Technology Archives • Page 8 of 18 • Prayan Animation

March 25, 2022April 25, 2024

5 shocking facts about Animation vs. Motion Graphics. What is the difference?

Quality video content, especially animated videos, remains the most efficient tool for a successful modern marketing campaign or content creation. That is why it is important to make the right choice between Animation and Motion Graphics and determine which will work best for your goals and meet your expectations. Best Motion graphics company in India.

However, even video production professionals often get confused and don`t fully understand the difference between Animation and Motion graphics, their benefits, and pitfalls.

In this article, we shall highlight the most important things to consider when choosing Animation Vs. Motion graphics and the 5 things you probably didn`t know about them, with the help of Prayan Animation – the best Motion graphics company in India.

Animation – bringing static images and objects to life, Animation is a powerful tool that helps to evoke viewers` emotions and speak to any kind of audience from small children to niche professionals.
Motion Graphics – it is a technique that sets texts, numbers, abstract shapes, or objects in motion, making them more perceivable and illustrative. Motion Graphics work perfectly when you want to engage a viewer, let them do a certain action, or explain a complicated concept in a simple way.

While technically, Motion Graphics falls under the general definition of Animation, there is a big difference between Animation and Motion graphics and their solutions.

#1 – Motion Graphics work best for explainer videos.

#2 – Animation is all about emotions.

#3 – It is all about the text.

#4 – Hard-to-easy.

#5 – Mix and match.

1 – Motion Graphics work best for explainer videos

While Animation is more of a tool for storytelling and emotional influence on the viewer, Motion graphics remain the best way to go straight to the point and deliver the message quickly and easily.

Animation vs. Motion Graphics is basically the comparison between the goals of your video content.

2 – Animation is all about emotions

If the goal of your content is to raise awareness, draw attention, or emphasize the emotional aspect, you should go for Animation over Motion Graphics.

Emotional coloring is the main difference between Animation and Motion graphics. Sometimes emotions are exactly what you need, and sometimes it is crucial to deliver the message fast and clearly stay objective.

Mixing between the core goals of Animation vs. Motion Graphics may fail the whole video marketing campaign.

3 – It is all about the text

The easiest way to see the difference between Animation and Motion graphics is to notice how much text you see on the screen.

While the text in Animation may overload the picture, Motion Graphics uses text to keep viewers focused and encourage them to take the needed action, becoming a customer or follower right away.

4 – Hard-to-easy

Motion Graphics is your weapon of choice when you need to explain to viewers a complicated concept most easily and efficiently. Its visual tools are perfect for an explanation, education, etc.

At the same time, choosing Animation for the same purposes, may fail as the viewer mostly focuses on the visuals rather than the message.

5 – Mix and match

Technically video production experts don`t talk about Animation Vs. Motion graphics. They look for the perfect ratio between them that would allow the content to reach its goal faster.

Successful modern video content has elements of both Animation and Motion Graphics, and therefore, it is always best to address professionals who will combine the elements perfectly and create the most original content for your campaign.

Conclusion

Choosing Animation vs. Motion Graphics, you should mainly focus on the goals you want to achieve through your video marketing campaign. While Animation is the best way to evoke emotions and reach the widest audience, Motion Graphics is what you need for the efficient and most responsive campaign.

Being the best Motion graphics company in India, Prayan Animation is a studio that has perfected the art of balancing between Animation and Motion Graphics, getting the most out of both concepts.

Contact Prayan Animation today and enjoy the high-end service and expertise from video production professionals for your original and efficient video marketing campaign.

March 18, 2022May 7, 2024

How to tell your business story in animated form is Crucial To Your Business. Learn Why!

business storytelling, art of storytelling, best business animation videos, creative storytelling, animated videos for business

Animated storytelling for your business or Art of Storytelling (Best animated marketing video for business). Here is how and why you should do it!

Creative storytelling is crucial for any modern marketing campaign. It not only helps your business get noticed but also makes it relatable and engaging for a prospective customer.

However, if you want to get the most out of your video marketing campaign, focus on animated business storytelling.

While some may find it pretty challenging for specific “less creative and imaginative” market niches, here at Prayan Animation, we already had lots of successful cases of animated video marketing campaigns for all sorts of companies.

