3D Animation Archives | Page 7 of 19

December 4, 2023December 4, 2023

2D Animation for Kids: A Gateway to Education and Entertainment

Animation has been a part of our lives for decades, but it has become even more popular with the advent of modern technology. Kids today are exposed to a wide variety of animation, from cartoons to video games. But one type of animation that stands out is 2D animation. This form of animation is often used to create stories and characters that are both educational and entertaining. 2D animation is a type of animation where objects and characters are created and manipulated in two dimensions. It is usually created using a computer program or software. The most popular 2D animation programs are Adobe Flash, Toon Boom, and Anime Studio. 2D animation is an excellent way to engage kids in learning. It is a great tool for teaching concepts such as geometry, physics, and biology. It also helps kids learn problem-solving skills. 2D animation can be used to create educational videos and cartoons that teach kids about different topics.

In the age of digital ubiquity, children are exposed to screens more than ever before. While this has sparked concerns about potential drawbacks, it also presents exciting opportunities for learning and entertainment. Enter the vibrant world of 2D animation for kids, a space where education and entertainment seamlessly intertwine.

The Power of 2D Animation:

2D animation boasts an unparalleled level of creative freedom. Unlike live-action media, it lets characters defy gravity, embark on fantastical journeys, and transform in ways that would be impossible in the real world. This visually captivating storytelling captures children’s imaginations, igniting their curiosity and engaging them in a way that traditional methods often struggle to achieve.

Beyond Entertainment: Unlocking Learning Potential:

Far from being mere entertainment, 2D animation for kids can be a powerful tool for fostering learning and development. Educational animated content can:

– Introduce complex concepts in a simplified and engaging manner. The abstract becomes concrete, making learning fun and memorable.
– Enhance understanding and retention of information. Through repetition, visual aids, and interactive elements, children can grasp and retain information more effectively.
– Promote critical thinking skills. Animated stories and scenarios can encourage children to question, analyze, and solve problems, fostering critical thinking and problem-solving skills.
– Develop social and emotional intelligence. By showcasing positive values, diverse perspectives, and healthy relationships, 2D animation can help children understand and navigate the social and emotional intricacies of the world around them.
– Boost creativity and imagination. Exposure to different art styles and storytelling techniques can inspire children to express themselves creatively through drawing, writing, and storytelling.

Inspiring Examples:

– Interactive learning apps: These apps use animation to teach children basic skills like counting, colors, and shapes, making learning interactive and enjoyable.
– Animated series exploring different subjects: From scientific concepts and historical events to cultural differences and ethical values, animated series can spark children’s curiosity and expand their knowledge base.
– Interactive storybooks: These books combine animation with interactive elements, encouraging children to read, engage with the story, and learn new vocabulary.
– Educational games: Through a blend of entertainment and educational challenges, these games can help children develop various skills, from cognitive abilities to problem-solving and collaboration.

The Entertainment Factor: Fostering Joy and Engagement:

Engaging 2D animation can be a source of pure joy and laughter for children. Funny characters, silly situations, and catchy music all contribute to a positive and enriching experience. This entertainment value can:

– Promote emotional well-being by reducing stress and anxiety. Laughter and joy are powerful tools for emotional well-being, and 2D animation can provide a much-needed escape from daily pressures.
– Provide opportunities for social interaction and shared experiences. Watching animation together can spark conversations, encourage laughter, and create shared memories that strengthen bonds between children and families.
– Encourage physical activity through interactive games and apps. Games that involve movement and physical engagement can help children stay active and healthy.
– Inspire creativity and imagination. Exposure to different art styles, animation techniques, and storylines can inspire children to explore their own creativity and express themselves through various art forms.

Examples of Entertaining 2D Animation:

– Classic cartoons: These timeless gems have entertained generations of children and continue to do so with their humor, iconic characters, and engaging storylines.
– Original animated series: With diverse characters, imaginative plots, and engaging narratives, the original series captivates children and keeps them hooked with each episode.
– Short-form animations: These bite-sized animations provide quick bursts of laughter and joy, perfect for short attention spans or as a fun break in the day.
– Interactive experiences: These experiences allow children to participate in the animation itself, providing a unique and engaging way to interact with the story and characters.

