, and executive producer/creator of a family drama series, two animated series, and a feature film. An Australian citizen and now a permanent resident of Canada, Helen is a former journalist and Walkley Award Judge. She was a videographer and feature journalist for FOX (on special assignments around the globe). She produced over 100 episodes of national television for Channels 9 and 7 and approximately 800 hours of nightly news. Helen is a graduate of North Sydney Film School. She studied Law at Sydney University. In 2015 she gained Canadian permanent resident status and has since produced for CBC, Anthem Entertainment, Blue Ant Media, and the NHL. She started up Diamond Films in 2018 focused on creating unique I.P. for global markets.

Prayan Animation takes pride in teaming up with the multi-faceted Helen Parker – Diamonds Film Canada, to co-produce the 2D animated series ‘Sonic Bird‘. The series is inspired by the very real and wondrous endangered birds of Australia and Papua New Guinea. Helen Parker was born and raised in the World Heritage-listed Blue Mountains National Park in NSW Australia. A good part of her childhood was spent playing in the rainforests. She developed a flair for studying the lifestyle of birds in this forest. Most birds she saw daily were critically endangered. She observed their complex behavior, soothing songs, chirping, and unique interactions, up close.

She relocated to Canada in 2015 to further her writing ambitions. In Canada, she missed the chirping of Australian birds and watching their cheeky behavior. To fill this void, she decided to create ‘Sonic Birds’. Helen believes in the power of unity in diversity and so Sonic Birds has the theme of “Birds of different feathers must work together”. Being a mother of three herself, Helen is very much aware that children enjoy stories wherein the characters overcome challenges. The essence of Sonic Birds is the fighting spirit. Apart from this, the story also has humor, adventure, and life lessons which makes it even more interesting.

April 13, 2022May 6, 2024

6 Effective Branding Design Trends for 2022

Branding design translates the atmosphere and identity of your business, attracting the right audience and investors. Knowing the latest branding design trends will help your business stay relevant, resonate with prospective customers, and stand out among competitors.

In this article, we shall talk about branding trends in 2022 and how the services of the best motion graphics studio will help you boost your business this year. Branding trends in illustration.

Everybody loves cartoons!

Animation has become an integral part of the hottest design trends in 2022.

While for most people, cartoons, and cartoon characters act as a powerful emotional factor emerging excitement and nostalgia, modern animation can tailor cartoon characters for any kind of brand or business, making them attractive and relatable.

Animated branding designs are much more recognizable and have higher chances to go viral on social media and other platforms, raising awareness about your company among the target audience.

Hand-drawn designs

Hand-drawn elements are also among the latest branding design trends in 2022. Today people are most drawn to authenticity, socially aware brands that represent and support local communities rather than international business sharks.

Natural, earthy colors and textures, as well as hand-drawn designs in the logo or marketing animation, are the most attractive elements in modern branding designs. Those unpolished DIY-looking silhouettes and fonts instantly make your business look more relatable and, therefore, attractive to modern customers.

Minimalism is still in.

When it comes to the latest branding design trends, less is still more in a world where customers are overwhelmed with information and commercials, being minimalistic and crystal clear in your branding designs attracts much more attention.

Minimalistic animation, logos, and corporate styles look clean and neat and create your brand an image of a transparent, open business that values customers` time, money, and comfort.

That is why minimalistic designs remain such a popular branding solution for all sorts of businesses and, despite their seeming simplicity, remain the most efficient branding tool in 2022.

White is the color.

Just like minimalism, white color in logos, animation, and other branding tools will remain the hottest design trend in 2022.

Various researches show that people tend to be more attracted to designs, logos, and videos with the prevalence of white color as they see them as more modern and cleaner, and the brands who use them – are more approachable.

White background helps to make your explainer animation even more digestible, helps your logo stand out, and even allows you to create optical illusions or double meanings by combining different letters, symbols, and elements and creating an authentic identity of the brand.