In this article, we shall explain how any company can master the art of storytelling and how animation can boost your marketing campaign.

Why is business storytelling important?

Creative storytelling is the most “emotional” approach to a marketing campaign. In other words, it helps your company become relatable, evoke emotions, and make the marketing campaign close to real-life experience.

Instead of just telling customers that you have a product that people need to buy, you talk to the audience, and create an atmosphere, turning the marketing campaign into a real-life experience.

Animation, however, takes business storytelling to a whole new level. It is widely known that animated videos for business turn out most successful, attract the most attention, and are most likely to go viral through multiple shares.

Using animation for your business storytelling, you get the most out of both concepts, leaving competitors far behind.

And here is how Prayan Animation helps businesses master the art of animated storytelling.

– Speak to your audience – It is essential to create a story that will speak directly to your audience, touch the right strings, and draw the most interest and engagement. Best business animation videos used for storytelling take this idea to a whole new level. Animation helps you create and adjust the atmosphere that fits your audience best through relatable and digestible images and therefore becomes the best tool for successful business storytelling;
– Show more tell less – people prefer watching over reading or listening, and practice shows that they simply love animated videos. Animated storytelling allows you to boost the effect of your video marketing campaign and make your story catchy and informative at the same time;
– Emotional connection – with animated storytelling videos, it is very easy to create the exact atmosphere that your prospective customers will want to associate with. Manipulating colors, shapes, and other elements, the best animators create a whole universe for your business;
– Keep them on the hook – storytelling helps to attract and engage viewers turning them into customers. Add animation with relatable characters and atmosphere, and your business storytelling campaign becomes memorable and goes viral, making viewers want to see more from your brand.

Conclusion

Animation provides endless possibilities for business storytelling. The best business animated videos go viral, making companies famous worldwide for their catchy, smart, and relatable campaigns.

Here at Prayan Animation, we help businesses worldwide master the art of storytelling and get the most out of it through original and stylish animation.

Contact Prayan Animation today and see how the use of the hottest video marketing trends combined with years of expertise instantly boost your business, making competitors bite the dust.

March 7, 2022April 18, 2024

WHY IS AN ANIMATED ADVERTISEMENT SO POPULAR AMONG THE AUDIENCE?

Role of Animation in Advertising, Animated Ads, Animated Ad video services

The role of animation in Advertising cannot be overrated. Animated ads always show the best response rate from all audiences on any platform, from traditional TV advertising to modern social media.

But what makes animated ads so popular and attractive? In this article, we shall talk about the phenomenon of animated ad campaigns and how your business can benefit from Animated ad video services.

Animated ads are attractive and digestible.

It is not what you tell in the ad; it is how you tell it. Practice shows that businesses who try different approaches to their video marketing campaigns always point out that animated ads grab viewers` attention and keep it much longer.

It may be because of the notorious “Goldfish attention span” or because animated ads are often more dynamic, colorful, and unusual. Still, addressing animated ad video services increases your business’s chances of getting noticed by the target audience.

Limitless storytelling.

Talking about the role of animation in advertising, we have to highlight its endless storytelling possibilities.

Indeed, animated ads allow you to use video effects and images that would either be impossible or incredibly expensive in any other kind of video content. That is why people just love cartoons. They take them to a magical parallel universe.

Animated Ad video services allow you to go beyond the traditional storytelling mechanisms, create a relatable and attractive image of your brand, and speak directly to prospective customers in the language they understand easily.

Animated ads are emotional.

If you manage to pluck the viewer’s heartstrings, you are guaranteed to succeed. And nothing can help you with this better than animated ad video services.

The most soul-stirring images that raise awareness and draw attention to hilarious relatable characters provide an easy and available solution.

Playing on viewers’ emotions, you are most likely to get heard, noticed, or even go viral through multiple shares. And nothing can do it better than animated ads.

Animated ads save time and money.

Another reason people love animated ads and respond to them better is that they let them get the message faster and remember it better.

In a world where time is money, people don’t want to think over what the brand means and stand for too much. They want to see it directly and, preferably, get entertained on the way.

Animated ads save a great deal of time, effort, and money for the business and its prospective customers.

