role of animation in Advertising Archives • Page 2 of 4 • Prayan Animation

August 16, 2023September 1, 2023

The Evolution of Animation: A Look at the Most Influential Artists and Techniques

Animation, the art of bringing inanimate objects to life, has captivated audiences worldwide for over a century. What started as basic hand-drawn images has evolved into a sophisticated blend of creativity and technology, pushing the boundaries of storytelling and visual imagination. In this blog, we will take a fascinating journey through the evolution of animation, highlighting the most influential artists and techniques that have shaped the industry into what it is today.

Early Beginnings and Pioneers

The concept of moving visuals was first experimented with by inventors like Émile Reynaud and Thomas Edison in the late 19th century, and here is where animation got its start. However, it was the Lumière Brothers who truly revolutionized animation with their invention of the cinematograph in 1895, allowing for the projection of short films on a large screen. In these early days, animation was limited to simple frame-by-frame techniques. Still, visionaries like J. Stuart Blackton and Émile Cohl embraced the challenge of creating the first animated films.

The Disney Revolution

No exploration of animation’s history would be complete without mentioning the name Walt Disney. In 1928, Disney introduced the world to Mickey Mouse in “Steamboat Willie,” the first synchronized sound cartoon. This marked the birth of the animation studio that would go on to become a global entertainment powerhouse. Disney’s dedication to storytelling, character development, and innovation led to groundbreaking films like “Snow White and the Seven Dwarfs” (1937) – the first full-length animated feature film – and many more classics that followed.

The Golden Age of Hand-Drawn Animation

From the 1930s to the 1990s, hand-drawn animation ruled the roost. Studios like Disney, Warner Bros., and MGM produced an array of memorable characters and stories that captured the hearts of audiences worldwide. During this era, legendary animators like Chuck Jones, Tex Avery, and Hayao Miyazaki crafted iconic characters like Bugs Bunny, Daffy Duck, and Totoro, respectively. Hand-drawn animation flourished due to the meticulous attention to detail and the incredible artistry of these animators.

Stop-Motion Animation

While hand-drawn animation dominated the industry, another technique quietly made its mark – stop-motion animation. Pioneered by artists like Willis O’Brien (“King Kong”) and Ray Harryhausen (“Jason and the Argonauts”), stop-motion animation brought inanimate objects to life by capturing incremental movements frame by frame. This technique reached new heights of popularity with Tim Burton’s “The Nightmare Before Christmas” (1993) and Aardman Animations’ “Wallace & Gromit” series, showcasing the versatility and charm of stop-motion.

The Digital Revolution

The late 20th century witnessed a seismic shift in animation with the advent of digital technology. Pixar Animation Studios played a pivotal role in this revolution with the release of “Toy Story” in 1995 – the first-ever feature-length computer-animated film. Computer-generated imagery (CGI) opened up new avenues for animators, enabling them to create realistic characters and breathtaking worlds. Studios like DreamWorks Animation and Illumination Entertainment followed suit, further advancing CGI animation.

2D Animation and techniques

2D animation has left an indelible mark on the entertainment industry and has influenced numerous other art forms. It has inspired generations of animators, filmmakers, and artists to push the boundaries of storytelling and visual expression. In a world captivated by cutting-edge technology, the allure of 2D animation remains undiminished. With its vibrant colors, fluid movements, and distinct artistic styles, 2D animation evokes a sense of nostalgia and whimsy. It continues to be a beloved medium, reminding us of the magic that lies within hand-drawn creations.

3D Animation and Beyond

The 21st century saw a surge in 3D animation, with films like “Shrek,” “Frozen,” and “The Incredibles” captivating audiences with their stunning visuals and engaging stories. Technological advancements allowed for greater realism and attention to detail, pushing the boundaries of animation even further.

Moreover, advancements in virtual reality (VR) and augmented reality (AR) have also influenced the animation industry. VR has opened up new possibilities for immersive storytelling and interactive experiences, while AR has blurred the lines between animation and the real world, creating unique and engaging content.

Conclusion

The evolution of animation has been an extraordinary journey, marked by the ingenuity and creativity of countless artists and animators. From the hand-drawn wonders of early Disney classics to the cutting-edge CGI masterpieces of the present day, animation continues to evolve and captivate audiences worldwide. As technology advances, we can only imagine what the future holds for this dynamic and ever-changing art form. The influential artists and techniques discussed in this blog have shaped animation’s past, and the upcoming talents and innovations will undoubtedly shape its future in ways we can’t yet fathom. Let us celebrate the visionaries who brought imagination to life and look forward to the exciting possibilities that lie ahead in animation.

