Consulting Archives • Page 2 of 2 • Prayan Animation

November 23, 2021April 24, 2024

7 WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO ADVERTISING IDEAS

Video Advertising ideas 2d animation services in India

Statistically, Video ads drive 68% more sales than any other kind of commercial content. Mainly that is why experts predict that by 2022 various video marketing ideas will make up over 80% of the branding and promotion process.

However, it is essential to understand what type of videos to promote your business and when and how to present your video ads to the public to get the best response.

Let`s overview the top 7 video marketing ideas that can boost your sales and take your business or personal brand to a whole new level.

Welcome Videos

You won`t have a second chance to make the first impression. And welcome videos on your homepage or social media will let you get the most out of this chance.

Welcome videos are a great tool to promote your business as they explain to the viewer who you are and how you can help them, they engage in conversation and make a viewer feel welcome.

Tutorial Videos

Tutorials are another video marketing idea that helps you promote your business and demonstrate the actual value of your product or service.

Many businesses address animated tutorials or explainer videos as they are most digestible, entertaining, and easily adjusted for any target auditorium.

Informal and entertaining videos

People are pretty tired of commercials. It seems like every post, photo, and article is trying to sell you something. The standard polished ads lead to irritation and unfollowing rather than sales.

Using entertaining and especially animated content for your ads is one of the best video marketing ideas today. Trendy animated ads catch attention and easily convert viewers into customers.

Videos in E-mails

While some might grumble that e-mail marketing is dead in 2021, attaching videos to e-mail newsletters is one of those video marketing ideas that let you get the most out of the good old e-mail marketing strategy and the prosperous trend of using videos to promote your business.

Demo and explainer videos

A short animated explainer video showing how your product or service makes people`s lives easier is the most efficient way to promote your business and encourage a viewer to make a purchase or at least want to learn more about you.

Tip-of-the-day Videos

Providing Tip-of-the-day videos to your subscribers is one of those video marketing ideas that help you always remain relevant and stay in touch with your customers.

It is a great way to promote your business, present a new product, or remind you of yourself during the off-season.

Screen-Rec Videos

If you develop apps or provide digital solutions, Screen-Rec Videos are a great way to promote your business. It demonstrates your user-friendly interface and seamless work of a product. Screen-rec videos are also a popular type of explainer videos, making them one of the trendiest video marketing ideas today.

Video advertising is the most efficient way to promote your business, draw viewers` attention, and convert them into customers. However, animated videos are particularly fruitful if you want to create trendy and viral content for any target auditorium.

Finding a quality studio is the key to your successful video marketing campaign. Prayan Animation is one of the most successful and experienced studios for original and efficient animated video content. Providing original video marketing ideas, they help numerous businesses worldwide promote their products and get new customers through trendy, eye-catching video ads.

Contact Prayan Animation today and take your video marketing game to a new level, leaving competitors far behind.

August 27, 2020November 24, 2023

20 Best Animation Softwares for Animators

20 Best Animation Software for Animators 2d animation services

Animated videos are gaining more and more popularity nowadays. We use animations for different purposes starting from running effective marketing campaigns to congratulating a friend with a creative animated video message. The question is where to find software or an online tool that can perfectly meet our needs.

Best Free 2d & 3d Animation Software Out There

Depending on your skills, you can choose from different types of software available both offline and online, for professionals and amateur users, 2D and 3D animation creators, etc.

Investigating which is the best animation software for beginners? Check out this selection of animation software including some of the most popular and preferred products on the market, as well as lesser-known but still very good animation tools available today.

Animation software platforms may integrate with drawing software, video editing software, or 3D modeling software. Artists and freelancers can use the best free video editing software and free animation software together to create their video animations on a budget.

Unity

Unity is a cross-platform game engine developed by Unity Technologies, which is primarily used to develop video games and simulations for computers, consoles, and mobile devices.

Unity is marketed to be an all-purpose engine, and as a result, supports both 2D and 3D graphics, drag and drop functionality, and scripting through its 3 custom languages.