Retro designs

Nothing plays on the strings of customers` souls better than nostalgia and warm feelings it emerges. That is why retro designs are seen more and more often among the latest branding design trends.

Playing with vibrant and bold designs from the ’70s, elegant silhouettes of the 20s, or the perky atmosphere of the 50s, it is very easy to build a brand’s or product’s identity and attract the right crowd.

The trick is people already have certain associations with retro design, and by incorporating them into your company’s branding, you instantly reflect all those warm feelings yourself.

Geometry

Various geometric figures, their combinations as well as geometric patterns have always been very appealing. They are clear, understandable, and easily create familiar images. If you use bold and contrasting colors in your geometric designs, you get another branding trend in 2022.

Geometry can be used in every branding element, from logo design to animation. Different angles and shapes have a powerful psychological impact on viewers, helping you create the exact atmosphere and image you are aiming for.

Not to mention that geometric designs are highly customizable, allowing you to create a unique brand identity from seemingly basic elements.

Branding design trends in 2022 combine the authenticity of hand-written elements with the versatility and boldness of minimalism and geometric designs. They call for nostalgia and warm associations through retro designs and animation and stay modern using white color and thin and clear lines.

To discover and benefit from the latest branding design trends, it is best to address professionals who will help you make an informed decision and embody your brand’s true identity through marketing designs.

Prayan Animation is the most popular motion graphics and design studio in India, with a formidable portfolio of customers from all over the world. Contact Prayan Animation today and let your business thrive in 2022 with the latest design trends and solutions for your branding campaign.

March 18, 2022May 7, 2024

How to tell your business story in animated form is Crucial To Your Business. Learn Why!

business storytelling, art of storytelling, best business animation videos, creative storytelling, animated videos for business

Animated storytelling for your business or Art of Storytelling (Best animated marketing video for business). Here is how and why you should do it!

Creative storytelling is crucial for any modern marketing campaign. It not only helps your business get noticed but also makes it relatable and engaging for a prospective customer.

However, if you want to get the most out of your video marketing campaign, focus on animated business storytelling.

While some may find it pretty challenging for specific “less creative and imaginative” market niches, here at Prayan Animation, we already had lots of successful cases of animated video marketing campaigns for all sorts of companies.

In this article, we shall explain how any company can master the art of storytelling and how animation can boost your marketing campaign.

Why is business storytelling important?

Creative storytelling is the most “emotional” approach to a marketing campaign. In other words, it helps your company become relatable, evoke emotions, and make the marketing campaign close to real-life experience.

Instead of just telling customers that you have a product that people need to buy, you talk to the audience, and create an atmosphere, turning the marketing campaign into a real-life experience.

Animation, however, takes business storytelling to a whole new level. It is widely known that animated videos for business turn out most successful, attract the most attention, and are most likely to go viral through multiple shares.

Using animation for your business storytelling, you get the most out of both concepts, leaving competitors far behind.

And here is how Prayan Animation helps businesses master the art of animated storytelling.

– Speak to your audience – It is essential to create a story that will speak directly to your audience, touch the right strings, and draw the most interest and engagement. Best business animation videos used for storytelling take this idea to a whole new level. Animation helps you create and adjust the atmosphere that fits your audience best through relatable and digestible images and therefore becomes the best tool for successful business storytelling;
– Show more tell less – people prefer watching over reading or listening, and practice shows that they simply love animated videos. Animated storytelling allows you to boost the effect of your video marketing campaign and make your story catchy and informative at the same time;
– Emotional connection – with animated storytelling videos, it is very easy to create the exact atmosphere that your prospective customers will want to associate with. Manipulating colors, shapes, and other elements, the best animators create a whole universe for your business;
– Keep them on the hook – storytelling helps to attract and engage viewers turning them into customers. Add animation with relatable characters and atmosphere, and your business storytelling campaign becomes memorable and goes viral, making viewers want to see more from your brand.

