Art of business storytelling Archives • Prayan Animation

October 11, 2023October 12, 2023

The Secrets of Animation: A Behind-the-Scenes Look at the Art Form

Animation is an extraordinary art form that has captivated audiences for decades. From classic hand-drawn animations to the cutting-edge computer-generated imagery (CGI) we see today, animation brings characters and stories to life in ways that traditional filmmaking cannot. However, have you ever wondered about the secrets behind the creation of these animated masterpieces? In this blog, we will take you on a behind-the-scenes journey to uncover the hidden techniques, creativity, and dedication that go into making animation magic happen.

Conceptualization and Storyboarding

Every great animated film starts with an idea. Whether it is a whimsical tale or an epic adventure, the first step is to develop a compelling story. Animators work closely with writers, directors, and storyboard artists to visualize the narrative. Storyboarding is a crucial stage where key scenes are drawn, providing a blueprint for the animation process. These sketches help determine camera angles, character movements, and overall composition, ensuring that the story unfolds seamlessly.

Character Design and Development

One of the most critical aspects of animation is the creation of memorable characters. Animators collaborate with concept artists to bring these characters to life. They consider physical attributes, personalities, and backstories, paying attention to the smallest details. Each character’s design reflects their individuality, making them relatable and engaging for the audience. From Mickey Mouse to Elsa, character design is an essential component that leaves a lasting impression.

Animation Techniques

Animation involves manipulating objects or characters in a sequence of frames to create the illusion of motion. While the techniques have evolved over time, the principles remain the same. Traditionally, hand-drawn animation required artists to painstakingly draw each frame, while stop-motion animation involved physically moving objects between frames. Nowadays, digital animation dominates the industry. Techniques like 2D and 3D animation, motion capture, and rotoscoping have revolutionized the field, allowing for more complex and visually stunning animations.

The Role of Technology

Advancements in technology have significantly impacted the world of animation. Computer-generated imagery (CGI) has opened up new possibilities, offering more realistic visuals and seamless integration of live-action footage with animated elements. Software like Autodesk Maya, Adobe Animate, and Pixar’s proprietary tools enable animators to create intricate worlds and stunning effects. However, despite the reliance on technology, the key to successful animation remains the skill and creativity of the artists behind the screens.

Sound Design and Music

Animation isn’t just about visuals; it’s also about sound. Sound designers and composers play a crucial role in enhancing the animation experience. From creating sound effects to composing original scores, they breathe life into the visuals, adding depth and emotion to every frame. The right sound design and music can evoke powerful emotions, making the animated world more immersive and captivating.

Collaboration and Iteration

Animation is a highly collaborative process that involves the collective effort of various teams. From animators and storyboard artists to voice actors and editors, each person contributes their unique talents to bring the project to fruition. This collaborative nature allows for constant iteration and improvement. Animators review and refine their work based on feedback from colleagues and directors, ensuring that every frame is polished and aligns with the artistic vision.

Conclusion

Animation is a remarkable art form that seamlessly blends creativity, technology, and storytelling. The secrets behind animation lie in the meticulous planning, character development, animation techniques, technological advancements, and collaborative efforts of talented individuals. The magic on the screen is a result of countless hours, attention to detail, and a deep passion for the craft. So, the next time you watch an animated film or series, take a moment to appreciate the incredible work happening behind the scenes, giving you the gift of a fantastical and unforgettable visual experience.

October 9, 2023October 9, 2023

The Top 10 Animation Studios in France: Creating World-Class Animation

France has long been a hub for artistic and creative expression, and its animation industry is no exception. The country boasts a rich history of animation, dating back to the early 20th century. Today, French animation companies are recognized globally for their innovation, storytelling prowess, and captivating visual style. In this blog, we will explore the top 10 animation studios in France that have consistently pushed the boundaries of animation and produced world-class content.

Illumination Entertainment

Illumination Entertainment is one of the most well-known animation studios in France. Renowned for creating hit franchises like “Despicable Me,” “The Secret Life of Pets,” and “Sing,” this studio is a powerhouse of creativity and entertainment. With a focus on family-friendly stories and endearing characters, Illumination has won the hearts of audiences worldwide.