Image Source: Wikipedia

August 9, 2023September 29, 2023

Animation IP Explained: The Important Points You Need to Know

Let’s dive into the important points about Animation Intellectual Property (IP):

1. Definition of Animation IP:

Animation IP refers to the intellectual property rights associated with animated works, including cartoons, computer-generated animations, anime, and other forms of animated media. These rights are legally protected to ensure creators and owners have control over their works and can benefit from their creations.

2. Types of Animation IP Rights:

There are several types of IP rights that can be associated with animations:

Copyright: Copyright protects the original expression of an animated work, including its characters, storylines, artwork, and animation. It grants the creator exclusive rights to reproduce, distribute, display, and perform the work.
Trademarks: Trademarks protect recognizable symbols, logos, names, or other identifiers associated with an animated work, such as the name of a show or a character.
Patents: While less common in animation, certain animation-related technologies or processes may be patentable, such as new animation software or techniques.

3. Duration of Protection:

Copyright protection for animation typically lasts for the life of the creator plus 70 years, or a set number of years from the date of publication, depending on the country. Trademarks can be renewed indefinitely as long as they are actively used and defended.

4. Originality and Derivative Works:

Animation IP is based on originality. Once a creator fixes their animation in a tangible form (like a video or drawing), it is automatically protected by copyright. However, creating derivative works based on existing animations (e.g., spin-offs, adaptations) may require permission from the original IP holder.

5. Licensing and Distribution:

Creators and animation studios can license their IPs to other parties for various purposes, such as merchandise, video games, or theme park attractions. Licensing agreements define how the IP can be used and how the revenue is shared.

6. Infringement and Enforcement:

If someone uses animation IP without permission or in a way that violates the rights of the IP owner, it is considered an infringement. The IP owner can take legal action to enforce their rights and seek damages or injunctions against the infringing party.

7. International Considerations:

Animation IP protection varies from country to country. Creators may need to file for protection in multiple jurisdictions to ensure their rights are upheld globally.

8. Fair Use and Parody:

Some uses of animation IP may fall under “fair use” or “parody” exceptions, allowing limited use without permission for purposes such as commentary, criticism, or satire. However, these exceptions are often complex and can vary by jurisdiction.

9. Collaborations and Contracts:

When multiple parties are involved in creating an animated work, clear contracts should outline each party’s rights and responsibilities regarding the IP. This is essential to avoid disputes later on.

10. Registering IP:

While copyright protection is automatic, registering animation IPs with relevant government agencies can provide additional legal benefits, making it easier to enforce rights and claim damages in case of infringement.

Remember, animation IP is a valuable asset for creators and studios alike, and understanding these points can help protect their creative works and commercial interests. However, IP law can be intricate, and seeking legal advice from an intellectual property attorney is always recommended for specific cases and concerns.

May 22, 2023May 22, 2023

5 2D Animation Hacks You Need to Know Now

2D is one of the most popular and versatile animation techniques today. It is used for cartoons and animated movies as well as commercial video content, ads, explainer videos, and much more!

Quality video content can significantly increase the conversion of your marketing campaign, attract new followers, and make your brand more recognizable. And 2D animation turns out to be the most efficient and versatile type of such content. That is why more and more brands, businesses, and organizations seek quality 2D animation services today.

The world of 2D animation is fraught with various hacks and animation methods that turn flat, lifeless sketches into impressive, realistic, and relatable video content.

Let’s go over some of them with creators from Prayan Animation – one of India’s leading 2D animation studios.

Plan every detail and stay in control

As simple as 2D animation may seem, at first sight, it is one of the most complicated animation techniques in multimedia. In fact, it is pretty easy to get carried away in the process and fail to create distinctive and relatable characters.

Make sure to plan everything thoroughly, from color patterns and style to every scene and movement. Which features should be emphasized in each character? Why do they need to move in a certain manner? Which message are you translating through the animated video?

It is best to make notes and discuss every detail, especially when you address 2D animation services.