Conclusion

Animation provides endless possibilities for business storytelling. The best business animated videos go viral, making companies famous worldwide for their catchy, smart, and relatable campaigns.

Here at Prayan Animation, we help businesses worldwide master the art of storytelling and get the most out of it through original and stylish animation.

Contact Prayan Animation today and see how the use of the hottest video marketing trends combined with years of expertise instantly boost your business, making competitors bite the dust.

March 7, 2022April 18, 2024

WHY IS AN ANIMATED ADVERTISEMENT SO POPULAR AMONG THE AUDIENCE?

Role of Animation in Advertising, Animated Ads, Animated Ad video services

The role of animation in Advertising cannot be overrated. Animated ads always show the best response rate from all audiences on any platform, from traditional TV advertising to modern social media.

But what makes animated ads so popular and attractive? In this article, we shall talk about the phenomenon of animated ad campaigns and how your business can benefit from Animated ad video services.

Animated ads are attractive and digestible.

It is not what you tell in the ad; it is how you tell it. Practice shows that businesses who try different approaches to their video marketing campaigns always point out that animated ads grab viewers` attention and keep it much longer.

It may be because of the notorious “Goldfish attention span” or because animated ads are often more dynamic, colorful, and unusual. Still, addressing animated ad video services increases your business’s chances of getting noticed by the target audience.

Limitless storytelling.

Talking about the role of animation in advertising, we have to highlight its endless storytelling possibilities.

Indeed, animated ads allow you to use video effects and images that would either be impossible or incredibly expensive in any other kind of video content. That is why people just love cartoons. They take them to a magical parallel universe.

Animated Ad video services allow you to go beyond the traditional storytelling mechanisms, create a relatable and attractive image of your brand, and speak directly to prospective customers in the language they understand easily.

Animated ads are emotional.

If you manage to pluck the viewer’s heartstrings, you are guaranteed to succeed. And nothing can help you with this better than animated ad video services.

The most soul-stirring images that raise awareness and draw attention to hilarious relatable characters provide an easy and available solution.

Playing on viewers’ emotions, you are most likely to get heard, noticed, or even go viral through multiple shares. And nothing can do it better than animated ads.

Animated ads save time and money.

Another reason people love animated ads and respond to them better is that they let them get the message faster and remember it better.

In a world where time is money, people don’t want to think over what the brand means and stand for too much. They want to see it directly and, preferably, get entertained on the way.

Animated ads save a great deal of time, effort, and money for the business and its prospective customers.

Conclusion

People simply love animated video ads because they are entertaining, attractive, and relatable. They speak directly to the audience, engage emotionally, and offer easy and available solutions.

Animated ad video services from a reputable and experienced studio like Prayan Animation will instantly take your brand’s promotion to the next level.

Understanding the core role of animation in advertising and following the latest animation and video marketing trends, Prayan Animation creates successful original video marketing campaigns for various businesses worldwide.

Contact Prayan Animation today and explore all the benefits and perspectives animated ads bring to your video marketing campaign.

November 23, 2021April 24, 2024

7 WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO ADVERTISING IDEAS

Video Advertising ideas 2d animation services in India

Statistically, Video ads drive 68% more sales than any other kind of commercial content. Mainly that is why experts predict that by 2022 various video marketing ideas will make up over 80% of the branding and promotion process.

However, it is essential to understand what type of videos to promote your business and when and how to present your video ads to the public to get the best response.

Let`s overview the top 7 video marketing ideas that can boost your sales and take your business or personal brand to a whole new level.

Welcome Videos

You won`t have a second chance to make the first impression. And welcome videos on your homepage or social media will let you get the most out of this chance.

Welcome videos are a great tool to promote your business as they explain to the viewer who you are and how you can help them, they engage in conversation and make a viewer feel welcome.

Tutorial Videos

Tutorials are another video marketing idea that helps you promote your business and demonstrate the actual value of your product or service.