Adobe Animate

If you need to create vector graphics and animation, Animate is the right tool for you. You can, later on, use your creation for websites, online videos, rich internet apps, video games, and television programs. The program also offers support for raster graphics, rich text, audio and video embedding, and ActionScript scripting

Pencil 2D

Pencil2D uses a bitmap/vector drawing interface to produce simple 2D graphics as well as animation. Pencil2D is an open-source and free 2D animation program. You can easily produce simple 2D drawings, and graphics, and create a hand-drawn animation by using the bitmap/vector drawing interface of the application.

Synfig Studio

Synfig Studio is an open-source, free timeline-based, and 2D vector graphics computer animation program. Synfig has basic features for syncing your animation with the soundtrack using Sound Layer. Linux users can get all the benefits of full-featured audio editors through the JACK integration.

Animaker

Animaker is an online tool for animation that offers plans for all kinds of users – from beginners to enterprises. Each version comes loaded with features and assets to help users create amazing animated videos in a diversity of styles.

CelAction2D

CelAction2D is a professional 2D animation software specialized in films, TV series, and commercials. Using vector graphics and bitmaps, character models and their movements can be edited.

Moho

Moho is a proprietary vector-based 2D animation software for animators. Moho has two different versions: Anime Studio Debut and Anime Studio Pro.

OpenToonz

Is an open-source 2D animation software. Toonz Premium is a professional product of the same family. This program has been used to create many different films and games, such as Futurama, Anastasia, and Asterix in America (in this movie the part of the sea storm was created by Toonz completely)

Blender

Blender is a cross-platform free 3D creation suite offering a powerful arsenal of tools. By using Blender, you can create animations, video games, renders, models, and more 3D-based projects. The software is open-source and developed by many contributors from around the world.

Powtoon

Animation software that’s free is Powtoon, meant for dynamic video presentations. It’s a great tool for beginners, with several professional-looking templates to choose from, including animated explainers and infographic-style videos, as well as templates built specifically for product promotion.

Moovly

A cool online tool for creating animated videos for different purposes: social media, advertising, explainer videos, whiteboard videos, presentations, and more. The tool is perfect for users of all levels, as well as big and small businesses

DigiCel FlipBook

DigiCel FlipBook is a 2D animation software. It was created with the intention of duplicating the animation process in its traditional form, much like Toon Boom Harmony and TVPaint.

Plastic Animation Paper

Plastic Animation Paper, from Krogh Mortensen Animation, is a software package for hand-drawn 2D animation. It allows animators to draw directly on the screen removing the need for line tests. The program is free and beginner-friendly.

Autodesk 3ds Max

Autodesk 3ds Max, formerly 3D Studio, then 3D Studio Max is a professional 3D animation software for making 3D animations, models, games, and images. It’s developed and produced by Autodesk Media and Entertainment. It has modeling capabilities and a flexible plugin architecture and can be used on the Microsoft Windows platform.

LightWave 3D

LightWave is a software package used for rendering 3D images, both animated and static. It includes a fast rendering engine that supports such advanced features as realistic reflection, radiosity, caustics, and 999 render nodes. The 3D modeling component supports both polygon modeling and subdivision surfaces.

Toontastic 3D

Toontastic 3D is a creative storytelling tool available for tablets, phones, and Chromebooks. It works both for iOS and Android. Toontastic allows you to draw, animate, and narrate your own animated cartoons.

Adobe After Effects

Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of filmmaking, video editing, and television production.

Brash Monkey

Brash Monkey Use your Spriter animation files directly in your games to benefit from silky smooth tweened animations that take a fraction of the memory. Suddenly customizable player characters and smoothly animated giant on-screen bosses are a breeze.

Character Animator

Character Animator uses your expressions and movements to animate characters in real-time. It’s so fast, that you can livestream while you work, to wow audiences every step of the way. Turn any art into an animated character with your webcam, powered by Adobe Sensei AI.

Stop Motion Studio

An app perfect for beginners in video making. Stop Motion Studio will help you create amazing 4K stop-motion animations that can easily be mixed with 2D-style drawings painted directly onto the image.

How to Begin a Career in Animation?

January 20, 2020October 26, 2023

What’s the difference between Japanese and American animation?