Conclusion

People simply love animated video ads because they are entertaining, attractive, and relatable. They speak directly to the audience, engage emotionally, and offer easy and available solutions.

Animated ad video services from a reputable and experienced studio like Prayan Animation will instantly take your brand’s promotion to the next level.

Understanding the core role of animation in advertising and following the latest animation and video marketing trends, Prayan Animation creates successful original video marketing campaigns for various businesses worldwide.

Contact Prayan Animation today and explore all the benefits and perspectives animated ads bring to your video marketing campaign.

February 4, 2022May 7, 2024

The revolutionary rise of NFTs in the Digital Art world

NFTs rise in digital 2d & 3d animation world

Art takes many forms, and today we can say for sure that we live in the era of digital art. However, this progressive concept has faced many challenges and concerns. Protection of faith and uniqueness were probably the main ones. NFTs (Nonfungible Tokens) are aimed to solve those critical issues. Nonetheless, the concept of NFTs also raises questions.

In this article, we shall talk about Non-Fungible Token challenges and how the concept of NFT challenges the art market changing it forever.

The traditional animation in the new era of digitalization.

Non-Fungible Token challenges and solutions

The biggest NFT problem in art sales is the fact that NFTs constantly merit and demerit in the digital art world. In other words, investing in an NFT today, you can never be sure of its future value.

It happens because the valuation of NFTs is mostly driven by speculation rather than objective criteria. For example, if the $1 bill will always be a $1 bill regardless of its serial number, issue date, etc., NFT challenges the art market does not have enough physical data behind it, except for the name of the artist and previous ownership, that would establish the price frame.

At the same time, this NFT problem in art sales is also the thing that makes it so attractive. NFTs are unique; they cannot be copied or replaced by another token, unlike most physical and digital art pieces.

At the same time, scams and frauds still remain among Non-Fungible Token challenges. Despite the Blockchain and its concept, NFTs can theoretically be hacked and stolen. It looks like the biggest NFT problem in art sales.

At the same time, Non-Fungible Token challenges also serve as the biggest stimulus for the establishment and development of the digital art trade. It encourages new solutions and approaches to digital security, which will instantly boost the cryptocurrency market and related concepts.

Why are NFTs so hyped in current trends?

Despite all the NFT challenges for the art market, it is an insanely hyped concept. First of all, that is because NFTs give the buyer the status of being an official owner of something truly unique, irreplaceable, and eternal. A kind of digital vanity, if you will.

Moreover, the NFT owner can program the token`s royalties in future data and receive a percentage from every future sale.

In other words, NFTs revolutionize art sales, making them a wider form of investment, creating a new prosperous market.

Just like with any investment and art trade, NFTs have endless possibilities as well as certain pitfalls that may raise reasonable concerns. However, we should remember that NFT challenges the art market, helps it develop, attracts new investors, and introduces them to new lucrative perspectives. It is a new concept that is now growing from an underdog of art sales to one of its leaders.

Prayan Animation – the leading animation studio in India, is known worldwide for its readiness to work with the most innovative concepts to create trends instead of following them blindly. The NFT problem in art sales has inspired the studio to explore this cutting-edge idea and find new applications of Non-Fungible Tokens to help their clients get ahead of their competitors.

Contact Prayan Animation today and learn about the opportunities of NFTs in today`s world and how can you or your business benefit from this exciting opportunity.

January 17, 2022April 25, 2024

Benefits of Toonboom Harmony Software in 2d Animation

Toonboom Harmony is the world`s recognized standard for 2D Animation today. It is used by giants in the animation industry like Disney and Amazon and independent studios that create animated content for today`s most successful marketing campaigns and promotions for all sorts of businesses.

In this article, we shall discuss the benefits of Toonboom Harmony for the animators, their customers, as well as the viewers together with artists from Prayan Animation.

The main benefits of Toonboom Harmony software are:

– Flexibility and functionality.
– Time and money efficiency.
– Original tools for the best 2D Animation.
– The trendiest solutions.

Flexibility and functionality

Versatility is one of the main benefits of Toonboom Harmony. An animator gets access to all the necessary features in one software. Besides, the standard editing functions allow to do the rough Animation, introduce video effects, play with coloring, etc.