Many businesses address animated tutorials or explainer videos as they are most digestible, entertaining, and easily adjusted for any target auditorium.

Informal and entertaining videos

People are pretty tired of commercials. It seems like every post, photo, and article is trying to sell you something. The standard polished ads lead to irritation and unfollowing rather than sales.

Using entertaining and especially animated content for your ads is one of the best video marketing ideas today. Trendy animated ads catch attention and easily convert viewers into customers.

Videos in E-mails

While some might grumble that e-mail marketing is dead in 2021, attaching videos to e-mail newsletters is one of those video marketing ideas that let you get the most out of the good old e-mail marketing strategy and the prosperous trend of using videos to promote your business.

Demo and explainer videos

A short animated explainer video showing how your product or service makes people`s lives easier is the most efficient way to promote your business and encourage a viewer to make a purchase or at least want to learn more about you.

Tip-of-the-day Videos

Providing Tip-of-the-day videos to your subscribers is one of those video marketing ideas that help you always remain relevant and stay in touch with your customers.

It is a great way to promote your business, present a new product, or remind you of yourself during the off-season.

Screen-Rec Videos

If you develop apps or provide digital solutions, Screen-Rec Videos are a great way to promote your business. It demonstrates your user-friendly interface and seamless work of a product. Screen-rec videos are also a popular type of explainer videos, making them one of the trendiest video marketing ideas today.

Video advertising is the most efficient way to promote your business, draw viewers` attention, and convert them into customers. However, animated videos are particularly fruitful if you want to create trendy and viral content for any target auditorium.

Finding a quality studio is the key to your successful video marketing campaign. Prayan Animation is one of the most successful and experienced studios for original and efficient animated video content. Providing original video marketing ideas, they help numerous businesses worldwide promote their products and get new customers through trendy, eye-catching video ads.

Contact Prayan Animation today and take your video marketing game to a new level, leaving competitors far behind.

September 23, 2021April 27, 2024

How to Build a Video Production Budget that Meets Your Marketing Goals?

Build Video Production Budget that Meets Marketing Goals. 2d animation studio in india

Video content is the most efficient and powerful marketing tool today. However, the competition in this field is snowballing, raising standards and costs of quality video production.

Eventually, it may be pretty hard to correlate your video production costs with the expectations from the campaign and marketing goals.
In this article, the experts from Prayan Animation – one of the best video production studios in today`s market, explain how to plan and estimate video production costs to make your marketing campaign most efficient.

Start with thorough planning.

At the very beginning, it is essential to understand and plan two things:

– Where the video will be placed and who is supposed to see it;
– Who and where will create the video content?

By answering those two questions, you will manage to roughly plan the budget for your video content and the overall campaign.

Imagine the process

The whole process of video production roughly consists of three stages:

– Pre-production;
– Production;
– Post-production.

Each of those stages has its peculiarities, which inevitably influence the budget.

The pre-production stage involves determining what type of videos you are looking for and how much the job has to be outsourced to professionals. For example, Prayan Animation’s best video production studios allow you to choose between 2D and 3D animation or mix them with live-action videos. While some customers come with a ready script and clear vision of their goals, others can use the services of the qualified team, which creates the entire video content from scratch.

The production process mainly determines the budget of your video production. While some may think that making a live video and editing it on the smartphone will do the job, practice shows that only professionally created content can guarantee you are meeting your marketing goals.

Prayan Animation best video production studio always recommends addressing professionals to get the most out of your video production and avoid wasting time and money on low-quality content.

Creating a live-action video, you should get prepared for the costs of talent casting, and transportation to different locations. It is also essential to prepare for possible delays as the more people are involved in the process, the harder it may be to control the whole operation.

At the same time, animated videos are most efficient and less resourceful once you address experienced professionals who can offer you a personalized approach that will consider your budget, goals, and expectations from the campaign.