Studio Ghibli (French Branch)

Originating from Japan, Studio Ghibli needs no introduction to animation enthusiasts. The French branch of Studio Ghibli has played a crucial role in producing French-language versions of their iconic films. Their work includes masterpieces like “Spirited Away,” “My Neighbor Totoro,” and “Princess Mononoke,” which have left a profound impact on both children and adults.

Mac Guff (a division of Illumination Mac Guff)

Mac Guff, now a part of the Illumination Mac Guff group, has made significant contributions to the animation industry. They are known for their exceptional visual effects and high-quality animation work. The studio has been involved in various international projects, including “The Lorax” and “Despicable Me 2,” showcasing their technical expertise and creativity.

Xilam Animation

Xilam Animation is synonymous with vibrant and quirky animation. The studio has garnered a reputation for its 2D animation style, evident in series like “Oggy and the Cockroaches,” “Zig and Sharko,” and “Mr. Magoo.” With a knack for humor and inventive storytelling, Xilam has established a global following.

TeamTO

TeamTO is an innovative animation studio that has produced a diverse range of content. From the visually stunning “Angelo Rules” to the 3D animated “Mighty Mike,” the studio consistently delivers top-notch storytelling and animation quality. TeamTO’s ability to adapt to various genres sets them apart as a versatile and dynamic animation studio.

Miyu Productions

Miyu Productions is a French animation studio that stands out for its artistic approach to storytelling. With a focus on short films, music videos, and commercials, the studio has garnered critical acclaim for its unique and visually appealing creations. Miyu Productions fosters emerging talent and encourages experimental animation styles.

Prima Linea Productions

Prima Linea Productions is a studio that embraces diverse animation techniques, ranging from 2D to stop-motion. Their exceptional work can be witnessed in projects like “The Red Turtle,” “Louise by the Shore,” and “The Prodigies.” The studio’s dedication to pushing the boundaries of animation has earned them international recognition.

Futurikon

Futurikon is a studio known for its socially conscious and educational animation. Their iconic series “Minuscule” showcases a mix of CGI and live-action, exploring the world of insects in a charming and captivating manner. Additionally, Futurikon’s projects often address important themes and global issues, making them a respected animation studio worldwide.

Laika/house (French Branch)

Laika/house, a French branch of the renowned American animation studio Laika, has contributed significantly to the animation landscape in France. Their innovative stop-motion films, like “Coraline” and “Kubo and the Two Strings,” have received critical acclaim and praise for their meticulous craftsmanship.

Folimage

Folimage is a studio celebrated for its artistic and visually stunning productions. With an emphasis on originality and creativity, their portfolio includes the Academy Award-nominated “A Cat in Paris” and the acclaimed “Phantom Boy.” Folimage continues to produce thought-provoking and captivating content.

Conclusion

The animation studios in France have demonstrated time and again that they are at the forefront of creativity, storytelling, and artistic expression. From beloved family-friendly franchises to thought-provoking short films, these studios have consistently produced world-class animation that resonates with audiences globally. As the animation industry continues to evolve, we can expect even more groundbreaking work from these esteemed studios in the future.

June 13, 2023July 6, 2023

Tobor The Movie | Super Sema Season 3

Lights, camera, action! The eagerly awaited Super Sema Season 3 is just around the corner, bringing with it the highly anticipated feature film, Tobor: The Movie. In this blog post, we delve into the exciting world of Tobor the robot and his dreams of becoming a movie star. Join us as we explore the challenges faced by Tobor and the creative genius of Super Sema Productions in their quest to turn Tobor’s film into a blockbuster hit that captivates audiences worldwide.

Tobor’s Dream Shattered: A Movie Flop

Tobor, the lovable robot sidekick of Super Sema, has always been fascinated by the magic of the silver screen. With dreams of becoming a beloved movie star, Tobor ambitiously sets out to create his own film. He takes on the roles of creator, director, and sole actor in Tobor: The Movie. However, despite his best efforts, the film fails to impress audiences and falls flat at the box office.