Emotional attachment

Experts say that 2D animation is so efficient among various audiences mainly because it manages to create certain emotional attachments. In other words, it is most expressive, engaging, and not boring.

Facial expression and body language are most important in this case. Don’t be afraid to exaggerate gestures, movements, and facial expressions; make characters intense and recognizable; that is the best way to make a viewer notice and remember your content and therefore, your message.

Good 2D animation works even without a voiceover

Ask your 2D animation services provider to show the finished visuals without the voiceover. It is best to show it to someone who does not originally know what the video is supposed to be about. If the message is mostly clear and understandable even without narration, and the characters are expressive and relatable enough, then your 2D animation is a success.

Don’t get lost in clean-ups

We all know that the original customer’s requests and the final product released after all the adjustments and clean-ups rarely have much in common. However, it is essential to stick to the original ideas and concepts whether you order or provide 2D animation services.

At the same time, the clean-up stage helps to get rid of extra details and make the final video the most eloquent and efficient. You may want to go through this phase several times, but make sure to keep the original notes and briefs in sight to avoid getting carried away.

There are no unimportant details

Last, but not least, take a look at the big picture. Make sure that the whole content is made using matching animation techniques. See that the animation methods look harmonic and homogeneous even if a big team of animators was working on your 2D animation services.

There are no unimportant details in animation, and every small deviation will look like an alien body and destroy the whole atmosphere if you miss it.

Final thoughts

2D animation is not as “flat” as some may think. It is a versatile and multifunctional animation method that can serve all sorts of purposes: from entertainment to education and marketing.

Do you want to learn more about 2D animation and its benefits for all sorts of video content strategies? Or maybe you are looking for the best 2D animation services? Contact Prayan Animation. This studio has more than a decade of experience in working with all sorts of illustration and animation techniques and also has helped multiple brands and content creators worldwide discover and embrace the benefits and secrets of 2D animation.

March 9, 2023May 20, 2024

A secret recipe to decode a successful Animation project!

Quality video content, especially animated content, is the key to success in the modern world driven by media and communication. Animation production has grown into a huge industry with limited applications that invent and master new tools and technologies every day.

However, just like any other trend, the use of animated content is becoming more and more competitive, making it harder to create a truly successful animated project that will hit its goal.

In this article, we shall explain how to easily decode a successful animation project and walk you through the essential animation production steps to help you get the most out of it and the opportunities it offers.

Stick to your Animation Technique

Eye Roll By Lucas via Giphy

Integrity is vital for a successful animation video. Follow through the 2D animation steps if this is what you choose to make sure that the visuals are seamless.

However, with all the limitless possibilities of the modern motion graphics process, try to limit your animation techniques and stick to signature aesthetics.

Not only will it help you easily work out your signature style, but it is also a great way to save time and money on animation production.

Set the Tone with a Tune

Loop Mood By Noelia via Giphy

Successful animation is not all about visuals. The atmosphere and the emotions it encourages are created by other elements as well. A soundtrack is extremely important if you want to create a successful animation project.

Sometimes creators pick the soundtrack when the animation production is almost over. In other cases, music can even be the inspiration for the whole project. However, music and sound effects are extremely important. They make your video content catchy and memorable.

Stake on visual puns

Obey Me via Giphy

Animated videos are so successful because they are relatable, digestible, and simply… fun! That is why a successful animation process is all about visual puns rather than long dialogues. These short and sometimes random moments add humor and action, keeping the viewers` attention.

Short Gags make it Lively

Prank Hit by Aum via Giphy

Whether your animation video is meant for entertainment, marketing, or education, adding short gags to the scripts during the animation production is a great idea. Whitty and memorable jokes add dimension to the character, classic “knock-knock” -er will lighten the mood and a specific joke with professional slang works great for explainer videos, making them more relatable and digestible.

Find the best Animation Studio for your Project.

When choosing your animation studio, make sure to check out our portfolio and contact us to find out whether our aesthetics and experience correlate with the needs and goals of your animation project.

For example, Prayan Animation Studio lets you see the whole range of our services and previous projects on our website, communicate with the artists, and discuss the project thoroughly before putting it to work.

Keeping a grip on the latest trends in animation, the artists and designers of Prayan Animation Studio prefer to create unique products instead of following mainstream concepts. It allows us and our customers to stand out in the competition, offering viewers truly original and successful animated content.