With the growing use of technology and many platforms to watch series and movies, the publicity of media has given way to consuming much more (and varied) visual content. Regarding this, both Japanese vs American animation pursue the goal of conveying information using visual stories, there are many differences between the way in which these two cultures approach the animation industry.

Thus, one of the main differences is the way in which both groups draw the characters. Japanese animation (also known as anime) is highly acquainted with showing many details on the characters’ features, for example, eyes with many highlights and clothing with different colors; as well as detailed eyelashes, hair, and accessories. In American culture, on the other hand, cartoons don’t have this much detail when it comes to colors, lining, and shadows.

This great difference gives way to another one: the visual feel of both animation styles. Whereas cartoons animated by Americans give a fictional feel to the story, the detailed features of the anime and their realistic human reactions make this type of animation much more relatable in a human way.

Nonetheless, American cartoons are quite famous for using motion to allow different ways to express emotion during a certain scene, a thing that anime characteristically lacks. In other words, Americans animate by using frame by frame; whereas in Japan shortcuts are used, known as scenes that can happen without much movement (or any movement at all) to express drama. This is the reason why American animators usually call the Japanese “lazy”.

Finally, other differences between the two styles are related to the theme and audience. When it comes to the theme, anime is normally focused on real-life experiences and human emotions based on them, whereas American cartoons tend to be more fictional and fantastic. Because of this, the targeted audience for both is also diverse: While American cartoons are typically designed for children, anime is made for children as well as teens and adults.

Even though there are many differences between both Japanese and American styles of animation, it’s undeniable that they have a unique way of visually expressing a plot and transmitting relatable emotions through characters.

September 13, 2019February 13, 2024

3 REASONS WHY CHARACTER BASED ANIMATION VIDEOS ARE POPULAR

Formerly, character-based animation videos were used just for entertainment by the movie industry, but these days they have become so popular that almost all industries use them for branding, marketing, and promotion. These videos are made in an animation studio and use animated characters to pass messages or information to the audience. So why have these 2D animation videos gotten so popular? Well, we are going to give you 3 reasons why almost everyone loves character-based animation videos.

1) Storytelling

Adding a character to your animation video makes it more interesting. People love stories and they would want to know the story behind your character. That is why animation companies model the characters in their videos to have both problems and needs; just like every other human in real life. The more people can relate to the characters in an animation video, the more they will want to watch it.

2) Captures The Kid In Us

So many people spent most of their childhood watching character-based animation videos, also known as cartoons. Back then, they enjoyed it so much that it became a habit.

Now that they are adults, when they come across a 2D animation video with fun characters, they can’t resist watching it because it reminds them of their childhood.

3) Cost And Freedom In Creativity

Character-based animation videos are cost-effective and give room for more creativity. Unlike in real videos, you don’t need a very big budget to bring an idea to life. To create a character-based animation video, all you just need to do is find an animation company, tell them of your idea and everything will be created in an animation studio, at an affordable cost.

Also, character-based animation gives room for more creativity. There are some ideas that are difficult to implement in real videos, but you can do a lot with 2D animation videos.

Finally, you have now seen why character-based animation videos are popular. It is quite obvious that people relate more to animation videos these days. Therefore, it is advisable to use animation videos for marketing your brand and products. You can get professional character-based animation videos from Prayan Animation Studio. We are the best 2D animation studio in India because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.

June 5, 2019November 14, 2023

An Animated Children’s Book will definitely be a Feast for Kids Eyes

It is important to know that beginning to read books at a tender age prepares and enables children to develop a passionate reading culture. According to a scientifically proven ‘rumor’, animated books are convenient and enchanted for kids’ eyes. Pediatricians and clinical researchers at a children’s hospital in Cincinnati corroborated that old-fashioned animated children’s books were by far better than audiobooks or cartoons.

Further, the research proves that animated books help kids with brain development. When children’s books are animated, they become attractive and entertaining yet beneficial to them. That means children begin to turn pages again and again, going back and forth and thus, enlightening themselves while sharpening their cognitive and imaginative faculties.

At another level, animated books have been found to build children’s esteem since they enable them to interact with the characters in the books authoritatively by building their curiosity to ask questions and the courage to attempt and give favorable answers. Illustrated books further, grant the children an opportunity to interact with books tailored for them and their culture; for example, Indian children can have books with Indian animations.