Choosing the Right Content: A Guide for Parents and Educators:

With the vast library of 2D animation available, choosing the right content for your child can feel overwhelming. Here are some tips:

– Consider your child’s age, interests, and developmental stage. This ensures the content is engaging and appropriate for their needs and understanding.
– Look for animation that is educational and age-appropriate. Choose content that aligns with your child’s learning goals and developmental stage, fostering their cognitive and emotional growth.
– Check reviews and recommendations from other parents and educators. This can help you find animation that is both entertaining and educational, providing valuable insights from other parents and professionals.
– Watch the animation together with your child and discuss it afterward. This fosters meaningful conversations, allows you to gauge your child’s understanding, and creates a bonding experience.

July 8, 2023February 8, 2024

Best 5 illustration trends that will dominate 2023

An illustration is the core of the visual design. Visual design in many ways determines marketing, branding, product presentation, and promotion. That is why it is essential to grasp the best illustration trends in 2023 today so your business strategy can easily dominate the market in the upcoming year.

Let`s look at the best illustration trends in 2023 together with artists from Prayan Animation – arguably the best illustration agency in India.

5 best illustration trends that will dominate 2023

“Hand-drawn” illustration
3D illustration
Line illustration
Lettering or Letter illustration
Geometric illustration

“Hand-drawn” Illustration

Traditional handcrafting and particularly hand-drawn animation are hardly ever used in our digital era. However, the aesthetics of hand-drawn illustration remains one of the best illustration trends in 2023.

Today you see more and more digital visuals that imitate hand-drawn art and animation, and the viewers` response to this kind of art makes it one of the most popular trends today and in the observable future.

3D Illustration

3D illustration has a surprisingly complicated history when it comes to its usage for marketing and business promotion. “For many years, it has mostly been associated with gaming or entertainment,” – says one of the leading 3D artists of the best illustration agency in India.

However, today you may notice that more and more companies have started adopting 3D animation for their branding and promotion campaigns. 3D characters and whole universes represent the atmosphere and image of social media platforms, international retailers, non-profit organizations, and much more.

Undoubtedly, a 3D illustration will remain among the best illustration trends in 2023.

Line Illustration

Since minimalism remains among the most relevant trends in visual design, line illustration will prevail among the best illustration trends in 2023 as its primary embodiment.

From explainer materials to logo and packaging designs – line illustration is fresh, modern, and agile, and appeals to a vast auditorium.

Lettering or Letter Illustration

Lettering has become one of the best illustration trends in 2023 due to the same popularity of hand-drawn illustrations that we have already mentioned.

Combining calligraphy with different illustration styles, lettering represents our fascination with books, hand-written letters, and animation with modern visual design trends. This type of illustration speaks to the viewer and empowers the effect with graphic and visual elements.

Artists of the best illustration agency in India, Prayan Animation, admit that they notice the growing popularity of lettering among their customers. Therefore, they see it as a new development of illustration in general.

Geometric Illustration

2023 may be the year of the renaissance of Geometric illustration, animation, and design. Born back in the 1920s, geometric illustration is expressive, engaging, and digestible, and gives artists a limitless field for creativity and expression.

All those features put geometric illustration among the best illustration trends in 2023.

Conclusion

Illustration dominates visual design, and therefore illustration trends in 2023 will determine the image and visual presentation of any business or product in the upcoming year.

To master those trends and get the most out of them, it is essential to have qualified and experienced yet daring and inventive artists by your side. Prayan Animation is righteously the best illustration agency in India. Throughout almost 10 years of collaboration with different businesses, private customers, and creative associations worldwide, they continue exploring the newest trends and interpret them in the most original manner providing their customers with the most unique and efficient visual content.

Contact Prayan Animation Studio, the best illustration agency in India today, and start exploring new possibilities for the image and presentation of your business.

March 14, 2023May 20, 2024

Oscars 2023: GloRRRy For India and the Animation Fraternity

We were genuinely engaged in the outcome of the short film Oscar event this year and were anxious to learn who would take home the prize. We tracked the progress from the shortlists to the nominations, offered our own voter’s guide, looked at the trends, and made predictions. We even found a moment to catch up with a few past winners for an illuminating conversation about their Oscar experience.

Finally, the wait has come to an end. So without further ado, here are the 95th Academy Award winners for Best Animated Short Film, Best Documentary Short Film, and Best Animated Feature.