Super Sema Productions to the Rescue

Undeterred by the initial setback, Super Sema Productions, led by the talented young inventor Sema, steps in to salvage Tobor’s movie-making dreams. Armed with her technological prowess, Sema hatches a plan to technovate a little movie-making magic and give Tobor’s film a much-needed boost. With the support of her friends and the resources at her disposal, Sema is determined to turn Tobor’s film into a must-see hit.

Enter Super Sema Season 3: A Journey of Creativity and Friendship

As Super Sema Season 3 unfolds, viewers will be taken on a thrilling journey filled with creativity, friendship, and the power of teamwork. The season delves into the behind-the-scenes efforts of Super Sema Productions to transform Tobor’s lackluster movie into something truly extraordinary. Along the way, Sema and her friends encounter numerous challenges, learning important lessons about resilience, determination, and the value of collaboration.

Technovation at its Finest

Super Sema Productions showcases their technovation skills, combining cutting-edge technology with creative storytelling to breathe new life into Tobor’s movie. Sema’s inventive mind devises innovative techniques to enhance the film’s visual effects, create captivating scenes, and engage audiences on a whole new level. Through their ingenious use of technology, Super Sema Productions takes Tobor’s film from being a flop to a blockbuster sensation.

The Power of Friendship and Teamwork

As Tobor’s movie undergoes a transformation, the bond of friendship and teamwork strengthens among Sema and her companions. Together, they overcome obstacles, harness their individual strengths, and bring their collective vision to life. Super Sema Season 3 beautifully highlights the importance of collaboration and supporting one another in the pursuit of a shared goal.

Super Sema Season 3 immerses viewers in an exciting journey that teaches important lessons about never giving up, embracing innovation, and the strength found in unity.

So, grab some popcorn, settle into your seats, and get ready for a remarkable cinematic adventure as Tobor and Super Sema Productions dazzle audiences with their ingenuity and passion in Tobor: The Movie.

March 31, 2023March 31, 2023

Glow with Firefly – Adobe’s AI-generated co-pilot

Adobe has now officially entered the generative AI space with Firefly. The company intends to increase the productivity of creators working on projects by implementing AI-based features, while also enabling new users to create various kinds of visual material.

One of the very first features is that you’re able to change the composition of an image with a simple text prompt. As a Photoshop user, it must be a bit difficult, especially for a beginner. For example, if we enter “change scene to winter” and click Generate, it immediately modifies the image with 3 different compositions to choose from; which means the user interface allows us to be more creative.

Software like Mid Journey and Dali 2 is more confusing to the average user since you need to fine-tune and tweak things a bit differently but in Adobe Firefly with just a single click you can obtain your stylistic outputs.

Secondly, we can Generate Similar Brushes and change the texture of certain products, add water, etc. Another cool option in Firefly is Generating Templates from a mood board which definitely disrupts Canva. In fact, one can highlight an image and generate variations. Thirdly, we can merge seamlessly so that the background looks perfect with no real distortion, and that too with an easy UI with a Refresh button and 3 options right in the center.

The AI models in the Adobe Firefly family of creative generative models are intended to improve the creative process for producers, designers, and artists. It provides possible applications in digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modelling and enables users to produce extraordinary content using common language. Firefly seeks to give creators useful advantages, improve workflows, and provide AI tools designed especially for creative requirements. This art tool assures accountability and transparency in generative AI.

To access the Adobe Firefly Beta version:-

1.      Visit the Adobe Firefly website at firefly.adobe.com
2.      At the right corner of the screen, select the Request Access button.
3.      You will then be taken to a website where you may fill up your information, including name, email address, nationality, and other details, known as the Adobe Firefly Invite Request.
4.      You can, at your discretion, indicate why you want to utilise Adobe Firefly at the page’s conclusion.
5.      Click the Next Page button to finish.
6.      Adobe will offer you an invitation with instructions on how to begin using Firefly generative AI if your request is ultimately approved.

September 26, 2022May 2, 2024

The Best 10 Applications of Animation in Various Sectors

Best 10 Applications of Animation, 2d animation company in India.

Not so long ago, animation was mainly associated with entertainment. However, nowadays, more and more industries discover the advantages of animation and use it for various purposes: to raise awareness, draw attention, recruit and train staff, etc.