In this case, there is diversity and children get to know more about unique qualities they bear on their own and with some guidance. Another factor to greatly put into consideration is the fact that with animated books, parents can easily inspect and evaluate the material that the children are interacting with. This is a point of concern especially because there is a lot of unhealthy material some of which is not easy to sift through and identify what is good and what is not good. In that case, animations remain the best option for most of the parents.

With the new technology in the 21^st century, Animated books have been converted to 2D and 3D Animated Videos as well as Comic books without losing quality and purpose, with the help of Prayan Animation and Explainer Video Maker.

March 23, 2018April 8, 2024

10 Things To Know Before You Start A Comic

Each one of us grew up admiring certain superheroes that we saw and read about in comic books. That alone triggered a lot of questions on how one came up with all those amazing characters well-drawn and portrayed superhero characters. Hence we came up with this simple guide that will help you start a comic successfully.

1. Understand what are comics: It’s very paramount when we are conversant with what we want to create as that alone will serve as an impetus to creating the best art that everyone would love. This comes in as some might want to do know just out of fun or make webcomics as they are no-name artists and want to have fun.

2. Planning: Planning for a comic is getting all the necessary information before starting one, this includes the entire items that you might need in the course of the drawing, costing, and sourcing.

3. Get the idea: After you have planned for it, get the idea of what you want to pass on to others. This is very important as it helps one to fully interpret every character to its best as graphic novels require dedication and love to do them.

4. Writing a script: Most people feel like hell when they realize that there’s much writing to be done. That’s the sweetness of doing comics, by writing down a storyline and getting to interpret the flow of each one by one will help you to draw without forgetting a detail and makes work easier by making a work schedule for each part.

5. Layout: The most attractive way to do this is by designing a storyboard that fully presents the picture of your work so someone can easily visualize it. It simply gives you the finer details of each step and any new thing to introduce.

6. Drawing: Here it doesn’t matter whether you are doing it traditionally or digital way, drawing seems tedious always. Here you can draw your comics well and it’s good to avoid spending too much time on perfection.

7. Inking: Here perfection is always needed for all characters, this is because you are going to show the last product that you want to give out and any mistake should be eliminated.

8. Lettering: This comes in handy when showing sound effects or an action. Proper lettering brings out the good of a comic and it’s good to try quality lettering fonts and hands draw a few.

9. Marketing: Getting your comic a market isn’t an easy thing, one has to be patient. Luckily nowadays we have social media, try and tell your audience about the journey you are undertaking and even give them a snippet of the same that will market the work well.

10. Don’t fear asking questions: It’s good if one takes in criticism from someone who has checked the work and asks how you can make the work better.

With all the above tips hope you are all good to go and make a great comic book and tell your story.

January 12, 2018October 30, 2023

5 Basic Principles of Animation

Animators follow a strict guideline of 12 principles of animation to create the most believable movement. But 5 basic principles stand above the rest as the most important. Your animation will fall flat and look wooden if the key principles are ignored.

1. Squash and stretch

Squash and stretch give weight and believability to an object. Imagine a rubber ball bouncing on the ground. As it hits the ground it squashes and it comes back up it stretches. A metal ball on the other hand would barely squash or stretch. This is how you give weight to your animation.

2. Anticipation

One of the most overlooked principles of animation, anticipation is important to give animations a sense of grounding. Before getting up from a chair, you need to position your body to help you move. It would be unnatural to get up without using your arms to help push your body up. This is why anticipation is so important.

3. Ease in ease out

Imagine a clock’s swinging pendulum. It slows down on each side before gaining speed. The swing from side to side would be fastest in the middle and naturally slow down on each side. This is the basic concept of easing in and out. It makes movement feel more natural.

4. Timing

The number of drawings for a given action will vary depending on the movement needed. Fast movements get less drawing while slow, complicated ones need more. Timing will give believability to the movement of your characters and objects.

5. Solid Drawing

Without solid drawing practices, an animator cannot animate effectively. Solid drawing means the animator understands the dimensions of the object in 3D space. Volume, depth, and weight can be conveyed by the necessary movement.