Prayan Animation the best video production studio has years of experience collaborating with various businesses and creating high-quality video content for them. Their talented animators are famous for their 2D and 3D works, as well as combines video production and innovative approach to the whole process.

The Studio`s management claims that they prefer to create trends rather than follow them blindly, and their vast portfolio is perfect proof for this statement. Contact Prayan Animation today and enjoy all the benefits of quality video production that will boost your business tomorrow.

December 26, 2020February 7, 2024

Master the most powerful marketing tool of the century

A step-by-step guide to video marketing

In a world where online presence becomes the only possible presence for so many businesses, the importance of the digital market simply can not be overrated. Therefore quality and engaging content become the determining factor in the race for customer attention. The most recent research shows that people find video content the most attractive and engaging nowadays. This explains the growing popularity of such platforms as Facebook or YouTube compared to the recent leader on the market – Instagram, which is still more about photos than video clips.

Videos are much more fun to create, watch, and share with friends and family. It means that video content has more chances to become viral than the most popular tweet or blog post. It provides marketers with basically free and limitless promotion opportunities.

All those factors explain how video marketing has turned from another promotional tool into a separate powerful industry. It has gathered the world’s leading marketers and business analysts with top content creators and is now changing the whole concept of promotion.

Video marketing takes over

“The simplicity of genius” – this ancient expression might be the best explanation for the growing influence and popularity of video marketing. Basically, it is promotion through video content. And this simple definition is fraught with endless possibilities. The thing is, you can promote anything through videos and apply to any kind of auditorium. Whether you are launching a new product or trying to raise awareness on some matter; your potential customers are middle-aged housewives entrepreneurs – you are always able to create efficiently-selling content on any topic and for any viewer.

The forced relocation of most businesses to the digital space during the Pandemic of COVID-19 became one of the boosting factors for Video Marketing. Today, when the dust started to settle, we see that those companies who have recognized the potential of video marketing and devoted a special place for it in their anti-crisis strategies, show the best survival rates and even manage to benefit from the rapidly-changing market. At least 92% of marketers today acknowledge the efficiency of video content marketing.

Combining the best features of fundamental advertising with the newest trends in social media, video marketing takes promotion to a whole new level.

In this article you will find an easy-to-follow guide that will help you make the first steps of inefficient video marketing that will instantly enhance the online performance of your business, leaving competitors far behind.

Stop selling a product and start selling ideas

Let`s face it, the modern consumer is pretty overwhelmed with commercials. Moreover, all the marketing strategies that we know today have exhausted themselves. People start recognizing commercials even when you try to wrap them into any kind of informative or educational content. Video marketing provides brand-new opportunities. From now on, whether you operate in the B2B segment or address a specific auditorium of consumers, you can set the tone of communication, engage, and inspire before starting to promote a product. The creation of a certain atmosphere and settling the mood is the ultimate marketing superpower. And video content allows you to do it almost effortlessly.

Here are some tips that will help you set the right tone from the very beginning and engage your desired auditorium.

– Go Live. Peaking behind the blinds has always been the ultimate fetish. Social media has provided us the opportunity to follow our friends, relatives, and even celebrities 24/7. Today brands may adopt and benefit from this feature by allowing the audience to take a look behind the scenes. Not only does it make businesses more humane and relatable, but this open policy significantly raises the credibility of the brand. Once people see what exactly they are paying for, they are much more open to offerings. Live videos may be scheduled or spontaneous. Anyway, you should first study your auditorium, its habits, and the time when potential customers are most likely to surf social media and keep to this schedule.
– Add video to E-mail newsletters. The necessity and efficiency of e-mail marketing have become an object of discussion more and more often today. However, video content may revive your e-mail newsletters and make them more efficient. It is only important not to load your e-mails with big and heavy video files, but insert a short and engaging video that will inspire follow the lead and visit your website or marketplace. However, the time has come to switch to an e-mail marketing platform that offers video email marketing features.
– Use 360 videos. Originally introduced by Facebook, the 360 video feature is a perfect example of immersive and interactive video content. Not only does it engage, but gives a viewer a feeling that he controls the situation, not having to watch whatever you show, but being able to look around and manage the experience. This is another feature that takes the imposing out of the equation, creating personal relationships between a customer and a brand.
– Tell a story. While live videos allow you to engage a viewer in a conversation, storytelling provides you the scene to send your message directly and exactly the way that you want. Whether you create a mini-series or a short video, make sure that is not only informative but entertaining and makes viewers look forward to the next posts. A clear and friendly tone spiced up with a healthy dose of appropriate humor will certainly do the job.