Animators from Prayan Animation have perfected their knowledge of the software, which allows them to deliver perfectly polished video content to their customers faster and offer a wider choice of options.

Time and money efficiency

The ability to save customers` time and money while delivering original and high-quality Animation is one of the features that made Prayan Animation a proficient user of Toonboom.

Efficiency is also among the benefits of Toonboom Harmony. It allows the introduction of the most stunning video effects to 2D Animation almost effortlessly, which makes Toonboom Harmony the best choice for modern 2D Animation on all levels.

Original tools for the best 2D Animation

The variety of most sensitive and adjustable tools is also often named among the benefits of Toonboom Harmony.

Since animated video content remains the trendiest and most demanded in the modern market, Prayan Animation manages to offer each client competitive and original content due to deep knowledge of all the multileveled features of the Toonboom toolbar. Artists from all over the world prefer Toonboom Harmony for the chance to create original and diverse content easily.

The trendiest solutions

Last but not least the benefit of Toonboom Harmony is its ability to offer the trendiest 2D animation solutions today. Using Toonboom Harmony, animators stay on the cutting edge of the 2D animation trends, exploiting decades of experience and the golden standards of Animation at the same time.

Prayan Animation is considered to be proficient in creating the trendiest and most original 2D animation based on the foundation of a 25-year standard set by Toonboom Harmony for the whole industry.

Conclusion

Animators can talk about the benefits of Toonboom Harmony for hours. Still, the main idea becomes apparent as soon as you see the endless examples of original and trendy 2D Animation created with this software.

Addressing Prayan Animation, you are guaranteed to receive high-class 2D animation with original characters and storyboards, eye-catching video effects, and a script that attracts viewers and keeps them engaged. Except for being recognized expert in Toonboom Harmony, Prayan Animation is also proficient in 2D and 3D animation, software and game development, and graphic design.

The flexibility of the toolbar and variety of possibilities combined with the time efficiency of the whole animation production process make Toonboom Harmony the go-to software for those who need genuinely competitive video content that reaches its goal right away.

Contact Prayan Animation and enjoy all the benefits of competitive high-quality 2D Animation created by true professionals and experts in the field.

December 11, 2021April 17, 2024

9 Top Benefits of Hiring an Experienced Video Animation Team

A thought-through video marketing strategy is the key to your company’s success today. However, it is essential to provide your followers will high-quality content to convert viewers into customers quickly. Hiring the best animation video production team will allow you to reach your goals faster and leave competitors far behind.

This article shall provide you with the 9 main benefits of hiring a professional animation video production company for your modern marketing, branding, and product promotion.

Knows what you need.
Necessary tools.
Expertise and skills.
Trendsetter.
Save your time.
Has the knowledge that other video content makers lack.
Save your money.
You get precisely what you need.
Know how it works!

The best video production team knows what you need

If it is your company’s first step in video marketing, it may be hard to imagine what exactly you need from the very beginning. A professional animation video production company has the necessary experience and knowledge of the hottest trends and demands of today’s video marketing. It allows them to provide you with highly efficient content right away.

Professional animation video production company has the necessary tools

The technologies and trends of video content creation are developing and changing all the time. Only the best video production team has the grip on the latest techniques and skills to create highly competitive video content.

Expertise and skills

Professional animation video production companies offer you expertise and skills that take years to develop and polish over hundreds of projects and cases. Even if it is your first attempt at video marketing, the best video production team will supply you with advanced expertise and provide high-end performance.

Professional animation video production companies make you a trendsetter

There is nothing worse than trying to master a trend when everyone is already starting to get tired of it. The best video production team will help you become a trendsetter yourself and create your business an image of a hype, cutting-edge company.

Save your time

Building a video marketing campaign takes a lot of research, estimates, and testing. A professional animation video production company has the necessary knowledge of the market and relevant hands-on experience to provide you with the most efficient video marketing tools right away.

Has the knowledge that other video content makers lack

Animated videos are the most engaging, agile, and efficient video marketing content. Only the best video production team masters the technologies and trends of animated videos, storytelling, and character design to create your brand’s unique image.