BEST ANIMATED SHORT FILM

The Boy, Mole, Fox & Horse winner of Oscars 2023

THE BOY, THE MOLE, THE FOX AND THE HORSE BY PETER BAYNTON & CHARLIE MACKESY

An enchanting story “The Boy, the Mole, the Fox, and the Horse” with a star-studded voice cast and opulent hand-drawn animation, won Apple its first animated short Oscar. Based on the book by Charlie Mackesy, this heartwarming, classically animated movie tells a tale of generosity, friendship, courage, and hope for audiences of all ages. The fascinating adventure follows the unusual fellow travelers of a child, a mole, a fox, and a horse—who are all on the same quest to find their way home.

BEST DOCUMENTARY SHORT FILM

“The Elephant Whisperers” emerged as the winner at the 95th Academy Awards making it a maiden victory for India in the Documentary Short Subject category. A couple from south India named Bomman and Bellie dedicate their entire lives to raising Raghu, an orphaned baby elephant, creating a unique family in the process.

BEST ANIMATED FEATURE

“Animation is cinema. Animation is not a genre. Animation is ready to be taken to the next step. Keep animation in the conversation.” Says Guillermo del Toro as ‘Pinocchio’ Wins Animated Feature Oscar.

The victory gave Netflix its first Oscar in the category while making del Toro the first director to win best picture, director, and animated feature.

Del Toro receives his third Oscar for the stop-motion version of Carlo Collodi’s famous book. He previously won the Best Director and Best Picture Oscars for his 2017 film The Shape of Water. Using visual imagery influenced by Gris Grimly’s artwork, Pinocchio reinvented the well-known story of a wooden puppet brought to life. The toy kid is enlisted into the military since the tale unfolds in pre-World War 2 fascist Italy. In the film, which also stars Ewan McGregor as Sebastian J. Cricket and David Bradley as Geppetto, Gregory Mann voices Pinocchio.

BEST ORIGINAL SONG

Oscars 2023 Best Song Naatu Naatu from RRR

In the Best Song category, Naatu Naatu from SS Rajamouli’s RRR won the Oscar. Naatu Naatu beat a slate of heavy-weight competitors – Lady Gaga’s Hold My Hand from Top Gun: Maverick, Rihanna’s Lift Me Up from Black Panther: Wakanda Forever, This Is A Life from Everything Everywhere All At Once, and Applause from Tell It Like A Woman. The first Indian song to win this coveted prize was Jai Ho from Slumdog Millionaire in 2009 in the same category. This is the second Indian song to accomplish so.

Prayan Animation is proud of all the Oscar champions and extends its best wishes to the entire animation community to keep growing by leaps and bounds.

March 9, 2023May 20, 2024

A secret recipe to decode a successful Animation project!

Quality video content, especially animated content, is the key to success in the modern world driven by media and communication. Animation production has grown into a huge industry with limited applications that invent and master new tools and technologies every day.

However, just like any other trend, the use of animated content is becoming more and more competitive, making it harder to create a truly successful animated project that will hit its goal.

In this article, we shall explain how to easily decode a successful animation project and walk you through the essential animation production steps to help you get the most out of it and the opportunities it offers.

Stick to your Animation Technique

Eye Roll By Lucas via Giphy

Integrity is vital for a successful animation video. Follow through the 2D animation steps if this is what you choose to make sure that the visuals are seamless.

However, with all the limitless possibilities of the modern motion graphics process, try to limit your animation techniques and stick to signature aesthetics.

Not only will it help you easily work out your signature style, but it is also a great way to save time and money on animation production.

Set the Tone with a Tune

Loop Mood By Noelia via Giphy

Successful animation is not all about visuals. The atmosphere and the emotions it encourages are created by other elements as well. A soundtrack is extremely important if you want to create a successful animation project.

Sometimes creators pick the soundtrack when the animation production is almost over. In other cases, music can even be the inspiration for the whole project. However, music and sound effects are extremely important. They make your video content catchy and memorable.

Stake on visual puns

Obey Me via Giphy

Animated videos are so successful because they are relatable, digestible, and simply… fun! That is why a successful animation process is all about visual puns rather than long dialogues. These short and sometimes random moments add humor and action, keeping the viewers` attention.

Short Gags make it Lively

Prank Hit by Aum via Giphy

Whether your animation video is meant for entertainment, marketing, or education, adding short gags to the scripts during the animation production is a great idea. Whitty and memorable jokes add dimension to the character, classic “knock-knock” -er will lighten the mood and a specific joke with professional slang works great for explainer videos, making them more relatable and digestible.