Now let`s analyze the scene. These are the most prosperous platforms for video content marketing today.

Instagram- IGTV

Being the largest social media platform, Instagram was the very first social media that put visual content over text. Unlike Facebook and Twitter which back in the day were mostly concentrated on words, Instagram put an image in the first place. Today the developers of Instagram work hard on the video marketing feature by providing an opportunity to upload long videos through IGTV and even monetize on them. Maybe not the fastest-growing, but still the most recognizable platform today, Instagram is a powerful promotional tool. It is important to note that this platform is mostly dominated by certain influencers today, therefore the newly-introduced joint-live and collaboration features might be the distinctive feature of Video Marketing on Instagram.

YouTube

When we talk about video content, YouTube might be the first thing that comes to mind. Started as hosting for short funny videos, mostly epic fails and adorable cats, today YouTube has replaced Television for numerous users. Full of useful and engaging content, YouTube attracts millions of users every day. Having a YouTube channel gives you access to the biggest auditorium worldwide.

Facebook

Maybe not the trendiest platform today, Facebook still manages to accumulate the largest amount of data-tracking tools and engagement rates. It is constantly developing its video content features, becoming one of the most significant platforms for video content today.

Tik Tok

Whatever was considered social media for kids a couple of years ago turned into a powerful video content platform today. Its growth rate has left such mastodons as Facebook and Instagram far behind. TikTok might be the perfect choice when you are addressing a younger auditorium or aiming for viral video content.

Cross-Posting

Choosing one platform and settling there won`t result in Facebook still managing to accumulate the largest amount of data-tracking tools and engagement rates. Coverage is everything here. Therefore you should use the whole potential of your video content by applying the cross-posting strategy. Basically, it is posting video content on various platforms, adjusting it to the peculiarities of the audience that you may mostly find there. Cross-posting is a great feature to grow the engagement of your social media profile. However, it might be hard from the very beginning to find your unique type of expression and create equally efficient content for different platforms. Here are several tips that will help you benefit the most from the cross-posting strategy:

– Think before turning on the camera. The auditorium of TikTok differs from that of Facebook. Therefore, it is useless to post the same video content everywhere and think carefully, whether the video you are about to create is appropriate and understandable for those users who are most likely to see it on this platform.
– Consider restrictions. Every platform has its peculiarities and restrictions. While YouTube allows you to upload an hour-long video, TikTok will give you only several seconds to express yourself entirely.
– Attention to detail. Different platforms have different engagement rates and schedules due to the peculiarities of their auditorium. While Instagram is mostly active at late night hours and in the morning, while the afternoon is its official dead hour, Facebook may provide you with a larger auditorium at lunchtime.

Size matters. Collaboration with micro-influencers

When it comes to collaboration, most businesses may think that the larger the follower base of an influencer is, the more efficient will be the whole video marketing campaign. Practice shows that this is not entirely true.

Micro-influencers, those who don`t have a seven-figure auditorium may be much more useful than the recognized insta-celebrities. The fact is, people already understand that most (if not all) content of famous influencers is all-commercial. Therefore they trust the information received from them not more than a TV ad. Micro-bloggers vice versa have a much higher credibility rate. Moreover, they are usually more engaged with their followers and pay more attention to the quality of their content.