Saves you money

Not only animated video content is more engaging and appealing to any audience, but it also releases you from all the issues usually associated with live video making. Addressing an animation video production company, you will be sure that the characters will look, act, and perform precisely the way you need right away. The best video production team will create high-quality, efficient content right away.

You get precisely what you need

Animated video marketing campaigns are so efficient because they don’t force you to compromise on the story or performance. An Animated video production company will create precisely the content you need since the process of creation and development is limited only to your imagination and creativity.

The best video production team knows – how it works!

There are numerous specifications and nuances that make animated video content particularly attractive and engaging for viewers. Professional animated video production companies know how to create characters and an atmosphere that will appeal directly to your audience.

Animated video content is the most efficient tool in modern marketing, branding, and product promotion. Prayan Animation, the best video production team in India, has experience with numerous businesses worldwide that discovered the benefits of hiring professional animators and managed to get ahead of their competitors, becoming the most recognizable brands in their niches.

Contact Prayan Animation today and start your journey toward the most successful video marketing strategies that will enable you to reach your goals faster and leave your competitors behind.

November 23, 2021April 24, 2024

7 WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO ADVERTISING IDEAS

Video Advertising ideas 2d animation services in India

Statistically, Video ads drive 68% more sales than any other kind of commercial content. Mainly that is why experts predict that by 2022 various video marketing ideas will make up over 80% of the branding and promotion process.

However, it is essential to understand what type of videos to promote your business and when and how to present your video ads to the public to get the best response.

Let`s overview the top 7 video marketing ideas that can boost your sales and take your business or personal brand to a whole new level.

Welcome Videos

You won`t have a second chance to make the first impression. And welcome videos on your homepage or social media will let you get the most out of this chance.

Welcome videos are a great tool to promote your business as they explain to the viewer who you are and how you can help them, they engage in conversation and make a viewer feel welcome.

Tutorial Videos

Tutorials are another video marketing idea that helps you promote your business and demonstrate the actual value of your product or service.

Many businesses address animated tutorials or explainer videos as they are most digestible, entertaining, and easily adjusted for any target auditorium.

Informal and entertaining videos

People are pretty tired of commercials. It seems like every post, photo, and article is trying to sell you something. The standard polished ads lead to irritation and unfollowing rather than sales.

Using entertaining and especially animated content for your ads is one of the best video marketing ideas today. Trendy animated ads catch attention and easily convert viewers into customers.

Videos in E-mails

While some might grumble that e-mail marketing is dead in 2021, attaching videos to e-mail newsletters is one of those video marketing ideas that let you get the most out of the good old e-mail marketing strategy and the prosperous trend of using videos to promote your business.

Demo and explainer videos

A short animated explainer video showing how your product or service makes people`s lives easier is the most efficient way to promote your business and encourage a viewer to make a purchase or at least want to learn more about you.

Tip-of-the-day Videos

Providing Tip-of-the-day videos to your subscribers is one of those video marketing ideas that help you always remain relevant and stay in touch with your customers.

It is a great way to promote your business, present a new product, or remind you of yourself during the off-season.

Screen-Rec Videos

If you develop apps or provide digital solutions, Screen-Rec Videos are a great way to promote your business. It demonstrates your user-friendly interface and seamless work of a product. Screen-rec videos are also a popular type of explainer videos, making them one of the trendiest video marketing ideas today.

Video advertising is the most efficient way to promote your business, draw viewers` attention, and convert them into customers. However, animated videos are particularly fruitful if you want to create trendy and viral content for any target auditorium.

Finding a quality studio is the key to your successful video marketing campaign. Prayan Animation is one of the most successful and experienced studios for original and efficient animated video content. Providing original video marketing ideas, they help numerous businesses worldwide promote their products and get new customers through trendy, eye-catching video ads.

Contact Prayan Animation today and take your video marketing game to a new level, leaving competitors far behind.

October 25, 2021May 8, 2024

6 top tips to promote your branding with the help of illustration

branding with the help of illustration, best illustration services in India

Building brand awareness is a top goal for most businesses. It helps to promote understanding, loyalty, and comfortability between you and your audience. The internet is awash with plenty of methods for increasing your brand awareness, from blogs to unique advertisements. One fact remains clear, though. Illustration and images are amazing at facilitating better engagement from viewers, creating authenticity for your brand, and giving it a personality that people will remember. Having a team of the best illustration services in India is a great place to start, but there’s a little more to it.