In this article, we shall discuss the 10 uses of animation in various fields and industries, which might have seemed revolutionary just a couple of years ago but have proven their efficiency today.

1. Marketing and Advertising

The main features of animation are that it is eye-catching and memorable and allows you to create any characters and scenery to make your advertising campaign most appealing and relatable for the target auditorium.

Mainly that is why marketing and advertising are among the first industries we think of talking about the modern use of animation.

2. Education

People tend to process and remember visual information up to 90% faster and better. It means that educational videos are an integral part of any studying or training process, whether we are talking about schools, professional training, or online courses.

The use of animation significantly improves the quality of reception for all sorts of viewers. Even the most complex topics can be explained in an engaging and relatable manner through animation, making it the #1 tool in modern education.

3. Simulations

There are lots of cases when professionals of different fields cannot be trained “in the field” right away because it can simply be dangerous. That is why the military, aviation, and numerous other industries discover various applications of animation today to train and upgrade their personnel.

Animated simulations allow us to safely work out different scenarios and help to build confidence and the necessary skills to deal with them in real life later on.

4. Medicine

Animation allows the revealing of human anatomy on a whole new level. It helps to see and thoroughly study details of our body, even those that cannot be seen with the naked eye.

Thanks to various applications of animation, medical students and professionals can now train and study complex, innovative methods and explain treatment procedures to patients, gaining their trust more easily.

5. Architecture and urban planning

One of the advantages of animation is that it allows one to predict and prevent possible problems and complications before they actually happen to cause damage and losses.

That is why animation is widely used in architecture and urban planning today. It helps to thoroughly visualize new buildings and make necessary adjustments to fit them into the landscape. Animation can also simulate various scenarios and help to choose proper materials and construction methods, predict the time frame, etc.

6. Entertainment

As we have already mentioned, entertainment has always been one of the main applications of animation. However, today the industry has evolved greatly. Animation allows all sorts of entertainment platforms to create more and more advanced products and attract viewers, giving them the thrill and action they have never seen before.

7. Data Visualisation

Animated visualization allows us to better comprehend even the most complex and advanced data. Using animation, various organizations can attract new donors and investors and provide them with detailed and clear reports about their current work and future perspectives.

It is a great way to promote scientific research, raise awareness and draw attention to humanitarian missions, help companies discover new markets and develop their operation, attract new investors and partners, etc.

8. Retail and e-commerce

The use of animation allows retail and e-commerce platforms to boost their sales, becoming more convenient and responsive for customers. Animation lets us show each product from various angles and “in motion,” offer customization options, and create virtual “fitting rooms” that allow clients to visualize the product in their life and interior, making an informed decision about the purchase.

9. Modern arts

Animation allows modern artists to “break the fourth wall” and create masterpieces using materials, colors, and tools that may be unavailable in the real physical world.

The use of animation lets us step beyond the laws of physics and allows us to develop modern art and art trade on a whole new level.

10. Gaming

Last but not least, animation is the foundation of the gaming industry. It helps to create characters and whole universes, giving gamers the thrill and excitement, they are looking for. It makes the gaming industry more competitive, encouraging studios to discover new horizons and provide their customers with a new level of visualization, activities, and scenarios with every new product.

Final thoughts

As you see, the animation is not all about cartoons and social media ads. It is a powerful tool that allows for the development of various industries, helping companies and organizations reach their goals and improve the lives of their customers and partners.

With the help of a professional team of animators and designers like Prayan Animation, you can easily boost your sales, build a competitive marketing campaign, raise awareness about your brand or research, and reach many other goals.

Contact Prayan Animation today and start discovering applications of animation for your industry or business, leaving competitors far behind.

August 26, 2022May 7, 2024

Know The Merit and Demerit: Custom Animation Video vs. Software Animated Video

Every business knows today that quality video content is the key to a successful marketing campaign. But is it worth it to address a custom animation video production company and invest in professionally made content when there is so much DIY software?

In this article, we shall talk about the actual difference between custom animation videos and videos anyone can make using special DIY software. Let’s discuss the Pros and Cons of every method so you can understand which fits your business and your goals better.

Custom and software animation – how is it made?