January 20, 2023May 9, 2024

The most iconic Kidscreen Summit is here!

Are you on a quest to grow your business in 2023? Do you want to make meaningful industry connections in the kids’ entertainment sector?

Look no more….as Kidscreen Summit is back with a bang!

Kidscreen is a top international platform for those who work in the children’s entertainment industry. Their annual event, Kidscreen Summit gives participants the opportunity to discover business possibilities in new children’s film categories, network with key decision-makers, and stay abreast on significant topics and trends in the continuously evolving animation industry.

It’s a unique event that brings together creators, producers, distributors, and buyers of kids’ programming in one place for 4 days of meaningful pitching and myriad business networking opportunities. The conference will kick off with a high-level insight into the business of kids’ entertainment through interactive presentations, informative seminars, and panel discussions. Their online hub, KidscreenXchange offers users tools and opportunities to expand their business connections, collaborate, and pitch new ideas in a well-curated digital space till 28^th April, 2023.

It is a must-attend global market and conference where you can join reputed buyers, distributors, digital content creators, producers, and more to get that desired break in your sphere of business. A four-day dais to meet influential leaders globally with unparalleled business networking, learning, and inspiration.

So what can you expect through this signature event?

– One-on-one with buyers in 15-minute morning meetings.
– The industry’s most talented pitchers will examine your materials and provide guidance on how to deliver them with more punch during the meetings.
– 10-minute pitches with top broadcasters and investors who can greenlight your project.
– Experienced execs in specialty fields will be on hand to give you free advice and guidance.

Imagine struggling to get things done while creating the best films for 2-year-olds or a few good movies and trying so hard to score a good deal, attending such an event could be just what is needed to make those dreams come to life.

And yes, let’s not miss out on the connections and exposure that’s a part and parcel of this great event! Believe me, they are multifarious! Then put the stroke of luck and whole connection talks aside, how about the various insights and exposure to the latest animation techniques that are usually shared in these events? The summit is surely gonna be worth every penny you spend to purchase the fare ticket, isn’t it?

Maybe you as a director of movies for preschoolers could share ideas and get associated with big whales like Disney and Pixar in the animation industry.

Do you know the convivial element of this animation event? It’s literally fun-packed and is a form of retreat not only for animators but also producers and directors, where they can take their hands off creating movies for three-year-olds for a while, breathe, and let edification and new ideas flood in.

The delegates and sponsors of Kidscreen Summit 2023 are Animation Ireland, Animation from Spain, BBC Studios Kids & Family, Youtube, Canada Media Fund, Mainframe Studios, Senal News, Pipeline Studios, UK @Kidscreen and many more!

More than 2,200 delegates, attendees from 50+ countries, 900+ producers and distributors as well as 400+ kids content buyers and other prominent industry leaders pitched in the 2020 Kidscreen Summit. Not to mention, Prayan Animation Studio could reap the benefits here, that opened doors to new ventures!

Creators of films for 8-year-olds and everyone in the league will definitely get the whip hand through meetings, workshops, speed pitches, and matchmaking events conducted here in order to uncover new production, commission, and co-production opportunities.

So gear up, grab your animating weapons, and get ready to fight meaningful battles that could potentially change lives! It is unequivocally worth your time and money!

January 17, 2023May 14, 2024

Importance of custom-made animated wishes during festive seasons

Still in the Holiday vibe? While you are making plans for the vacation or mentally spending your Christmas bonus money, business owners worldwide ask the same question every year – is it that important to create and send those corporate greeting cards every year?

After all, they will probably get lost in an avalanche of similar messages from other businesses and won`t mean much for the person themselves, while the business will have to spend a certain amount of time, money, and effort again!

It is not entirely true. In this article, we shall talk about the true effect and purpose of those corporate festive holiday greetings and ways you can make it most efficient and least expensive with the help of a studio that will create animated wishes this festive season.

Why create custom-made festive greetings at all?

Those seasonal festive holiday cards and greetings have huge marketing potential. It is not only a chance for your business to remind of itself and express care and gratitude to regulars but also a wonderful opportunity to engage them in a new conversation, present a new product or service, and encourage them to put your brand into their holiday shopping list.

And, yes, your customers will get tons of festive greetings from hundreds of other businesses during these couple of weeks, but it is just another great way to humanize your business and make them point out that you are more than another soulless corporate machine.