Here are the main benefits of collaborating with micro-influencers:

– They are more affordable and willingly provide access to their content for smaller businesses
– Social media is not their main source of income, therefore their recommendations look more natural and sincere
– They have a higher engagement rate as they constantly communicate with their followers through DM and comments
– They produce the relatable “next door” impression, making their commercials more trustworthy for people

You don`t have a second chance to make the first impression

Your videos may be high-quality, engaging, and informative, but it is no use if no one clicks on them. The craft of creating a viral and intriguing title is the key to the success of any video content.

Here is what you need to know about efficient titles:

– Keywords. To make your audience find and enjoy your video content, you should know what they will be looking for. Keyword research allows you to create a viral title that will draw attention and encourage people to share your content. There is an important trick: while researching the keywords never aim for the most popular requests. It will only place your content in a highly competitive field, decreasing its visibility. The middle layer of request popularity is what you are looking for.
– Make it clear. It may seem pretty hard to create content that will be intriguing and clear at the same time. However, your viewers need to understand from the very beginning what they are going to look at. The biggest mistake here is luring misleading titles – this only leads to a wave of hate and dislikes that may lead to blockage of your account.
– Value of words. While browsing the internet, people tend to look for specific content. If you indicate that your content may somehow solve their problem or make their lives better, you have more chances for engagement. Words like tutorial/DIY/How To/Explained/Tips&tricks are the most valuable ones and give you more chances to go viral through shares.

Brevity is the soul of wit

All marketers know that an average customer decides in about 2 seconds whether an ad is worth clicking on. Video content also has its engagement limitations. Depending on the character of your content and the specifics of your audience it is usually between 6 to 12 minutes. However, the first two minutes are crucial to engage a viewer, inspire, and deliver the main idea.

Of course, it is up to you to decide how long your video is supposed to be. Sometimes it is impossible to provide all the information in just 12 minutes and sometimes there is simply no point in pulling the action for more than 2 minutes. However, video portals also have their restrictions, which are mainly based on the preferences of the target auditorium.

By the way, the specifics of your auditorium are also important. Research shows that the average attendance rate of a modern internet user is around 12 seconds and decreases dramatically once you address a younger auditorium.

Nobody said it is going to be easy, and video content is the hardest one to create. With its growing popularity, it is now becoming one of the most competitive fields. However, the ongoing trends and statistics demonstrate that from the point of efficiency, video marketing is simply next to nothing. If you are looking for a trendy marketing tool that will boost your online presence and performance, video marketing is what will revolutionize your idea about marketing in general.

August 27, 2020November 24, 2023

20 Best Animation Softwares for Animators

20 Best Animation Software for Animators 2d animation services

Animated videos are gaining more and more popularity nowadays. We use animations for different purposes starting from running effective marketing campaigns to congratulating a friend with a creative animated video message. The question is where to find software or an online tool that can perfectly meet our needs.

Best Free 2d & 3d Animation Software Out There

Depending on your skills, you can choose from different types of software available both offline and online, for professionals and amateur users, 2D and 3D animation creators, etc.

Investigating which is the best animation software for beginners? Check out this selection of animation software including some of the most popular and preferred products on the market, as well as lesser-known but still very good animation tools available today.

Animation software platforms may integrate with drawing software, video editing software, or 3D modeling software. Artists and freelancers can use the best free video editing software and free animation software together to create their video animations on a budget.

Unity

Unity is a cross-platform game engine developed by Unity Technologies, which is primarily used to develop video games and simulations for computers, consoles, and mobile devices.

Unity is marketed to be an all-purpose engine, and as a result, supports both 2D and 3D graphics, drag and drop functionality, and scripting through its 3 custom languages.