The main difference between a custom animation video and one you can create using DIY software is that in the first case, you hire a custom animation video production company, while the software works like Lego, letting you build your video out of pre-designed templates.

Let’s compare the creation process in both cases.

Custom Animation Video:

The script – The custom animation video production company team is writing a script for your future video. It is tailored according to your request, goals, custom audience, product peculiarities, and many other parameters;
Storyboard – Creation of characters, transitions, and other visual elements, the “atmosphere” of your video based on the brand’s image and style, corporate colors, etc.
Voiceover – A custom animation video production company provides you with several samples of voiceover so you can choose the one that fits your brand and your auditorium best;
Animation – Professional animators create the final video content using various software and tools.

Software Animated Video:

The Script – Instead of hiring a whole team of professionals, you create the script yourself based on what you know about your audience and how you want to present your product to them;
Animation – you pick the characters and other visual elements from the software’s library and then compose your video based on the proposed templates;
Voiceover – You may choose to hire a freelance professional voiceover or do it yourself, saving even more time and money.

Custom Animation Video vs. Software Animated Video – Pros and Cons

As you may have already noticed, both Custom Animation Video and Software Animated Video have their advantages and flaws. Let’s take a look at some important aspects that will help you make the final decision.

Budget – It is often the cornerstone, especially if we talk about small businesses and startups. Software-made video will definitely cost you much less. However, hardly can you expect the same commercial results as a professionally-made video would bring you;
Time – At first sight, it may seem like making the video yourself is faster. However, you may be surprised how much time and effort writing a script and doing the voiceover may actually take when you don’t have related experience. You’d better use that time and effort for your business and leave content creation to professionals;
Script – Writing the script yourself, you risk either ending up copying someone else’s ideas or creating something too complicated and unexpressive. The main advantage of hiring a custom animation video production company might be the fact that you receive a script that makes you stand out and speak to your audience clearly;
Branding – DIY animation software is pretty popular, which means that hundreds of businesses have already used the same templates and characters as you. Unfortunately, it also means that all your efforts will probably go in vain, and you risk getting lost in the crowd, remaining unnoticed by the potential customer;
Lead Generation – A team of custom animation video production companies has the necessary tools, knowledge, and experience to help you get the most return out of your video content, easily converting viewers into clients. The software gives you the most basic tools with no guidance on how to use them;
Creativity – Theoretically, we all know how pictures are painted, and houses are built. But it does not make us all artists and architects. The same is true for content creation. No matter how much you enjoy your social media profile, a commercial custom animation video requires the highest level of expertise, advanced tools, and knowledge to be successful.

Final thoughts

Using DIY animation software may seem like a great way to save time and money, but it may easily turn into a disaster as well.

If you really want to achieve your goals, get the most out of your video marketing campaign, and stand out among competitors, make sure to address a custom animation video production company like Prayan Animation.

With over 30 years of collective experience, knowledge of the latest trends, and true professional passion, Prayan Animation has helped hundreds of companies worldwide achieve their goals and boost their sales using the best animated video content.

Contact Prayan Animation today and see how a professionally made custom-animated video marketing campaign helps your business grow, develop, and get new customers every day.

June 14, 2022April 2, 2024

7 Best Children’s Book Illustration Styles in 2022

What makes a great children’s book? Illustrations! And what makes the best children’s book illustration? Well, this is a much more complicated question.

In fact, there are lots of children’s book illustration styles, and every artist adds their own details and vision. It is exactly what makes those illustrations so special, and some of them – are iconic.

However, there must be certain patterns that make those illustrations so special and even separate them into a special art form. Together with artists from Prayan Animation – India’s best children’s book illustration studio, we shall try to determine the 7 main styles in this unique art and see how they correlate. Enriching each other.

Cartoonish illustrations

It is the first style that comes to mind when we talk about children’s book illustrations. Characters in these drawings often have exaggerated features and unnatural colors or traits that make them more relatable and understandable for children.

For example, an elephant can wear glasses, a cat can smile widely, and human heroes may have particularly distinctive facial features like big eyes, freckles, or long limbs to highlight some of their character traits.