What are custom-made animated wishes, and what makes them so great for your business?

Now that you know what those Christmas festive holiday greetings can do for your business, it is time to think about how to do it in the best manner.

Animated video content is widely known as the most efficient marketing tool today. So why not use it and send out custom-made animated wishes this year?

Here are only some benefits of such an approach to festive greetings:

Original and engaging – time to remind your customers just how smart, creative, and original you are. Send custom-made animated greetings and stand out among all those faceless seasonal spam messages they will get at the same time;
Chance to go viral again – Creating original animated festive videos is your chance to get free promotion through multiple likes and shares in messengers and social media;
Savings – traditional paper greeting cards are time and money-consuming. Not to mention the environmental aspect that is becoming more and more important for customers today. Custom-made animation will save you a great deal of money and energy while being able to cover a vast auditorium. And, of course, it is the most eco-friendly approach to festive greetings;
Time-efficient – addressing a professional animation studio will also save your company a great deal of time. A team of artists and creators will develop original customized animated wishes for every group of your customers and help you incorporate some promotional and branding messages into those festive greetings on request, making them a powerful marketing tool.

Conclusion

The holiday season is the best time to advertise, connect with your regular and potential customers, and promote among a huge audience that is mentally ready to spend some extra money during the period. However, you need to stay original and avoid looking too “commercial” during the festive holiday.

Custom-made animated wishes are a great chance to kill all those birds with one stone and stand out among competitors. Do you want to create original, engaging, and memorable festive greetings for your brand? Contact Prayan Animation today! Here you will find a team of creative professionals who help businesses worldwide build original animated video marketing campaigns, animated characters, and promotional content, including seasonal festive wishes. With their help, your business will stand out of the crowd even in the middle of the Holiday rush and definitely get into thousands of holiday shopping lists worldwide.

September 26, 2022May 2, 2024

The Best 10 Applications of Animation in Various Sectors

Best 10 Applications of Animation, 2d animation company in India.

Not so long ago, animation was mainly associated with entertainment. However, nowadays, more and more industries discover the advantages of animation and use it for various purposes: to raise awareness, draw attention, recruit and train staff, etc.

In this article, we shall discuss the 10 uses of animation in various fields and industries, which might have seemed revolutionary just a couple of years ago but have proven their efficiency today.

1. Marketing and Advertising

The main features of animation are that it is eye-catching and memorable and allows you to create any characters and scenery to make your advertising campaign most appealing and relatable for the target auditorium.

Mainly that is why marketing and advertising are among the first industries we think of talking about the modern use of animation.

2. Education

People tend to process and remember visual information up to 90% faster and better. It means that educational videos are an integral part of any studying or training process, whether we are talking about schools, professional training, or online courses.

The use of animation significantly improves the quality of reception for all sorts of viewers. Even the most complex topics can be explained in an engaging and relatable manner through animation, making it the #1 tool in modern education.

3. Simulations

There are lots of cases when professionals of different fields cannot be trained “in the field” right away because it can simply be dangerous. That is why the military, aviation, and numerous other industries discover various applications of animation today to train and upgrade their personnel.

Animated simulations allow us to safely work out different scenarios and help to build confidence and the necessary skills to deal with them in real life later on.

4. Medicine

Animation allows the revealing of human anatomy on a whole new level. It helps to see and thoroughly study details of our body, even those that cannot be seen with the naked eye.

Thanks to various applications of animation, medical students and professionals can now train and study complex, innovative methods and explain treatment procedures to patients, gaining their trust more easily.

5. Architecture and urban planning

One of the advantages of animation is that it allows one to predict and prevent possible problems and complications before they actually happen to cause damage and losses.

That is why animation is widely used in architecture and urban planning today. It helps to thoroughly visualize new buildings and make necessary adjustments to fit them into the landscape. Animation can also simulate various scenarios and help to choose proper materials and construction methods, predict the time frame, etc.

6. Entertainment

As we have already mentioned, entertainment has always been one of the main applications of animation. However, today the industry has evolved greatly. Animation allows all sorts of entertainment platforms to create more and more advanced products and attract viewers, giving them the thrill and action they have never seen before.

7. Data Visualisation

Animated visualization allows us to better comprehend even the most complex and advanced data. Using animation, various organizations can attract new donors and investors and provide them with detailed and clear reports about their current work and future perspectives.