Adobe Animate

If you need to create vector graphics and animation, Animate is the right tool for you. You can, later on, use your creation for websites, online videos, rich internet apps, video games, and television programs. The program also offers support for raster graphics, rich text, audio and video embedding, and ActionScript scripting

Pencil 2D

Pencil2D uses a bitmap/vector drawing interface to produce simple 2D graphics as well as animation. Pencil2D is an open-source and free 2D animation program. You can easily produce simple 2D drawings, and graphics, and create a hand-drawn animation by using the bitmap/vector drawing interface of the application.

Synfig Studio

Synfig Studio is an open-source, free timeline-based, and 2D vector graphics computer animation program. Synfig has basic features for syncing your animation with the soundtrack using Sound Layer. Linux users can get all the benefits of full-featured audio editors through the JACK integration.

Animaker

Animaker is an online tool for animation that offers plans for all kinds of users – from beginners to enterprises. Each version comes loaded with features and assets to help users create amazing animated videos in a diversity of styles.

CelAction2D

CelAction2D is a professional 2D animation software specialized in films, TV series, and commercials. Using vector graphics and bitmaps, character models and their movements can be edited.

Moho

Moho is a proprietary vector-based 2D animation software for animators. Moho has two different versions: Anime Studio Debut and Anime Studio Pro.

OpenToonz

Is an open-source 2D animation software. Toonz Premium is a professional product of the same family. This program has been used to create many different films and games, such as Futurama, Anastasia, and Asterix in America (in this movie the part of the sea storm was created by Toonz completely)

Blender

Blender is a cross-platform free 3D creation suite offering a powerful arsenal of tools. By using Blender, you can create animations, video games, renders, models, and more 3D-based projects. The software is open-source and developed by many contributors from around the world.

Powtoon

Animation software that’s free is Powtoon, meant for dynamic video presentations. It’s a great tool for beginners, with several professional-looking templates to choose from, including animated explainers and infographic-style videos, as well as templates built specifically for product promotion.

Moovly

A cool online tool for creating animated videos for different purposes: social media, advertising, explainer videos, whiteboard videos, presentations, and more. The tool is perfect for users of all levels, as well as big and small businesses

DigiCel FlipBook

DigiCel FlipBook is a 2D animation software. It was created with the intention of duplicating the animation process in its traditional form, much like Toon Boom Harmony and TVPaint.

Plastic Animation Paper

Plastic Animation Paper, from Krogh Mortensen Animation, is a software package for hand-drawn 2D animation. It allows animators to draw directly on the screen removing the need for line tests. The program is free and beginner-friendly.

Autodesk 3ds Max

Autodesk 3ds Max, formerly 3D Studio, then 3D Studio Max is a professional 3D animation software for making 3D animations, models, games, and images. It’s developed and produced by Autodesk Media and Entertainment. It has modeling capabilities and a flexible plugin architecture and can be used on the Microsoft Windows platform.

LightWave 3D

LightWave is a software package used for rendering 3D images, both animated and static. It includes a fast rendering engine that supports such advanced features as realistic reflection, radiosity, caustics, and 999 render nodes. The 3D modeling component supports both polygon modeling and subdivision surfaces.

Toontastic 3D

Toontastic 3D is a creative storytelling tool available for tablets, phones, and Chromebooks. It works both for iOS and Android. Toontastic allows you to draw, animate, and narrate your own animated cartoons.

Adobe After Effects

Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of filmmaking, video editing, and television production.

Brash Monkey

Brash Monkey Use your Spriter animation files directly in your games to benefit from silky smooth tweened animations that take a fraction of the memory. Suddenly customizable player characters and smoothly animated giant on-screen bosses are a breeze.

Character Animator

Character Animator uses your expressions and movements to animate characters in real-time. It’s so fast, that you can livestream while you work, to wow audiences every step of the way. Turn any art into an animated character with your webcam, powered by Adobe Sensei AI.

Stop Motion Studio

An app perfect for beginners in video making. Stop Motion Studio will help you create amazing 4K stop-motion animations that can easily be mixed with 2D-style drawings painted directly onto the image.