Find the best Animation Studio for your Project.

When choosing your animation studio, make sure to check out our portfolio and contact us to find out whether our aesthetics and experience correlate with the needs and goals of your animation project.

For example, Prayan Animation Studio lets you see the whole range of our services and previous projects on our website, communicate with the artists, and discuss the project thoroughly before putting it to work.

Keeping a grip on the latest trends in animation, the artists and designers of Prayan Animation Studio prefer to create unique products instead of following mainstream concepts. It allows us and our customers to stand out in the competition, offering viewers truly original and successful animated content.

February 28, 2023May 14, 2024

Meet the all-new Disney Animation Immersive Experience

Lighthouse Immersive – the studio that has already granted us the Frida Kahlo and Van Gogh Immersive Experience is now helping Disney to bring their most beloved blockbuster to life at the new Disney Animation Immersive Experience exhibition.

The project already kicked off in Toronto in December 2022. Currently, the immersive exhibit is planned in 10 major cities throughout the United States. The organizers of the immersive exhibit also claim that the project will travel across the Ocean and will be presented worldwide, starting with Asia. However, Tokyo is the only city confirmed for the world tour right now.

Immersive exhibits – the new way to experience art.

Immersive art presentation is becoming more and more popular worldwide, letting viewers not only walk into their favorite masterpieces but also helping artists express themselves using cutting-edge technologies such as VR, holography, and digital projection.

The immersive experience kickstarts a new approach to animation and visual design, their potential, and their perspectives in different fields, from entertainment to education and marketing.

With the help of world-leading studios and modern technology, artists like Van Gogh and Frida Kahlo were granted new life and interpretation of their masterpieces. Just like this, Disney is taking grown-ups down memory lane introducing classic blockbusters like Lion King, Little Mermaid, and Alladin into the current Disney Animation Immersive Experience and keeping the fire for the new generation, letting them walk through Casita from Encanto or sing along with Elsa from Frozen.

Just like this, Immersive exhibits at schools, higher learning institutes, and museums allow us to engage a broader audience in learning and find a new approach to teaching, presenting, and processing information.

Immersive art and experience have already become an integral part of the program of annual festivals and seminars such as the Mobile World Congress and Cannes Lions.

All those are the signs of a new emerging trend that introduced immersive experience to modern marketing and advertising strategies, lets it created a new niche in the art and entertainment industry, and encouraged the world’s best animation and web design studios to create new forms and master new technologies and tools that would make immersive art accessible for a wider range of prospective customers and find it new efficient application in different fields.

Disney Animation Immersive Experience – step inside the dream

The immersive effect of the ongoing Disney Animation Immersive Experience is achieved through a visual projection of the artistry from Disney’s hit movies and showcasing their official soundtracks.

Except for the opportunity to jump into the atmosphere of the latest blockbusters like Zootopia and Encanto, visitors to the immersive exhibition will walk through evergreen hits like Peter Pan, Lion King, and even the original version of Pinocchio from 1940.

The Toronto-based Lighthouse Studio is mainly known for its hit Van Gogh immersive experience exhibition, attended by over 4 million people worldwide.

The ongoing Disney Animation Immersive Experience is already believed to be another success and turning point in the immersive art and presentation industry.

Do you want to know more about the perspectives of immersive art and animation and the new opportunities that professional animators can offer your business or project? Contact Prayan Animation today!

This is a home for India’s best animators and content creators who are acknowledged as trendsetters in the industry and have an exclusive approach to every new client and project we take. Discover a magical world of modern animation and whole new tools and opportunities with this professional team of passionate artists!

February 16, 2023May 14, 2024

Role of Animation in Metaverse

Most people heard of the term Metaverse for the first time in 2021 when Mark Zuckerberg presented his billion-dollar project to the public and even re-named his company Meta, to highlight how serious he was about it.

It was initially clear that the role of animation in Metaverse would be huge, and the development of Metaverse would take the whole industry to a new level. Today, when giants like Disney and Microsoft are taking the concept as a promising business development perspective, it is time to talk about the importance of animation for various aspects of Metaverse and the perspectives of the use of animation in the future.

Animated content – the core of Metaverse

It goes without saying that animated video content is the most successful, time and money-efficient tool today. The uses of animation are almost endless, especially when it comes to a space like Metaverse, which is now becoming one of the most perspective market and business spaces.