Graphic design is universally known as a critical function of any digital marketing strategy, but above and beyond just advertising, having the best illustration services to create enough to design unique, personal, illustrations goes above and beyond to create a competitive edge for your brand.

Here are six top tips to promote your branding with the help of illustrations:

Be Original.
Having illustrations that have been recycled and reused – usually with stock photos found online – won’t be authentic to your brand and help increase your brand awareness. Instead, you’ll be using someone else’s talent as your own. It’s worth the investment to have a top illustration company custom-make your illustrations for your brand.
Tell a Story.
One of the best ways to capture your audience’s attention is to tell a story that ropes them in and entices them to learn more about your brand. Bonus points if the story is unique to your business. If you can tell your story without using paragraphs of content, you’ve won.
Give Your Illustrations Color.
Illustrations that provide visuals that are eye-catching, such as the use of brighter colors and characters are more likely to attract viewers and distract them from their scrolling.
Make Your Illustrations Ageless.
You can use illustrations again and again by making them ageless and instantly recognizable. Often you can have set illustrations created for you that you can then have graphics designers use within ads and marketing and branding materials in so many different ways.
Don’t Make it Complicated.
Your custom illustrations don’t need to be complicated. Simple, engaging, and creative images go a much further way than trying to put complicated concepts into one image.
Choose the Right Team.
Of course, having an experienced, creative, and dedicated illustration team on your side that can provide more than just the basics when it comes to quality illustrations is essential. Looking for an illustration company in India where you can find illustrations of quality for your branding strategy?

Reach out for a conversation with a member of the Prayan Animation Studio team – the best illustration services – to learn more about how you can start impacting your audience on a much more personalized level and increase your brand awareness.

October 12, 2021April 18, 2024

Benefits of using character animation for your branding

Benefits of using best 2d character animation services for branding

Creativity and the ability to stand out and draw the audience’s attention are key to success in the modern competitive market. It goes without saying that today`s branding greatly relies on video content.

However, while its quality has increased dramatically, modern video streams have started to seem pretty homogenous and look-alike. It is not enough to provide well-made video content today. It has to be original, bespoke, and engaging to help your brand achieve short-term goals and become an integral part of the overall branding strategy as well.

Character animation is the embodiment of such content. Let`s go over the real benefits of Best Character Animation and the reasons to adopt it for your branding.

Bespoke ingenuity

The first and primary benefit of the Best 2d Character Animation is that it can be perfectly tailored to represent your brand the way you see it and want the customers to perceive it.

Unlike numerous general images that can call for various associations, Character animation services are all-original content that creates the atmosphere you aim for, rather than falling victim to people`s subjective judgment and previous experience.

A versatile character

Best character animation services allow you to create a character that will embody your company`s world vision and then use it in multiple ways.

You can develop numerous storylines and show the character`s behavior demonstrating the brand`s policy or adapt the video content endlessly according to the most relevant trends while still staying true to the original image of the brand.

Emotional Investment

Emotional attachment is critical for branding. People feel when they see your logo or the product determines whether they will want to associate themselves with the brand and spend their money on it.

Character animation allows you to tell a whole story, and offers viewers a relatable and life-like image. Getting emotionally attached to the character, people start seeing the product from a different angle and naturally become more devoted to regular customers following their emotional impulse with each purchase.

A Face of the Brand

Companies that use 2d character animation services in their branding instantly step out in the crowd of competitors as such bespoke content is always original and attractive. And the embodiment feature that character animation provides for the brand makes the story more relatable increasing viewers` engagement greatly.

Versatility

Last but not least benefit of character animation is its versatility. Indeed, it can be used for promotional and explainer videos as a means to communicate with customers and support connection and communication within the team.

Character animation creates the united picture, a perfectly balanced ecosystem for the brand where it can develop and thrive, staying true to itself. Impress your audience, marketing campaigns, and brand awareness, and increase your business ROI with the awesome best 2d character animation services Get in touch with Us.