Realistic

Unlike cartoonish children’s book illustrations, realistic drawings are as close to the natural proportions and colors of characters as possible. Such illustrations are usually used for books for older children, who can fully comprehend the written text, but still need visual support to stimulate their attention.

The best children’s book illustration company would see the difference between realistic drawings for kids and general realism. Although the characters would be proportional, animals, for example, may still have human mimics and facial expressions.

One-line illustrations

Pretty minimalistic; those line drawings are always black and wide and hardly have any shading or gradation in them.

Seemingly too strict for children’s book illustrations, they actually draw kids’ attention to details, facial expressions, and poses, becoming even more informative than colorful drawings. These illustrations also become perfect color pages inspiring kids to take part in the illustration process.

Sketch illustrations

Similar to one-line drawings, these children’s book illustrations have more depth and details as they are done with some shading, may have different lines, etc.

Although sketch illustrations are almost always black and white, an artist may add 1 or 2 bold colors to draw attention to a certain detail.

John Tenniel’s original illustrations for Alice in Wonderland are a perfect example of Sketch illustrations and how drawings meant for a children’s book became iconic art pieces.

Whacky and funny illustrations

Characters in these children’s book illustrations always have extremely exaggerated features, deliberately foolish facial expressions, or are entirely a figment of the artist’s imagination.

The best children’s book illustration companies use such drawings for younger children who are just being introduced to reading (Dr. Seuss’s books are a perfect example) or initially inconvenient topics such as potty training, the human body, etc.

Humor is the best way to spark an interest and engage a child in the process.

Whimsical

These children’s book illustrations can be done in flashy colors or pastels, be perfectly detailed or pretty schematic, but what unites that illustration is the sense of magic and dreaminess they give.

These drawings are childish and carefree; they depict impossible situations like flying on balloons or talking to flowers as perfectly natural scenes.

Stylized

These illustrations are close to whimsical, but they are often a bit more schematic and have a very distinctive pattern with certain geometric figures of colors.

The best children’s book illustration company will take this seemingly plain style and develop it into a unique illustration, making your book or story immediately recognizable on the shelf, and giving a character and atmosphere to the world you created.

Final Thoughts

Children’s book illustrations are as vivid and lively as childhood itself. They can breathe a soul into your story, help it become more relatable for children, and encourage their imagination and creativity.

If you are looking for unique, professionally made illustrations that will fully reveal your vision and make the atmosphere of your book tangible and alive, address Prayan Animation, India’s best children’s book illustration studio.

This award-winning studio not only provides a high-quality illustration of the mainstream styles but also goes over the patterns and trends in animation and illustration, inventing new unique images.

Contact Prayan Animation today and bring the universe of your book or story to life.

May 28, 2022May 9, 2024

What makes cartoon marketing videos popular, and how to use them?

Video content is an integral part of any modern marketing campaign. It is an original and engaging way to speak of your brand, service, or product, draw viewers` attention, and easily convert them into customers.

However, cartoon marketing videos take all those benefits to a whole next level. That is why more and more brands from all sorts of industries and niches choose to address the best animation companies in India to develop their own animated video marketing campaigns.

In this article, we shall talk about why the business community sees cartoons as the most powerful marketing tool today and give at least 5 reasons for your brand to adopt cartoon marketing videos in your promotion strategy.

The easiest way to go viral

The development of modern social media and online communication gives a chance for any person or business to become world-famous literally overnight. Just one post that hits the spot and gets enough shares can seal your name in the Internet’s Hall of Fame.

However, it is getting harder every day to get notices with all that various content people have to scrape through every day.

The efficiency of videos is scientifically proven as people naturally absorb 90% more information from visuals than they do from text or audio. But cartoon marketing videos are also engaging, heart-warming, and fun. It raises the chances of an animated post getting shares and, therefore, your business going viral.

Original personalized videos

Artists from Prayan Animation is India’s best animation company with hundreds of business customers worldwide admitting that cartoons are the simplest way to be original and create unique personalized content.

You can adjust your animated marketing videos for a different auditorium, create unique characters that will always be associated with your brand, and connect with viewers on a very personal level.

Efficient and budget-friendly marketing

Cartoon marketing videos are much more cost-effective than live video content. And it saves you a lot of time too. An animation company in India like Prayan Animation will create each character exactly the way you want to see them and set the color palette, visual effects, and mood without you having to waste time and money on casting, props, stunt actors, etc.