Animated content informs and educates, guides and directs, and of course, sells!

Here is what animation does for Metaverse already:

Explainer Animation and CRM

Animated explainer content is simply irreplaceable when you need to guide a viewer and seamlessly convert them into a customer, boost the customer experience, etc.

Businesses and content creators also admit the importance of animation in multimedia, as it allows to design and explore Customer Relationships Management (CRM), SaaS, and apps that create a clear view of customers’ behavior, reactions, and demand.

Animation in Head-Up Display (HUD)

Mainly used as an integral part of video game tutorials, the concept of HUD became familiar to the whole world thanks to Marvel`s Iron Man franchise.

Today, HUD animation is seen by the designers and creators of Metaverse as one of the most potent fields for advertising and storytelling in Augmented Reality. It can easily be integrated into VR and MR tools and has endless commercial, informative, and customer experience potential.

Animation for Immersive Perception in a Metaverse

Metaverse is built using both Virtual and Extended reality, which allows you to integrate immersive perception animation into it and do wonders for your marketing campaign, educational project, etc.

The immersive experience is one of the uses of animation that actually makes Metaverse attractive for businesses today. It allows using various projections to create an impression that animated objects are moving in the #D space of a metaverse. Whether it is a virtual assistant, a tutorial, or an ad, immersive perception is one of the most efficient and leading roles of animation in Metaverse today.

Animated Kinetic Typography

It is another functional use of animation in multimedia for a Metaverse. Motion animation used for text messages that guide, inform, or set the mood may encourage communication or simply boost user experience leading to a stronger attachment and seamless conversion.

Final thoughts.

As you see, the role of Animation in Metaverse simply cannot be overrated. The animation creates the whole concept and turns it into what people and brands are looking for in an alternative space with an innovative approach to communication, business, and entertainment.

If you want to know more about the perspectives of animated content for your business and start developing your own successful animated video marketing strategy, make sure to contact Prayan Animation today! This team of innovative and passionate creators and developers is known for their original view on trends in video content and unconventional approach that has already helped hundreds of their clients worldwide stand out and leave competitors far behind.

January 20, 2023May 9, 2024

The most iconic Kidscreen Summit is here!

Are you on a quest to grow your business in 2023? Do you want to make meaningful industry connections in the kids’ entertainment sector?

Look no more….as Kidscreen Summit is back with a bang!

Kidscreen is a top international platform for those who work in the children’s entertainment industry. Their annual event, Kidscreen Summit gives participants the opportunity to discover business possibilities in new children’s film categories, network with key decision-makers, and stay abreast on significant topics and trends in the continuously evolving animation industry.

It’s a unique event that brings together creators, producers, distributors, and buyers of kids’ programming in one place for 4 days of meaningful pitching and myriad business networking opportunities. The conference will kick off with a high-level insight into the business of kids’ entertainment through interactive presentations, informative seminars, and panel discussions. Their online hub, KidscreenXchange offers users tools and opportunities to expand their business connections, collaborate, and pitch new ideas in a well-curated digital space till 28^th April, 2023.

It is a must-attend global market and conference where you can join reputed buyers, distributors, digital content creators, producers, and more to get that desired break in your sphere of business. A four-day dais to meet influential leaders globally with unparalleled business networking, learning, and inspiration.

So what can you expect through this signature event?

– One-on-one with buyers in 15-minute morning meetings.
– The industry’s most talented pitchers will examine your materials and provide guidance on how to deliver them with more punch during the meetings.
– 10-minute pitches with top broadcasters and investors who can greenlight your project.
– Experienced execs in specialty fields will be on hand to give you free advice and guidance.

Imagine struggling to get things done while creating the best films for 2-year-olds or a few good movies and trying so hard to score a good deal, attending such an event could be just what is needed to make those dreams come to life.

And yes, let’s not miss out on the connections and exposure that’s a part and parcel of this great event! Believe me, they are multifarious! Then put the stroke of luck and whole connection talks aside, how about the various insights and exposure to the latest animation techniques that are usually shared in these events? The summit is surely gonna be worth every penny you spend to purchase the fare ticket, isn’t it?

Maybe you as a director of movies for preschoolers could share ideas and get associated with big whales like Disney and Pixar in the animation industry.