It is a great way to promote scientific research, raise awareness and draw attention to humanitarian missions, help companies discover new markets and develop their operation, attract new investors and partners, etc.

8. Retail and e-commerce

The use of animation allows retail and e-commerce platforms to boost their sales, becoming more convenient and responsive for customers. Animation lets us show each product from various angles and “in motion,” offer customization options, and create virtual “fitting rooms” that allow clients to visualize the product in their life and interior, making an informed decision about the purchase.

9. Modern arts

Animation allows modern artists to “break the fourth wall” and create masterpieces using materials, colors, and tools that may be unavailable in the real physical world.

The use of animation lets us step beyond the laws of physics and allows us to develop modern art and art trade on a whole new level.

10. Gaming

Last but not least, animation is the foundation of the gaming industry. It helps to create characters and whole universes, giving gamers the thrill and excitement, they are looking for. It makes the gaming industry more competitive, encouraging studios to discover new horizons and provide their customers with a new level of visualization, activities, and scenarios with every new product.

Final thoughts

As you see, the animation is not all about cartoons and social media ads. It is a powerful tool that allows for the development of various industries, helping companies and organizations reach their goals and improve the lives of their customers and partners.

With the help of a professional team of animators and designers like Prayan Animation, you can easily boost your sales, build a competitive marketing campaign, raise awareness about your brand or research, and reach many other goals.

Contact Prayan Animation today and start discovering applications of animation for your industry or business, leaving competitors far behind.

July 30, 2022May 6, 2024

10 NFT TRENDS TO WATCH OUT FOR IN 2022

In a matter of just a couple of years, NFT design art has made a great leap from a total novelty to an incredibly vast industry.

Moreover, NFT found ways to incorporate the already functioning industries and investment methods. Just like this, we see NFTs in fundraising, real estate, the stock market, etc.

However, instead of diluting inside those well-established fields, becoming nothing more than a part of them. NFTS design art continues to develop, gaining its own trends, recognizable patterns, and innovative approaches every year.

In this article, we shall go over the 10 hottest NFT trends in 2022 together with the artists from Prayan Animation – the most famous NFT art creators in India.

NFT comes to fashion

The fashion industry is not all about clothing and accessories. It is also one of the biggest art markets in the world. Luxury brands, as well as mass-market names, regularly create collectibles and limited edition items and collections that become just as sought after among fashionistas as fine art masterpieces.

NFT art design allows fashion brands to create unique pieces and present them to the largest auditorium, using platforms like the recent Metaverse Fashion Week (MVFW).

NFT avatar industry

NFT design art allows one to create and own a wide-image brand and earn money from it. From the point that an artist or group of designers create a concept of an NFT avatar, they can set it free, allowing users to create their own interpretations of the same theme, and popularize it, while the original NFT art design creators continue making money.

NFTs in the gaming community

Tokenization in the gaming industry has also become one of the hottest trends in NFT art design. Today, NFT art creators in India and all over the world are using tokenization to provide access to a particularly exclusive gaming community and create and promote items within a particular game that, from now on, can have actual value and turn to be a profitable investment.

NFTs in the Metaverse

Taking online communication and interactions to a whole new level, NFT art design not only helps to verify and broaden the Metaverse but creates actual value for virtual possessions, art pieces, and estate. NFT art creators allow you to have ownership in the metaverses and get rewards for it just like you would in real life.

NFTs in Music

Music is another art form that has discovered and adopted tokenization today. NFT music labels can become a new step in the industry’s evolution that will provide even better protection of copyright and turn music into a form of investment for an auditorium.

NFTs come into real life.

Pretty ironic for the primary idea of NFTs, the so-called RLE (Real Life Experience) is becoming an integral part of the NFT art design industry.

Several secret parties took place all over the world in 2022, collecting cutting-edge artists and holders as well as social media influencers and performers like Chris Rock and others.

NFT Personalities

The idea of virtual artists and personalities is fairly new. Music bands like Gorillaz and various K-Pop stars have already embraced this image-building opportunity.

However, personal NFT art design is a much broader story. Those are artists, business people, experts, and just random slobs who have emerged and exist entirely in blockchain, taking over the industry.