It is also much easier and cheaper to make any kind of changes in animated videos if something does not come out the way you imagined, or you want to adjust it for different viewers.

Simple to the complex

Cartoon marketing videos are the best way to talk about complicated matters in the simplest, most digestible way. It gives viewers an impression that they made an informed decision choosing your product or services and significantly boosts the overall satisfaction rate.

Conversation mode

Animation is the easiest way to engage a viewer in a conversation, create an impression that you know their pains, and give the exact answers they are looking for.

The same information given through a Q&A text format is likely to be missed or ignored entirely, while a cartoon video keeps the viewer engaged and always has a higher response rate.

Final thoughts

Cartoon marketing videos are the most versatile and powerful marketing tool today. It can be adapted for any kind of business and its auditorium while touching the same strings that make us pay attention, get engaged, remember, and use the information we receive.

Prayan Animation is India’s best animation company has created and adapted numerous cartoon marketing campaigns for all kinds of businesses and non-profits, helping them to get noticed, widen their auditorium, and quickly turn viewers into customers and investors.

Contacting this animation company in India today, you guarantee that your brand will get ahead of the competition and become the hallmark of the industry and the most recognizable name in your niche in the observable future.

May 17, 2022May 3, 2024

Why animation videos are king in the world of social media marketing?

WHY ANIMATED VIDEOS ARE #1 IN THE WORLD OF SOCIAL MEDIA MARKETING

Quality video content is the key to a successful social media marketing campaign. Our brain is designed the way that at least 90% of the information it receives about the world is visual. Moreover, modern education is built in the way that we are simply used to learning and remembering visual information much better than texts or audio.

Prayan Animation, India’s best animation company, has concentrated its efforts on helping numerous businesses worldwide create successful social media marketing campaigns. Eventually, they discovered that animation is the most efficient type of video content in the modern marketing industry.

In this article, the experts from Prayan Animation, India’s best 2D animation studio, will explain why animated videos are #1 in the world of social media marketing and how your business can benefit from it.

Animation grabs viewers` attention and keeps it.

It is not a secret that video content is the best marketing tool. That is why every brand, organization, or influence emphasizes videos in their campaigns.

However, eventually, viewers get overwhelmed with videos in their social media feeds, scrolling through them the same as they did with text posts and static images before.

Animated videos are vice versa, always original and eye-catching. A person who suddenly sees a cartoon in their feed will definitely stop and look at what it is about, improving the views and engagement rate of your social media profile.

A professional animated video production company will create original content that will draw people’s attention and easily turn viewers into followers and customers.

Make you relatable.

Do you want to raise awareness about some topic, draw viewers` attention, or explain to them that your service is an ultimate lifesaver for them, even if they have never heard of it before? Used animation.

India’s best animation company has collaborated with numerous brands and non-profit and educational organizations and helped them with their public campaigns. The secret is that animation makes any information more digestible and your brand more user-friendly and relatable.

Considering the fact that social media is the most diverse platform for connecting with your audience, animated videos are the best marketing tool to engage as many prospective customers as you want.

Animation is versatile.

Some may still think that cartoons are for kids. However, modern animation is so diverse that it can be relevant for any audience, different age groups, and people with different educational, professional, and social backgrounds.

Through over 10 years of experience, India’s best 2D animation studio Prayan Animation has created content for all sorts of brands, companies from different niches, and influencers.

The best feature of animated content is that, unlike live videos, it can easily be adjusted and adapted for any audience, changed and edited throughout time to fit the vision of your followers and desired clients precisely.

Conclusion

The social media marketing campaign is the best way to connect with your audience worldwide, become an internationally famous name, and expand your client base. Animated video content is your chance to stand out among competitors and easily convert casual viewers into followers and customers.

With the help of an animated video production company, you will manage to create a unique identity for your brand, a viral image that will be relatable, draw people’s attention, and make them want to learn more from you and about you.

Contact Prayan Animation today and watch how your brand turns into a social media phenomenon and your marketing campaign skyrockets with the help of India’s best animation company.