Do you know the convivial element of this animation event? It’s literally fun-packed and is a form of retreat not only for animators but also producers and directors, where they can take their hands off creating movies for three-year-olds for a while, breathe, and let edification and new ideas flood in.

The delegates and sponsors of Kidscreen Summit 2023 are Animation Ireland, Animation from Spain, BBC Studios Kids & Family, Youtube, Canada Media Fund, Mainframe Studios, Senal News, Pipeline Studios, UK @Kidscreen and many more!

More than 2,200 delegates, attendees from 50+ countries, 900+ producers and distributors as well as 400+ kids content buyers and other prominent industry leaders pitched in the 2020 Kidscreen Summit. Not to mention, Prayan Animation Studio could reap the benefits here, that opened doors to new ventures!

Creators of films for 8-year-olds and everyone in the league will definitely get the whip hand through meetings, workshops, speed pitches, and matchmaking events conducted here in order to uncover new production, commission, and co-production opportunities.

So gear up, grab your animating weapons, and get ready to fight meaningful battles that could potentially change lives! It is unequivocally worth your time and money!

September 26, 2022May 2, 2024

The Best 10 Applications of Animation in Various Sectors

Best 10 Applications of Animation, 2d animation company in India.

Not so long ago, animation was mainly associated with entertainment. However, nowadays, more and more industries discover the advantages of animation and use it for various purposes: to raise awareness, draw attention, recruit and train staff, etc.

In this article, we shall discuss the 10 uses of animation in various fields and industries, which might have seemed revolutionary just a couple of years ago but have proven their efficiency today.

1. Marketing and Advertising

The main features of animation are that it is eye-catching and memorable and allows you to create any characters and scenery to make your advertising campaign most appealing and relatable for the target auditorium.

Mainly that is why marketing and advertising are among the first industries we think of talking about the modern use of animation.

2. Education

People tend to process and remember visual information up to 90% faster and better. It means that educational videos are an integral part of any studying or training process, whether we are talking about schools, professional training, or online courses.

The use of animation significantly improves the quality of reception for all sorts of viewers. Even the most complex topics can be explained in an engaging and relatable manner through animation, making it the #1 tool in modern education.

3. Simulations

There are lots of cases when professionals of different fields cannot be trained “in the field” right away because it can simply be dangerous. That is why the military, aviation, and numerous other industries discover various applications of animation today to train and upgrade their personnel.

Animated simulations allow us to safely work out different scenarios and help to build confidence and the necessary skills to deal with them in real life later on.

4. Medicine

Animation allows the revealing of human anatomy on a whole new level. It helps to see and thoroughly study details of our body, even those that cannot be seen with the naked eye.

Thanks to various applications of animation, medical students and professionals can now train and study complex, innovative methods and explain treatment procedures to patients, gaining their trust more easily.

5. Architecture and urban planning

One of the advantages of animation is that it allows one to predict and prevent possible problems and complications before they actually happen to cause damage and losses.

That is why animation is widely used in architecture and urban planning today. It helps to thoroughly visualize new buildings and make necessary adjustments to fit them into the landscape. Animation can also simulate various scenarios and help to choose proper materials and construction methods, predict the time frame, etc.

6. Entertainment

As we have already mentioned, entertainment has always been one of the main applications of animation. However, today the industry has evolved greatly. Animation allows all sorts of entertainment platforms to create more and more advanced products and attract viewers, giving them the thrill and action they have never seen before.

7. Data Visualisation

Animated visualization allows us to better comprehend even the most complex and advanced data. Using animation, various organizations can attract new donors and investors and provide them with detailed and clear reports about their current work and future perspectives.

It is a great way to promote scientific research, raise awareness and draw attention to humanitarian missions, help companies discover new markets and develop their operation, attract new investors and partners, etc.

8. Retail and e-commerce

The use of animation allows retail and e-commerce platforms to boost their sales, becoming more convenient and responsive for customers. Animation lets us show each product from various angles and “in motion,” offer customization options, and create virtual “fitting rooms” that allow clients to visualize the product in their life and interior, making an informed decision about the purchase.

9. Modern arts

Animation allows modern artists to “break the fourth wall” and create masterpieces using materials, colors, and tools that may be unavailable in the real physical world.

The use of animation lets us step beyond the laws of physics and allows us to develop modern art and art trade on a whole new level.