NFT in movies and entertainment

NFTs seem to have plans of taking over Hollywood someday. The first NFT series and sitcoms are already emerging. When you purchase an NFT of a certain movie, series, comic book, etc., you automatically get access to advance materials, merchandise, and a chance to make money on the project in the future like you are one of the producers.

NFT Branding

The fashion industry is not the only one where brands explore the NFT art design and its opportunities.

What would you say if you could own a certain flavor of your favorite chip brand? NFT design has become an integral part of the branding strategies of the world’s leading companies from merely any market segment.

Social Media also wants a piece.

After a long period of speculations and rumors, social media seems to finally confirm their interest in the NFT art design and its perspectives. For example, Twitter is seriously considering the opportunity of creating an NFT marketplace on its platform, where the purchased art pieces can be used as avatars and have a special frame or chape that will distinguish an NFT owner from other users.

Conclusion

NFTs are breaking the fourth wall, providing perspectives for merely every industry and its investors. NFT art designs are now a means of promotion, crowdfunding, investment, and a means to give actual value to virtual items and achievements.

The best NFT art creators in India, such as Prayan Animation, have already participated in introducing NFT art designs into new fields and creating trends that will, in many ways, determine the way we see investment and collaboration in the future.

Do you want to discover and get the most out of NFT art design trends for your business or investment? Contact Prayan Animation today! These NFT art creators in India are among the designers and visionaries who not only work on the cutting edge of NFT art but also contribute to the creation of new trends, allowing their customers to get the most out of them.

May 28, 2022May 9, 2024

What makes cartoon marketing videos popular, and how to use them?

Video content is an integral part of any modern marketing campaign. It is an original and engaging way to speak of your brand, service, or product, draw viewers` attention, and easily convert them into customers.

However, cartoon marketing videos take all those benefits to a whole next level. That is why more and more brands from all sorts of industries and niches choose to address the best animation companies in India to develop their own animated video marketing campaigns.

In this article, we shall talk about why the business community sees cartoons as the most powerful marketing tool today and give at least 5 reasons for your brand to adopt cartoon marketing videos in your promotion strategy.

The easiest way to go viral

The development of modern social media and online communication gives a chance for any person or business to become world-famous literally overnight. Just one post that hits the spot and gets enough shares can seal your name in the Internet’s Hall of Fame.

However, it is getting harder every day to get notices with all that various content people have to scrape through every day.

The efficiency of videos is scientifically proven as people naturally absorb 90% more information from visuals than they do from text or audio. But cartoon marketing videos are also engaging, heart-warming, and fun. It raises the chances of an animated post getting shares and, therefore, your business going viral.

Original personalized videos

Artists from Prayan Animation is India’s best animation company with hundreds of business customers worldwide admitting that cartoons are the simplest way to be original and create unique personalized content.

You can adjust your animated marketing videos for a different auditorium, create unique characters that will always be associated with your brand, and connect with viewers on a very personal level.

Efficient and budget-friendly marketing

Cartoon marketing videos are much more cost-effective than live video content. And it saves you a lot of time too. An animation company in India like Prayan Animation will create each character exactly the way you want to see them and set the color palette, visual effects, and mood without you having to waste time and money on casting, props, stunt actors, etc.

It is also much easier and cheaper to make any kind of changes in animated videos if something does not come out the way you imagined, or you want to adjust it for different viewers.

Simple to the complex

Cartoon marketing videos are the best way to talk about complicated matters in the simplest, most digestible way. It gives viewers an impression that they made an informed decision choosing your product or services and significantly boosts the overall satisfaction rate.

Conversation mode

Animation is the easiest way to engage a viewer in a conversation, create an impression that you know their pains, and give the exact answers they are looking for.

The same information given through a Q&A text format is likely to be missed or ignored entirely, while a cartoon video keeps the viewer engaged and always has a higher response rate.

Final thoughts

Cartoon marketing videos are the most versatile and powerful marketing tool today. It can be adapted for any kind of business and its auditorium while touching the same strings that make us pay attention, get engaged, remember, and use the information we receive.

Prayan Animation is India’s best animation company has created and adapted numerous cartoon marketing campaigns for all kinds of businesses and non-profits, helping them to get noticed, widen their auditorium, and quickly turn viewers into customers and investors.

Contacting this animation company in India today, you guarantee that your brand will get ahead of the competition and become the hallmark of the industry and the most recognizable name in your niche in the observable future.