10. Gaming

Last but not least, animation is the foundation of the gaming industry. It helps to create characters and whole universes, giving gamers the thrill and excitement, they are looking for. It makes the gaming industry more competitive, encouraging studios to discover new horizons and provide their customers with a new level of visualization, activities, and scenarios with every new product.

Final thoughts

As you see, the animation is not all about cartoons and social media ads. It is a powerful tool that allows for the development of various industries, helping companies and organizations reach their goals and improve the lives of their customers and partners.

With the help of a professional team of animators and designers like Prayan Animation, you can easily boost your sales, build a competitive marketing campaign, raise awareness about your brand or research, and reach many other goals.

Contact Prayan Animation today and start discovering applications of animation for your industry or business, leaving competitors far behind.

August 26, 2022May 7, 2024

Know The Merit and Demerit: Custom Animation Video vs. Software Animated Video

Every business knows today that quality video content is the key to a successful marketing campaign. But is it worth it to address a custom animation video production company and invest in professionally made content when there is so much DIY software?

In this article, we shall talk about the actual difference between custom animation videos and videos anyone can make using special DIY software. Let’s discuss the Pros and Cons of every method so you can understand which fits your business and your goals better.

Custom and software animation – how is it made?

The main difference between a custom animation video and one you can create using DIY software is that in the first case, you hire a custom animation video production company, while the software works like Lego, letting you build your video out of pre-designed templates.

Let’s compare the creation process in both cases.

Custom Animation Video:

The script – The custom animation video production company team is writing a script for your future video. It is tailored according to your request, goals, custom audience, product peculiarities, and many other parameters;
Storyboard – Creation of characters, transitions, and other visual elements, the “atmosphere” of your video based on the brand’s image and style, corporate colors, etc.
Voiceover – A custom animation video production company provides you with several samples of voiceover so you can choose the one that fits your brand and your auditorium best;
Animation – Professional animators create the final video content using various software and tools.

Software Animated Video:

The Script – Instead of hiring a whole team of professionals, you create the script yourself based on what you know about your audience and how you want to present your product to them;
Animation – you pick the characters and other visual elements from the software’s library and then compose your video based on the proposed templates;
Voiceover – You may choose to hire a freelance professional voiceover or do it yourself, saving even more time and money.

Custom Animation Video vs. Software Animated Video – Pros and Cons

As you may have already noticed, both Custom Animation Video and Software Animated Video have their advantages and flaws. Let’s take a look at some important aspects that will help you make the final decision.

Budget – It is often the cornerstone, especially if we talk about small businesses and startups. Software-made video will definitely cost you much less. However, hardly can you expect the same commercial results as a professionally-made video would bring you;
Time – At first sight, it may seem like making the video yourself is faster. However, you may be surprised how much time and effort writing a script and doing the voiceover may actually take when you don’t have related experience. You’d better use that time and effort for your business and leave content creation to professionals;
Script – Writing the script yourself, you risk either ending up copying someone else’s ideas or creating something too complicated and unexpressive. The main advantage of hiring a custom animation video production company might be the fact that you receive a script that makes you stand out and speak to your audience clearly;
Branding – DIY animation software is pretty popular, which means that hundreds of businesses have already used the same templates and characters as you. Unfortunately, it also means that all your efforts will probably go in vain, and you risk getting lost in the crowd, remaining unnoticed by the potential customer;
Lead Generation – A team of custom animation video production companies has the necessary tools, knowledge, and experience to help you get the most return out of your video content, easily converting viewers into clients. The software gives you the most basic tools with no guidance on how to use them;
Creativity – Theoretically, we all know how pictures are painted, and houses are built. But it does not make us all artists and architects. The same is true for content creation. No matter how much you enjoy your social media profile, a commercial custom animation video requires the highest level of expertise, advanced tools, and knowledge to be successful.

Final thoughts

Using DIY animation software may seem like a great way to save time and money, but it may easily turn into a disaster as well.

If you really want to achieve your goals, get the most out of your video marketing campaign, and stand out among competitors, make sure to address a custom animation video production company like Prayan Animation.

With over 30 years of collective experience, knowledge of the latest trends, and true professional passion, Prayan Animation has helped hundreds of companies worldwide achieve their goals and boost their sales using the best animated video content.

Contact Prayan Animation today and see how a professionally made custom-animated video marketing campaign helps your business grow, develop, and get new customers every day.